The Development
Professional’s
Guide to
Creating a
Social Media Plan
WSPN April Meeting
Presented by:
Barbara Rozgonyi
Cor...
Thank You for Your Interest!
CoryWest Media creates business for business and
motivates action for nonprofits.
Services in...
About The Speaker
• Barbara Rozgonyi leads CoryWest Media, a strategic consultancy
that attracts attention, builds brands ...
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
#SMWReporter
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
AUDIT
Investments
Actions
Responses
Results
Competition
Donor Moves
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Agenda
Where are we now? Where are we going?
Plan Structure
Social Media Channels
Q & A
Copyright 2014 Barbara Rozgonyi | ...
1. We are proud. We like to show off our affiliations
with favorite causes to family, friends and colleagues.
2. We want t...
Social Media is Your Place
Social media is the leading way the study subjects report
finding out about causes - and in som...
Source: http://mrbenchmarks.com/
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Source:
http://mrbenchmarks.com/
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Source:GlobalWebIndex
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Source:webdamsolutions.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved
L DIGITAL
DIGITAL
IMAGE
SERCH
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved
DIRECT
VISIBILITY
SOCIAL
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved
DYNAMIC
RESULTS
STORY
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved
Mobile
SoLoMo
Responsive
Apps
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Facebook
Community
Ads
Images
Events
Likes
Call to Action
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Google
Local Listing
Google Plus
Communities
SEO
Images
Hangouts
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Instagram
Images Video
Multiple Hashtags
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
LinkedInPersonal
Profile
Network
Ecology
Org
Profile
Network
Ecology
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Pinterest
Users generate 70% of brand engagement
on Pinterest, not brands. (Digitas)
81% of U.S. online consumers
trust in...
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Twitter
News
Lists
Trends
Data
Global
Local
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
YouTube
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Agenda
Where are we now? Where are we going?
Plan Structure
Social Media Channels
Q & A
Copyright 2014 Barbara Rozgonyi | ...
THANK YOU!
http://about.me/ba
rbara.rozgonyi
630.207.7530
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
Upcoming SlideShare
Loading in...5
×

Social Media Marketing Strategy Course for Nonprofit Developers

368

Published on

Thanks to West Suburban Philanthropic Network for asking me, Barbara Rozgonyi, to present "The Nonprofit Development Professional's Guide to Creating a Social Media Plan."

If you're looking for a presentation, workshop, course, or learning retreat for your group, you may reach Barbara Rozgonyi via CoryWest Media at 630.207.7530 or http://wiredprworks.com/speaker/.

Here's the program description:

Social media as a development tool is one of the hottest topics around. It has proven immensely successful for some nonprofits. How do you harness its potential for your nonprofit while avoiding the pitfalls? Learn from an expert how to develop an effective social media plan that will build your nonprofit's online community, attract new donors, and increase giving. Source: WSPN

Presentation Guide

Where are we now? Where are we going?

3D marketing + WIRED PR systems

Interactive presentation/community conversation
• Mobile Marketing Mini overview
• Facebook - what's new and what's working now
• Twitter - how to make the most of twitter
• Google Plus - what it is and how it works
• YouTube - ideas on how to produce webisodes
• LinkedIn - why this is a must be there network
• Instagram - what a 15 second video can do for you
• Blogging – how to get started, how to get to the next level

Social Media Marketing Plan Development Hot Seats

Wrap up and Q and A

About Your Speaker

Barbara Rozgonyi leads CoryWest Media, a strategic consultancy that attracts attention, builds brands and connects communities. Founded in 1990 and named after Barbara’s mother and grandmother, CoryWest’s services include insight full digital marketing audits, ROI-driven marketing/PR plans, and customized LinkedIn and social media training programs. A speaker, consultant, and an influential brand ambassador, Barbara loves to share her passions for people, technology and communication with every group she meets. As a founder of Social Media Club Chicago, Barbara is a globally recognized digital leader. In 2013, Nokia selected Barbara as one of two US reporters to cover Social Media Week Berlin, which led Glancer Magazine to select Barbara as one of 2013’s most fascinating faces. In January, Crain’s featured CoryWest Media as one of several businesses in the 2014 Small Biz Big Trends focus. Barbara’s blog, http://wiredPRworks.com is a top 50 marketing and PR blog. She enjoys serving on Meeting Professionals International Chicago Area Chapter’s MarComm committee and loves to talk about technology and events.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
368
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Marketing Strategy Course for Nonprofit Developers

  1. 1. The Development Professional’s Guide to Creating a Social Media Plan WSPN April Meeting Presented by: Barbara Rozgonyi CoryWest Media @wiredPRworks #SMPlanWSPN Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  2. 2. Thank You for Your Interest! CoryWest Media creates business for business and motivates action for nonprofits. Services include: • 360 marketing audits that maximize marketing dollars • Accelerated marketing plans that get results ASAP • Creative consulting that gets you noticed • Customized social media marketing training to keep your staff equipped to manage IRT in real time communications that align with your near and long-term goals Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  3. 3. About The Speaker • Barbara Rozgonyi leads CoryWest Media, a strategic consultancy that attracts attention, builds brands and connects communities. Founded in 1990 and named after Barbara’s mother and grandmother, CoryWest’s services include insight full digital marketing audits, ROI-driven marketing/PR plans, and customized LinkedIn and social media training programs. A speaker, consultant, and an influential brand ambassador, Barbara loves to share her passions for people, technology and communication with every group she meets. As a founder of Social Media Club Chicago, Barbara is a globally recognized digital leader. In 2013, Nokia selected Barbara as one of two US reporters to cover Social Media Week Berlin, which led Glancer Magazine to select Barbara as one of 2013’s most fascinating faces. In January, Crain’s featured CoryWest Media as one of several businesses in the 2014 Small Biz Big Trends focus. Barbara’s blog, http://wiredPRworks.com is a top 50 marketing and PR blog. She enjoys serving on Meeting Professionals International Chicago Area Chapter’s MarComm committee and loves to talk about technology and events. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  4. 4. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  5. 5. #SMWReporter Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  6. 6. AUDIT Investments Actions Responses Results Competition Donor Moves Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  7. 7. Agenda Where are we now? Where are we going? Plan Structure Social Media Channels Q & A Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  8. 8. 1. We are proud. We like to show off our affiliations with favorite causes to family, friends and colleagues. 2. We want to influence others. We want to recruit others to our cause - and make a bigger difference. 3. We want to look smart and nice. By posting about our causes, we can seem knowledgeable and charitable about issues that matter. Source: http://waggeneredstrom.com/what-we-do/social- innovation/report-digital-persuasion/ Why People Share Causes Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  9. 9. Social Media is Your Place Social media is the leading way the study subjects report finding out about causes - and in some cases, that information spurs further action like donating or volunteering. Above all, it sparks conversation about issues - and that's good news for causes seeking greater visibility. Katya Andresen on LinkedIn http://www.linkedin.com/today/post/article/20130320171624-6200057-the-real-reasons-people- promote-their-causes-online Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  10. 10. Source: http://mrbenchmarks.com/ Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  11. 11. Source: http://mrbenchmarks.com/ Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  12. 12. Source:GlobalWebIndex Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  13. 13. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  14. 14. Source:webdamsolutions.com Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  15. 15. Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights Reserved
  16. 16. Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights Reserved
  17. 17. Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights Reserved
  18. 18. Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights Reserved
  19. 19. Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights Reserved
  20. 20. L DIGITAL DIGITAL IMAGE SERCH Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights Reserved
  21. 21. DIRECT VISIBILITY SOCIAL Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights Reserved
  22. 22. DYNAMIC RESULTS STORY Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights Reserved
  23. 23. Mobile SoLoMo Responsive Apps Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  24. 24. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  25. 25. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  26. 26. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  27. 27. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  28. 28. Facebook Community Ads Images Events Likes Call to Action Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  29. 29. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  30. 30. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  31. 31. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  32. 32. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  33. 33. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  34. 34. Google Local Listing Google Plus Communities SEO Images Hangouts Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  35. 35. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  36. 36. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  37. 37. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  38. 38. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  39. 39. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  40. 40. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  41. 41. Instagram Images Video Multiple Hashtags Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  42. 42. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  43. 43. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  44. 44. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  45. 45. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  46. 46. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  47. 47. LinkedInPersonal Profile Network Ecology Org Profile Network Ecology Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  48. 48. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  49. 49. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  50. 50. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  51. 51. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  52. 52. Pinterest Users generate 70% of brand engagement on Pinterest, not brands. (Digitas) 81% of U.S. online consumers trust information and advice from Pinterest. (BlogHer) Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  53. 53. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  54. 54. Twitter News Lists Trends Data Global Local Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  55. 55. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  56. 56. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  57. 57. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com YouTube
  58. 58. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  59. 59. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  60. 60. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  61. 61. Agenda Where are we now? Where are we going? Plan Structure Social Media Channels Q & A Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
  62. 62. THANK YOU! http://about.me/ba rbara.rozgonyi 630.207.7530 Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

×