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Social Media Workshop Presentation for Parks and Rec
 

Social Media Workshop Presentation for Parks and Rec

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Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, ...

Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.

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Social Media Workshop Presentation for Parks and Rec Social Media Workshop Presentation for Parks and Rec Presentation Transcript


  • Social Media Sampler
    By Barbara Rozgonyi, publisher of www.wiredPRworks.com
    @wiredprworks on twitter.com
    630.207.7530 mobile/text
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Our Agenda
    Tools
    Hazards
    Rules
    Sites
    Communities
    Getting Started
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • P-O-S-T Method
    People: where are they
    Objectives: achieve what
    Strategies: plan for how relationships will change
    Tech: what SM platforms to use
    From Groundswell
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Benefits
    Search
    Community
    Connections
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Visibility
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Your Biggest Takeaway
    Position your Parks Online as the
    _________ resource
    _______ are looking for to do
    ___________________.
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Social Networking Tools
    Personality
    Community
    Value
    Search Engine Optimization
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Social Media Hazards
    Privacy
    Time Management
    Strategy
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Social Networking Rules
    Be nice
    Make connections
    Mix in promotions
    Be Responsive
    SHARE
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Best Social Networking
    Facebook
    LinkedIn
    Twitter
    Slideshare
    Flickr
    YouTube
    Blogs
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Facebook: YourParkor Your Life
    How to have it both ways and become friends
    with people you program for
  • Welcome to . . .
  • Your Statusphere
    Facebook
    LinkedIn
    Twitter
    Posterous
    Flicker
    Etc, Etc, Etc
  • Facebook Frontage
    Who’s on Facebook?
    What do they do there?
    How businesses do business on Facebook
    When to combine and separate your lives
    Action steps
  • Who’s on Facebook?
    Average age is 33, twitter is 31
    comScore: 95.5 million US uniques, up 8.9% m/m, up 131% y/y
    19% of Google sessions now come from Facebook, up from 9% a year ago
    May surpass Google by 2011-2012
    Big brands
    Local Businesses
  • What do people do on Facebook?
    Play!
    Update
    Share
    Comment
    Post
    Tag
    Join communities
    Advertise
  • Doing Business on Facebook
    Fan Pages
    Facebook Connect
    Advertising
    Research
    Lead generation
    Conversion
  • Separation Anxiety
    Multiple personalities
    Business persona
    Personal statement
    Combine or confine?
  • Action Steps
    Set up personal boundaries
    Determine business goals
    Decide on fan page or group
    Scope out your competition
    Ask your customers if they’re on Facebook
    Add Facebook page contac to everthing
    Wish people a Happy Birthday
  • LinkedIn
    5 Power Strategies to
    Stand Out and Be Sought out
    By Barbara Rozgonyi
  • 5 Strategies
    Profiles
    Recommendations
    Answers
    Company sites
    Networks
  • Survey
  • Stats
    June 2008
    7.7 M unique visitors
    114 M page views
    June 2009
    16 M unique visitors
    331 M page views
  • More Stats
    45 M users as of 8/12/09
    Valued at around $1B in its last round of financing in 2008
  • Profile
    Keywords
    Professional Headline
    Summary
  • Recommendations
    Ask
    Give
  • Answers
    Categories
    Best
  • Company Site
    Profile
    Employees
  • Networks
    Groups
    Industries
  • Bonus
    Updates
    Comments
    Images
    Search
    Goals
  • 5 Strategies
    Profiles
    Recommendations
    Answers
    Company sites
    Networks
  • Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Flickr
    Images
    Video
    Groups
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Slideshare.net
    Slides
    Audio
    Social Bookmarks
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Video
    Viddler or Vimeo
    YouTube
    Google
    Ustream
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Blogs – Publishing Online
    Create
    Comment
    Search
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Communities
    Forums
    Associations
    Yahoo Groups
    Google Groups
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Review
    Tools
    Hazards
    Rules
    Sites
    Communities
    Getting Started
    Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • Twitter Flight School
    Twitter 101: How to Tweet:
    Not for Birds, but for Business @wiredprworks
  • Today’s Twitter Talk
    How to fly into twitter and attract a flock of loyal followers and customers
    Who uses twitter?
    What is twitter?
    When would I use twitter for my business?
    Where does twitter go?
    How does twitter grow businesses?
    Action Steps
  • Survey: who uses twitter?
  • Twitterer Profile
    Average age is 31, Facebook is 33
    Mobile phone lovers
    Early technology adapters
    5.5 million users
    23,538,791 unique visitors
    Worth?
  • What – exactly – is Twitter?
    Microblogging
    SMS – short messaging service
    Real time updates
    Community connector
    Search engine
    People
  • When to use twitter for Business
  • 360 Reach
    Recruiting
    Lead Generation
    Internal communications
    Public relations
    Branding
    Marketing
    Sales
    Customer Service
  • Use twitter to . . .
    Listen
    Search
    Respond
    Question
    Connect
  • With . . .
    Transparency
    Relevancy
    Intrigue
    Entertainment
    Interest
    Links
    Connections
  • Where does twitter go?
    Twitter
    Google
    Bing
    Followers
    Facebook
    Retweets
    Anywhere you send links
  • Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
  • How does twitter work?
    Account
    Followers
    Following
    Updates
    Direct Messages
    Lists
    Feeds
    Search
    Hashtags
  • Account Set Up
    Name
    Email
    Design
    Bio
    Link
    Community
    Tweets
  • Tools
    Socialoomph.com
    Peoplebrowsr.com
    Search.twitter.com
    Budurl.com
  • Action Steps
    Set up a social email address
    Grab your brand names
    Sign up for twitter
    Ask your clients if they’re on twitter
    Listen to talk
    Respond
    Search
    RSS feed
    Add twitter everywhere