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Social Media Presentation Workshop for Professional Writers
 

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Developed and presented for Independent Writers of Chicago, the largest group of professional writers in the Midwest, this 30 minute presentation covers five steps to build your writing practice by ...

Developed and presented for Independent Writers of Chicago, the largest group of professional writers in the Midwest, this 30 minute presentation covers five steps to build your writing practice by integrating social media strategies. For more information or to book this presentation for your professional group, contact Barbara Rozgonyi at 630.207.7530. Thanks for viewing this presentation!

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Social Media Presentation Workshop for Professional Writers Presentation Transcript

  • 1. Social Media Marketing for Professional Writers: Raise Visibility, Make Connections and Build Business By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 2. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 3. Why Social Networking?
    • "Social media marketing and PR is best at branding. More than 90% of marketers agree." 
    • according to exclusive research in MarketingSherpa’s Social Media Marketing and PR Benchmark Guide
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 4. Our Agenda
    • Search
    • Strategy
    • Sites
    • Story
    • Start
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 5. Your Biggest Takeaway
    • Position yourself as a leading writer with the content and the connections clients are looking for.
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 6. Social Media Survey Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 7. Search
    • How people find YOU and what YOU DO!
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 8. Keyword Tool
    • http://budurl.com/kwtool
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 9. New Search Factor: Intent
  • 10. Benefit: Google Results Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC May 2008 May 2009 September 2009 GOOGLE “ Barbara Rozgonyi” 2120 6540 27,700 “ Wired PR Works” 3770 5280 272,000 Wiredprworks 30,600 “ Barbara Rozgonyi” facebook 4180 8120 “ Barbara Rozgonyi” LinkedIn 8380
  • 11. Strategy Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 12. Presentation Online
    • www.slideshare.net/wiredprworks
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 13. Social Media Strategy
    • Personality – why
    • Community – who
    • Value – what
    • Outposts – where
    • Plan – when
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 14. Personality Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 15. Community Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 16. Value Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 17. Outposts Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 18.  
  • 19. Social Media Plan
    • Purpose
    • Policy
    • Phases
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 20. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 21. Social Media Strategy
    • Personality – why
    • Community – who
    • Value – what
    • Outposts – where
    • Plan – when
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 22. Social Networking Sites
    • LinkedIn
    • Facebook
    • Twitter
    • Flickr
    • Slideshare.net
    • Videos
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 23. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 24. Unique Visitors
  • 25. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 26. LinkedIn
    • U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008
    • Profile
    • Summary
    • Groups
    • Questions and Answers
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 27. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 28. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 29. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 30. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 31. Facebook
    • Friends
    • Social
    • Community
    • Events
    • 36.03 percent of all U.S. social network traffic 02/09
    • 5 M newbies weekly
    • 3 B minutes daily
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 32. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 33. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 34. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 35. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 36. Twitter
    • Follow
    • Followers
    • Search
    • Up 131%
    • 9.3 Mil US
    • Visitors March 2009
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 37. ComScore March 2009 Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 38. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 39. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 40. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 41. Flickr
    • Images
    • Video
    • Groups
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 42. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 43. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 44. Slideshare.net
    • Slides
    • Audio
    • Social Bookmarks
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 45. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 46. Video
    • Viddler or Vimeo
    • YouTube
    • Google
    • Ustream
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 47. Blogs – Publishing Online
    • Create
    • Comment
    • Search
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 48. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 49. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 50. Communities
    • Consulting Sites
    • Forums
    • Social Media Club Chicago
    • Membership Sites
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 51. Story Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 52. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 53. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 54. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 55. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 56. Start
    • Decide
    • Determine
    • Delegate
    • Do
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 57. Review
    • Search
    • Strategies
    • Sites
    • Story
    • Start
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 58. Your Biggest Takeaway
    • Position yourself as a leading writer who has the content and the connections clients are looking for.
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 59. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 60. Questions
    • What’s your biggest question about how you can use social networking to help you grow your consulting business?
    • To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop.
    Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC