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Social Media Marketing for Professional Writers: Raise Visibility, Make Connections and Build Business By Barbara Rozgonyi...
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Why Social Networking? <ul><li>&quot;Social media marketing and PR is best at branding. More than 90% of marketers agree.&...
Our Agenda <ul><li>Search </li></ul><ul><li>Strategy </li></ul><ul><li>Sites </li></ul><ul><li>Story </li></ul><ul><li>Sta...
Your Biggest Takeaway <ul><li>Position yourself as a leading writer with the content and the connections clients are looki...
Social Media Survey Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Search <ul><li>How people find YOU and what YOU DO! </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Keyword Tool <ul><li>http://budurl.com/kwtool </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
New Search Factor: Intent
Benefit: Google Results Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC May 2008 May 2009 September 2009 GOOGLE “ Bar...
Strategy Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Presentation Online <ul><li>www.slideshare.net/wiredprworks </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Social Media Strategy <ul><li>Personality – why  </li></ul><ul><li>Community – who  </li></ul><ul><li>Value – what  </li><...
Personality Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Community Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Value Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Outposts  Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
 
Social Media Plan <ul><li>Purpose </li></ul><ul><li>Policy </li></ul><ul><li>Phases </li></ul>Copyright 2009 Barbara Rozgo...
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Social Media Strategy <ul><li>Personality – why  </li></ul><ul><li>Community – who  </li></ul><ul><li>Value – what  </li><...
Social Networking Sites <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </l...
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Unique Visitors
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
LinkedIn <ul><li>U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008  </li></ul><ul><li>Profile </li></ul><...
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Facebook <ul><li>Friends </li></ul><ul><li>Social </li></ul><ul><li>Community </li></ul><ul><li>Events </li></ul><ul><li>3...
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Twitter <ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>Search </li></ul><ul><li>Up 131%  </li></ul><ul><li>9...
ComScore March 2009 Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Flickr <ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest...
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Slideshare.net <ul><li>Slides </li></ul><ul><li>Audio </li></ul><ul><li>Social Bookmarks </li></ul>Copyright 2009 Barbara ...
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Video <ul><li>Viddler or Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Ustream </li></ul>Copy...
Blogs – Publishing Online <ul><li>Create </li></ul><ul><li>Comment </li></ul><ul><li>Search </li></ul>Copyright 2009 Barba...
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Communities <ul><li>Consulting Sites </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club Chicago  </li></ul><ul><...
Story Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Start <ul><li>Decide </li></ul><ul><li>Determine </li></ul><ul><li>Delegate </li></ul><ul><li>Do  </li></ul>Copyright 2009...
Review <ul><li>Search </li></ul><ul><li>Strategies </li></ul><ul><li>Sites </li></ul><ul><li>Story </li></ul><ul><li>Start...
Your Biggest Takeaway <ul><li>Position yourself as a leading writer who has the content and the connections clients are lo...
Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
Questions <ul><li>What’s your biggest question about how you can use social networking to help you grow your consulting bu...
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Social Media Presentation Workshop for Professional Writers

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Developed and presented for Independent Writers of Chicago, the largest group of professional writers in the Midwest, this 30 minute presentation covers five steps to build your writing practice by integrating social media strategies. For more information or to book this presentation for your professional group, contact Barbara Rozgonyi at 630.207.7530. Thanks for viewing this presentation!

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  1. 1. Social Media Marketing for Professional Writers: Raise Visibility, Make Connections and Build Business By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  2. 2. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  3. 3. Why Social Networking? <ul><li>&quot;Social media marketing and PR is best at branding. More than 90% of marketers agree.&quot;  </li></ul><ul><li>according to exclusive research in MarketingSherpa’s Social Media Marketing and PR Benchmark Guide </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  4. 4. Our Agenda <ul><li>Search </li></ul><ul><li>Strategy </li></ul><ul><li>Sites </li></ul><ul><li>Story </li></ul><ul><li>Start </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  5. 5. Your Biggest Takeaway <ul><li>Position yourself as a leading writer with the content and the connections clients are looking for. </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  6. 6. Social Media Survey Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  7. 7. Search <ul><li>How people find YOU and what YOU DO! </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  8. 8. Keyword Tool <ul><li>http://budurl.com/kwtool </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  9. 9. New Search Factor: Intent
  10. 10. Benefit: Google Results Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC May 2008 May 2009 September 2009 GOOGLE “ Barbara Rozgonyi” 2120 6540 27,700 “ Wired PR Works” 3770 5280 272,000 Wiredprworks 30,600 “ Barbara Rozgonyi” facebook 4180 8120 “ Barbara Rozgonyi” LinkedIn 8380
  11. 11. Strategy Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  12. 12. Presentation Online <ul><li>www.slideshare.net/wiredprworks </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  13. 13. Social Media Strategy <ul><li>Personality – why </li></ul><ul><li>Community – who </li></ul><ul><li>Value – what </li></ul><ul><li>Outposts – where </li></ul><ul><li>Plan – when </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  14. 14. Personality Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  15. 15. Community Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  16. 16. Value Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  17. 17. Outposts Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  18. 19. Social Media Plan <ul><li>Purpose </li></ul><ul><li>Policy </li></ul><ul><li>Phases </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  19. 20. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  20. 21. Social Media Strategy <ul><li>Personality – why </li></ul><ul><li>Community – who </li></ul><ul><li>Value – what </li></ul><ul><li>Outposts – where </li></ul><ul><li>Plan – when </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  21. 22. Social Networking Sites <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare.net </li></ul><ul><li>Videos </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  22. 23. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  23. 24. Unique Visitors
  24. 25. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  25. 26. LinkedIn <ul><li>U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008 </li></ul><ul><li>Profile </li></ul><ul><li>Summary </li></ul><ul><li>Groups </li></ul><ul><li>Questions and Answers </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  26. 27. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  27. 28. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  28. 29. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  29. 30. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  30. 31. Facebook <ul><li>Friends </li></ul><ul><li>Social </li></ul><ul><li>Community </li></ul><ul><li>Events </li></ul><ul><li>36.03 percent of all U.S. social network traffic 02/09 </li></ul><ul><li>5 M newbies weekly </li></ul><ul><li>3 B minutes daily </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  31. 32. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  32. 33. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  33. 34. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  34. 35. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  35. 36. Twitter <ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>Search </li></ul><ul><li>Up 131% </li></ul><ul><li>9.3 Mil US </li></ul><ul><li>Visitors March 2009 </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  36. 37. ComScore March 2009 Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  37. 38. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  38. 39. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  39. 40. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  40. 41. Flickr <ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  41. 42. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  42. 43. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  43. 44. Slideshare.net <ul><li>Slides </li></ul><ul><li>Audio </li></ul><ul><li>Social Bookmarks </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  44. 45. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  45. 46. Video <ul><li>Viddler or Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Ustream </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  46. 47. Blogs – Publishing Online <ul><li>Create </li></ul><ul><li>Comment </li></ul><ul><li>Search </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  47. 48. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  48. 49. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  49. 50. Communities <ul><li>Consulting Sites </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club Chicago </li></ul><ul><li>Membership Sites </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  50. 51. Story Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  51. 52. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  52. 53. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  53. 54. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  54. 55. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  55. 56. Start <ul><li>Decide </li></ul><ul><li>Determine </li></ul><ul><li>Delegate </li></ul><ul><li>Do </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  56. 57. Review <ul><li>Search </li></ul><ul><li>Strategies </li></ul><ul><li>Sites </li></ul><ul><li>Story </li></ul><ul><li>Start </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  57. 58. Your Biggest Takeaway <ul><li>Position yourself as a leading writer who has the content and the connections clients are looking for. </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  58. 59. Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC
  59. 60. Questions <ul><li>What’s your biggest question about how you can use social networking to help you grow your consulting business? </li></ul><ul><li>To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop. </li></ul>Copyright 2009 Barbara Rozgonyi, CoryWest Media, LLC

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