Social Media Strategies for Professional Writers

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    Social Media Strategies for Professional Writers - Presentation Transcript

    1. Social Media Marketing for Professional Writers: Raise Visibility, Make Connections and Build Business By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    2. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    3. Why Social Networking?
      • "Social media marketing and PR is best at branding. More than 90% of marketers agree." 
      • according to exclusive research in MarketingSherpa’s Social Media Marketing and PR Benchmark Guide
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    4. Our Agenda
      • Search
      • Strategy
      • Sites
      • Story
      • Start
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    5. Your Biggest Takeaway
      • Position yourself as a leading writer with the content and the connections clients are looking for.
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    6. Social Media Survey Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    7. Search
      • How people find YOU and what YOU DO!
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    8. Keyword Tool
      • http://budurl.com/kwtool
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    9. New Search Factor: Intent
    10. Benefit: Google Results Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC May 2008 May 2009 September 2009 GOOGLE “ Barbara Rozgonyi” 2120 6540 27,700 “ Wired PR Works” 3770 5280 272,000 Wiredprworks 30,600 “ Barbara Rozgonyi” facebook 4180 8120 “ Barbara Rozgonyi” LinkedIn 8380
    11. Strategy Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    12. Presentation Online
      • www.slideshare.net/wiredprworks
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    13. Social Media Strategy
      • Personality – why
      • Community – who
      • Value – what
      • Outposts – where
      • Plan – when
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    14. Personality Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    15. Community Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    16. Value Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    17. Outposts Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    18.  
    19. Social Media Plan
      • Purpose
      • Policy
      • Phases
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    20. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    21. Social Media Strategy
      • Personality – why
      • Community – who
      • Value – what
      • Outposts – where
      • Plan – when
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    22. Social Networking Sites
      • LinkedIn
      • Facebook
      • Twitter
      • Flickr
      • Slideshare.net
      • Videos
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    23. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    24. Unique Visitors
    25. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    26. LinkedIn
      • U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008
      • Profile
      • Summary
      • Groups
      • Questions and Answers
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    27. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    28. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    29. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    30. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    31. Facebook
      • Friends
      • Social
      • Community
      • Events
      • 36.03 percent of all U.S. social network traffic 02/09
      • 5 M newbies weekly
      • 3 B minutes daily
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    32. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    33. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    34. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    35. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    36. Twitter
      • Follow
      • Followers
      • Search
      • Up 131%
      • 9.3 Mil US
      • Visitors March 2009
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    37. ComScore March 2009 Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    38. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    39. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    40. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    41. Flickr
      • Images
      • Video
      • Groups
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    42. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    43. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    44. Slideshare.net
      • Slides
      • Audio
      • Social Bookmarks
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    45. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    46. Video
      • Viddler or Vimeo
      • YouTube
      • Google
      • Ustream
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    47. Blogs – Publishing Online
      • Create
      • Comment
      • Search
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    48. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    49. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    50. Communities
      • Consulting Sites
      • Forums
      • Social Media Club Chicago
      • Membership Sites
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    51. Story Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    52. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    53. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    54. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    55. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    56. Start
      • Decide
      • Determine
      • Delegate
      • Do
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    57. Review
      • Search
      • Strategies
      • Sites
      • Story
      • Start
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    58. Your Biggest Takeaway
      • Position yourself as a leading writer who has the content and the connections clients are looking for.
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    59. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
    60. Questions
      • What’s your biggest question about how you can use social networking to help you grow your consulting business?
      • To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop.
      Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC

    + CoryWest Media, LLCCoryWest Media, LLC, 4 months ago

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