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Social Media Technology for Meeting and Event Planners by Barbara Rozgonyi

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Social Media Technology for Meeting and Event Planners: Deciphering the Social Media Maze to Uncover What Works and What Doesn't, by Barbara Rozgonyi, presented at Meetings Technology Expo in Chicago. ...

Social Media Technology for Meeting and Event Planners: Deciphering the Social Media Maze to Uncover What Works and What Doesn't, by Barbara Rozgonyi, presented at Meetings Technology Expo in Chicago. Presentation covers how to: determine which social media platforms are best; use specific deployment strategies to yield immediate results; quantify ROI of your time and results; design a blueprint to implement social media for your next event. Thanks to Meetings Technology Expo for the opportunity to present this program and participate in the full circle panel. Barbara Rozgonyi, Social Media Speaker, Founder of Social Media Club Chicago, 630.207.7530 barbara @wiredprworks.com More information at http://wiredprworks.com

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Social Media Technology for Meeting and Event Planners by Barbara Rozgonyi Social Media Technology for Meeting and Event Planners by Barbara Rozgonyi Document Transcript

  • Expecta2ons   What  are  you  hoping  to  get  out  of,  or   Social  Media  Technology  for  Mee2ngs  &  Events   takeaway  from,  today’s  presenta2on?   Deciphering  the  Social  Media  Maze  to     Uncover  What  Works  &  What  Doesn’t   Barbara  Rozgonyi     wiredPRworks.com     barbara@wiredprworks.com   630.207.7530   copyright 2012 Barbara Rozgonyi wiredPRworks.com Agenda   Who’s  Where?  •  Who’s  Where  •  Inten2ons  and  Event  Value  •  Routes  and  Deployment  Strategies  •  Experiences  and  ROI  •  Designing  a  Blueprint  for  Your  Next  Event   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.comNumbers   Listen   •  Facebook  1B  +   •  Keywords   •  LinkedIn  175M   •  #Hashtags   •  Tumblr  150M   •  Topics   •  Twi[er  140M   •  Talkers   •  Pinterest  20M   •  Community   •  Source:  h[p://budurl.com/smnumbers   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com 1
  • Tools   Do  This  ~  Not  That   Do  this  .  .  .     Listen   Not  that  .  .  .     Assume       copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com Inten2ons  and  Values   Super  Bowl  XLVI   •  12.2  M  comments  during  &  aeer  Super   Bowl  XLVI,  mostly  on  Twi[er  &   Facebook   •  Haleime  show:  862,000  comments   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com Social  Media  Value   Align   Traffic   •  Values   91%  of  experienced  social  marketers   •  Purpose   see  improved  website  traffic  due  to  social   media  campaigns   •  Community   Leads   •  Media   79%  are  genera2ng  more  quality  leads   Community  =  Priceless     copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com 2
  • Do  This  ~  Not  That   Do  this  .  .  .     Integrate   Not  that  .  .  .     Separate     copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com Routes  and    Deployment  Strategies   Channels   We  use  these  social  media  channels  for   event  marke2ng,  check  all  that  apply     copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com Every  Minute  Every  Day   •  Twi[er      100,000  tweets   •  Facebook    684,478  updates     •  Google      2  million  searches   •  YouTube    48  hours  of  video  goes  live     •  App  Store    47,000  apps  downloaded   •  Instagram    3,600  photos  shared   •  Commerce    $272,000  in  sales     copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com 3
  • Social  Media  MVP   Routes  The  one  social  media  channel     •  Site   •  Internal  we  find  most  valuable  is   •  Blog   •  External   _________________________.   •  Social   •  Community   •  Apps   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.comTwi[er  as  a  Literacy  Tool   Google+   Pros     Cons  Students  who  tweet  are  •  more  engaged  with  the  course  content   •  Events   •  Members  •  more  engaged  with  the  instructor   •  Google   •  Acceptance  •  more  engaged  with  other  students   •  Circles  •  and  have  higher  grades   •  Hangouts  Source:  Michigan  State  University   •  Albums   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com Do  This  ~  Not  That   Experiences  and  ROI   Do  this  .  .  .     Strategize   Not  that  .  .  .     Compromise   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com 4
  • Measure   Tools   •  Time   •  Traffic   •  Sharing   •  Leads   •  Sales   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com Design  a  Blueprint  for     Do  This  ~  Not  That   Your  Next  Event   Do  this  .  .  .     Op2mize   Not  that  .  .  .     Minimize   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.comContent  Marke2ng   Channels   •  Site   •  Posts   •  Calendar   •  Curate   •  Blog   •  Images   •  Collect   •  Connect   •  Apps   •  Icons   •  Create   •  Comment   •  Networks   •  Links   •  Forums   •  Video   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com 5
  • Blog   Facebook  •  Webisodes   •  Ads  •  Podcast   •  Cover  •  Guests   •  Tag  •  Surveys   •  Feature  •  List   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com LinkedIn   •  Connect   •  Invite   •  Email   •  Survey   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.comTwi[er   Schedule   •  Background   •  Timing   •  Lists   •  Management   •  Chats   •  Monitoring   •  On  Air   •  Measurement   •  Celebrity   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com 6
  • Tools   http://www.youtube.com/watch?v=Vq7Hz9YpDeA copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com 7
  • copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.comcopyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.comcopyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com 8
  • copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.comcopyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com Do  This  ~  Not  That   Do  this  .  .  .     Community   Not  that  .  .  .     Event  copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.com 9
  • Results   Biggest  Ah-­‐Ha     •  Followers:  1,000  new  in  30  days   What  is  your  biggest  takeaway  from   •  Tweets:  6,000  on  10/17-­‐18   today’s  presenta2on?     •  Clicks:  36.25  per  day   •  Twi[er  Site  Referral  Traffic:  23.5%,  up   from  16.04%  the  previous  month   Source:  h[p://www.slideshare.net/hootsuite/pivot-­‐con-­‐casestudy   copyright 2012 Barbara Rozgonyi copyright 2012 Barbara Rozgonyi wiredPRworks.com wiredPRworks.comThank  You!!!   •  Barbara  Rozgonyi   •  barbara@wiredprworks.com   •  630.207.7530   •  @wiredprworks   •  h[p://linkedin.com/in/barbararozgonyi   copyright 2012 Barbara Rozgonyi wiredPRworks.com 10