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<br />Social Media Sampler<br />By Barbara Rozgonyi, publisher of www.wiredPRworks.com<br />@wiredprworks on twitter.com<b...
Our Agenda	<br />Tools<br />Hazards<br />Rules<br />Sites<br />Communities<br />Getting Started<br />Copyright 2009 Barbar...
P-O-S-T Method<br />People: where are they<br />Objectives: achieve what<br />Strategies: plan for how relationships will ...
Benefits<br />Search<br />Community<br />Connections<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
Visibility <br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
Your Biggest Takeaway	<br />Position your Parks Online as the <br />_________ resource <br />_______ are looking for to do...
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
Social Networking Tools<br />Personality<br />Community<br />Value<br />Search Engine Optimization <br />Copyright 2009 Ba...
Social Media Hazards<br />Privacy<br />Time Management<br />Strategy<br />Copyright 2009 Barbara Rozgonyi for CoryWest Med...
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
Social Networking Rules<br />Be nice<br />Make connections<br />Mix in promotions<br />Be Responsive<br />SHARE<br />Copyr...
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
Best Social Networking<br />Facebook<br />LinkedIn<br />Twitter<br />Slideshare<br />Flickr<br />YouTube<br />Blogs<br />C...
Facebook: YourParkor Your Life<br />How to have it both ways and become friends <br />with people you program for<br />
Welcome to . . . <br />
Your Statusphere<br />Facebook<br />LinkedIn<br />Twitter<br />Posterous<br />Flicker<br />Etc, Etc, Etc<br />
Facebook Frontage<br />Who’s on Facebook?<br />What do they do there?<br />How businesses do business on Facebook<br />Whe...
Who’s on Facebook?<br />Average age is 33, twitter is 31<br />comScore: 95.5 million US uniques, up 8.9% m/m, up 131% y/y<...
What do people do on Facebook?<br />Play!<br />Update<br />Share<br />Comment<br />Post<br />Tag<br />Join communities<br ...
Doing Business on Facebook<br />Fan Pages<br />Facebook Connect<br />Advertising<br />Research<br />Lead generation<br />C...
Separation Anxiety	<br /> Multiple personalities<br />Business persona<br />Personal statement<br />Combine or confine?<br />
Action Steps<br />Set up personal boundaries<br />Determine business goals<br />Decide on fan page or group<br />Scope out...
LinkedIn<br />5 Power Strategies to <br />Stand Out and Be Sought out<br />By Barbara Rozgonyi<br />
5 Strategies<br />Profiles<br />Recommendations <br />Answers<br />Company sites <br />Networks <br />
Survey<br />
Stats<br />June 2008<br />7.7 M unique visitors<br />114 M page views<br />June 2009<br />16 M unique visitors<br />331 M ...
More Stats<br />45 M users as of 8/12/09<br />Valued at around $1B in its last round of financing in 2008<br />
Profile	<br />Keywords<br />Professional Headline<br />Summary<br />
Recommendations<br />Ask<br />Give<br />
Answers	<br />Categories<br />Best<br />
Company Site	<br />Profile<br />Employees<br />
Networks	<br />Groups<br />Industries<br />
Bonus<br />Updates<br />Comments<br />Images<br />Search<br />Goals<br />
5 Strategies<br />Profiles<br />Recommendations <br />Answers<br />Company sites <br />Networks <br />
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
Flickr<br />Images<br />Video<br />Groups<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
Slideshare.net<br />Slides<br />Audio<br />Social Bookmarks<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<b...
Video<br />Viddler or Vimeo<br />YouTube<br />Google<br />Ustream<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media,...
Blogs – Publishing Online<br />Create<br />Comment<br />Search<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LL...
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
Communities<br />Forums<br />Associations<br />Yahoo Groups<br />Google Groups<br />Copyright 2009 Barbara Rozgonyi for Co...
Review<br />Tools<br />Hazards<br />Rules<br />Sites<br />Communities<br />Getting Started<br />Copyright 2009 Barbara Roz...
Twitter Flight School <br />Twitter 101: How to Tweet: <br />Not for Birds, but for Business @wiredprworks<br />
Today’s Twitter Talk<br />How to fly into twitter and attract a flock of loyal followers and customers<br />Who uses twitt...
Survey: who uses twitter?<br />
Twitterer Profile<br />Average age is 31, Facebook is 33<br />Mobile phone lovers<br />Early technology adapters<br />5.5 ...
What – exactly – is Twitter? <br />Microblogging<br />SMS – short messaging service<br />Real time updates<br />Community ...
When to use twitter for Business<br />
360 Reach	<br />Recruiting<br />Lead Generation<br />Internal communications<br />Public relations<br />Branding<br />Mark...
Use twitter to  . . . <br />Listen<br />Search<br />Respond<br />Question<br />Connect<br />
With . . . <br />Transparency<br />Relevancy<br />Intrigue<br />Entertainment<br />Interest<br />Links<br />Connections<br />
Where does twitter go?<br />Twitter <br />Google<br />Bing<br />Followers<br />Facebook<br />Retweets<br />Anywhere you se...
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
How does twitter work?<br />Account <br />Followers<br />Following<br />Updates<br />Direct Messages<br />Lists<br />Feeds...
Account Set Up<br />Name<br />Email<br />Design<br />Bio<br />Link<br />Community<br />Tweets<br />
Tools<br />Socialoomph.com<br />Peoplebrowsr.com<br />Search.twitter.com<br />Budurl.com<br />
Action Steps<br />Set up a social email address<br />Grab your brand names<br />Sign up for twitter<br />Ask your clients ...
Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec
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Social Media Workshop Presentation for Parks and Rec

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Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.

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  • http://www.businessinsider.com/henry-blodget-facebook-could-kill-google-analyst-2009-3http://www.adweek.com/aw/content_display/special-reports/other-reports/e3id3d058ba458918f0ad8e0fa4ed4bb973?pn=2
  • Transcript of "Social Media Workshop Presentation for Parks and Rec "

    1. 1. <br />Social Media Sampler<br />By Barbara Rozgonyi, publisher of www.wiredPRworks.com<br />@wiredprworks on twitter.com<br />630.207.7530 mobile/text<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    2. 2. Our Agenda <br />Tools<br />Hazards<br />Rules<br />Sites<br />Communities<br />Getting Started<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    3. 3. P-O-S-T Method<br />People: where are they<br />Objectives: achieve what<br />Strategies: plan for how relationships will change<br />Tech: what SM platforms to use<br />From Groundswell <br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    4. 4. Benefits<br />Search<br />Community<br />Connections<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    5. 5. Visibility <br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    6. 6. Your Biggest Takeaway <br />Position your Parks Online as the <br />_________ resource <br />_______ are looking for to do<br />___________________.<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    7. 7. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    8. 8. Social Networking Tools<br />Personality<br />Community<br />Value<br />Search Engine Optimization <br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    9. 9. Social Media Hazards<br />Privacy<br />Time Management<br />Strategy<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    10. 10. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    11. 11. Social Networking Rules<br />Be nice<br />Make connections<br />Mix in promotions<br />Be Responsive<br />SHARE<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    12. 12. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    13. 13. Best Social Networking<br />Facebook<br />LinkedIn<br />Twitter<br />Slideshare<br />Flickr<br />YouTube<br />Blogs<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    14. 14.
    15. 15. Facebook: YourParkor Your Life<br />How to have it both ways and become friends <br />with people you program for<br />
    16. 16. Welcome to . . . <br />
    17. 17. Your Statusphere<br />Facebook<br />LinkedIn<br />Twitter<br />Posterous<br />Flicker<br />Etc, Etc, Etc<br />
    18. 18. Facebook Frontage<br />Who’s on Facebook?<br />What do they do there?<br />How businesses do business on Facebook<br />When to combine and separate your lives<br />Action steps<br />
    19. 19. Who’s on Facebook?<br />Average age is 33, twitter is 31<br />comScore: 95.5 million US uniques, up 8.9% m/m, up 131% y/y<br />19% of Google sessions now come from Facebook, up from 9% a year ago<br />May surpass Google by 2011-2012<br />Big brands<br />Local Businesses<br />
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27. What do people do on Facebook?<br />Play!<br />Update<br />Share<br />Comment<br />Post<br />Tag<br />Join communities<br />Advertise<br />
    28. 28. Doing Business on Facebook<br />Fan Pages<br />Facebook Connect<br />Advertising<br />Research<br />Lead generation<br />Conversion<br />
    29. 29. Separation Anxiety <br /> Multiple personalities<br />Business persona<br />Personal statement<br />Combine or confine?<br />
    30. 30. Action Steps<br />Set up personal boundaries<br />Determine business goals<br />Decide on fan page or group<br />Scope out your competition<br />Ask your customers if they’re on Facebook<br />Add Facebook page contac to everthing<br />Wish people a Happy Birthday<br />
    31. 31. LinkedIn<br />5 Power Strategies to <br />Stand Out and Be Sought out<br />By Barbara Rozgonyi<br />
    32. 32. 5 Strategies<br />Profiles<br />Recommendations <br />Answers<br />Company sites <br />Networks <br />
    33. 33. Survey<br />
    34. 34. Stats<br />June 2008<br />7.7 M unique visitors<br />114 M page views<br />June 2009<br />16 M unique visitors<br />331 M page views<br />
    35. 35. More Stats<br />45 M users as of 8/12/09<br />Valued at around $1B in its last round of financing in 2008<br />
    36. 36.
    37. 37. Profile <br />Keywords<br />Professional Headline<br />Summary<br />
    38. 38.
    39. 39. Recommendations<br />Ask<br />Give<br />
    40. 40.
    41. 41.
    42. 42. Answers <br />Categories<br />Best<br />
    43. 43.
    44. 44. Company Site <br />Profile<br />Employees<br />
    45. 45.
    46. 46.
    47. 47. Networks <br />Groups<br />Industries<br />
    48. 48.
    49. 49.
    50. 50. Bonus<br />Updates<br />Comments<br />Images<br />Search<br />Goals<br />
    51. 51. 5 Strategies<br />Profiles<br />Recommendations <br />Answers<br />Company sites <br />Networks <br />
    52. 52. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    53. 53. Flickr<br />Images<br />Video<br />Groups<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    54. 54. Slideshare.net<br />Slides<br />Audio<br />Social Bookmarks<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    55. 55. Video<br />Viddler or Vimeo<br />YouTube<br />Google<br />Ustream<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    56. 56. Blogs – Publishing Online<br />Create<br />Comment<br />Search<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    57. 57. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    58. 58. Communities<br />Forums<br />Associations<br />Yahoo Groups<br />Google Groups<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    59. 59. Review<br />Tools<br />Hazards<br />Rules<br />Sites<br />Communities<br />Getting Started<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    60. 60. Twitter Flight School <br />Twitter 101: How to Tweet: <br />Not for Birds, but for Business @wiredprworks<br />
    61. 61. Today’s Twitter Talk<br />How to fly into twitter and attract a flock of loyal followers and customers<br />Who uses twitter?<br />What is twitter?<br />When would I use twitter for my business?<br />Where does twitter go?<br />How does twitter grow businesses? <br />Action Steps<br />
    62. 62. Survey: who uses twitter?<br />
    63. 63. Twitterer Profile<br />Average age is 31, Facebook is 33<br />Mobile phone lovers<br />Early technology adapters<br />5.5 million users<br />23,538,791 unique visitors<br />Worth? <br />
    64. 64. What – exactly – is Twitter? <br />Microblogging<br />SMS – short messaging service<br />Real time updates<br />Community connector<br />Search engine<br />People<br />
    65. 65.
    66. 66.
    67. 67. When to use twitter for Business<br />
    68. 68. 360 Reach <br />Recruiting<br />Lead Generation<br />Internal communications<br />Public relations<br />Branding<br />Marketing<br />Sales<br />Customer Service<br />
    69. 69. Use twitter to . . . <br />Listen<br />Search<br />Respond<br />Question<br />Connect<br />
    70. 70. With . . . <br />Transparency<br />Relevancy<br />Intrigue<br />Entertainment<br />Interest<br />Links<br />Connections<br />
    71. 71. Where does twitter go?<br />Twitter <br />Google<br />Bing<br />Followers<br />Facebook<br />Retweets<br />Anywhere you send links<br />
    72. 72.
    73. 73.
    74. 74.
    75. 75. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    76. 76. How does twitter work?<br />Account <br />Followers<br />Following<br />Updates<br />Direct Messages<br />Lists<br />Feeds<br />Search<br />Hashtags<br />
    77. 77. Account Set Up<br />Name<br />Email<br />Design<br />Bio<br />Link<br />Community<br />Tweets<br />
    78. 78. Tools<br />Socialoomph.com<br />Peoplebrowsr.com<br />Search.twitter.com<br />Budurl.com<br />
    79. 79. Action Steps<br />Set up a social email address<br />Grab your brand names<br />Sign up for twitter<br />Ask your clients if they’re on twitter<br />Listen to talk<br />Respond<br />Search<br />RSS feed<br />Add twitter everywhere <br />

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