Your SlideShare is downloading. ×
0
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Social Media Presentation Workshop for Professional Writers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Presentation Workshop for Professional Writers

1,016

Published on

Developed and presented for Independent Writers of Chicago, the largest group of professional writers in the Midwest, this 30 minute presentation covers five steps to build your writing practice by …

Developed and presented for Independent Writers of Chicago, the largest group of professional writers in the Midwest, this 30 minute presentation covers five steps to build your writing practice by integrating social media strategies. For more information or to book this presentation for your professional group, contact Barbara Rozgonyi at 630.207.7530. Thanks for viewing this presentation!

Published in: Business, Education
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,016
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Marketing for Professional Writers: Raise Visibility, Make Connections and Build Business By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 2. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 3. Why Social Networking? <ul><li>&amp;quot;Social media marketing and PR is best at branding. More than 90% of marketers agree.&amp;quot;  </li></ul><ul><li>according to exclusive research in MarketingSherpa’s Social Media Marketing and PR Benchmark Guide </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 4. Our Agenda <ul><li>Search </li></ul><ul><li>Strategy </li></ul><ul><li>Sites </li></ul><ul><li>Story </li></ul><ul><li>Start </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 5. Your Biggest Takeaway <ul><li>Position yourself as a leading writer with the content and the connections clients are looking for. </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 6. Social Media Survey Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 7. Search <ul><li>How people find YOU and what YOU DO! </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 8. Keyword Tool <ul><li>http://budurl.com/kwtool </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 9. New Search Factor: Intent
  • 10. Benefit: Google Results Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC May 2008 May 2009 September 2009 GOOGLE “ Barbara Rozgonyi” 2120 6540 27,700 “ Wired PR Works” 3770 5280 272,000 Wiredprworks 30,600 “ Barbara Rozgonyi” facebook 4180 8120 “ Barbara Rozgonyi” LinkedIn 8380
  • 11. Strategy Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 12. Presentation Online <ul><li>www.slideshare.net/wiredprworks </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 13. Social Media Strategy <ul><li>Personality – why </li></ul><ul><li>Community – who </li></ul><ul><li>Value – what </li></ul><ul><li>Outposts – where </li></ul><ul><li>Plan – when </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 14. Personality Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 15. Community Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 16. Value Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 17. Outposts Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 18. &nbsp;
  • 19. Social Media Plan <ul><li>Purpose </li></ul><ul><li>Policy </li></ul><ul><li>Phases </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 20. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 21. Social Media Strategy <ul><li>Personality – why </li></ul><ul><li>Community – who </li></ul><ul><li>Value – what </li></ul><ul><li>Outposts – where </li></ul><ul><li>Plan – when </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 22. Social Networking Sites <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare.net </li></ul><ul><li>Videos </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 23. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 24. Unique Visitors
  • 25. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 26. LinkedIn <ul><li>U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008 </li></ul><ul><li>Profile </li></ul><ul><li>Summary </li></ul><ul><li>Groups </li></ul><ul><li>Questions and Answers </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 27. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 28. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 29. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 30. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 31. Facebook <ul><li>Friends </li></ul><ul><li>Social </li></ul><ul><li>Community </li></ul><ul><li>Events </li></ul><ul><li>36.03 percent of all U.S. social network traffic 02/09 </li></ul><ul><li>5 M newbies weekly </li></ul><ul><li>3 B minutes daily </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 32. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 33. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 34. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 35. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 36. Twitter <ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>Search </li></ul><ul><li>Up 131% </li></ul><ul><li>9.3 Mil US </li></ul><ul><li>Visitors March 2009 </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 37. ComScore March 2009 Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 38. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 39. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 40. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 41. Flickr <ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 42. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 43. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 44. Slideshare.net <ul><li>Slides </li></ul><ul><li>Audio </li></ul><ul><li>Social Bookmarks </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 45. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 46. Video <ul><li>Viddler or Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Ustream </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 47. Blogs – Publishing Online <ul><li>Create </li></ul><ul><li>Comment </li></ul><ul><li>Search </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 48. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 49. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 50. Communities <ul><li>Consulting Sites </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club Chicago </li></ul><ul><li>Membership Sites </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 51. Story Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 52. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 53. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 54. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 55. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 56. Start <ul><li>Decide </li></ul><ul><li>Determine </li></ul><ul><li>Delegate </li></ul><ul><li>Do </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 57. Review <ul><li>Search </li></ul><ul><li>Strategies </li></ul><ul><li>Sites </li></ul><ul><li>Story </li></ul><ul><li>Start </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 58. Your Biggest Takeaway <ul><li>Position yourself as a leading writer who has the content and the connections clients are looking for. </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 59. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  • 60. Questions <ul><li>What’s your biggest question about how you can use social networking to help you grow your consulting business? </li></ul><ul><li>To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop. </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC

×