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Social Media Workshop Presentation for Parks and Rec

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Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, …

Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.

Published in: Education, Technology, Business

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  • http://www.businessinsider.com/henry-blodget-facebook-could-kill-google-analyst-2009-3http://www.adweek.com/aw/content_display/special-reports/other-reports/e3id3d058ba458918f0ad8e0fa4ed4bb973?pn=2
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    • 1.
      Social Media Sampler
      By Barbara Rozgonyi, publisher of www.wiredPRworks.com
      @wiredprworks on twitter.com
      630.207.7530 mobile/text
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 2. Our Agenda
      Tools
      Hazards
      Rules
      Sites
      Communities
      Getting Started
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 3. P-O-S-T Method
      People: where are they
      Objectives: achieve what
      Strategies: plan for how relationships will change
      Tech: what SM platforms to use
      From Groundswell
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 4. Benefits
      Search
      Community
      Connections
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 5. Visibility
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 6. Your Biggest Takeaway
      Position your Parks Online as the
      _________ resource
      _______ are looking for to do
      ___________________.
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 7. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 8. Social Networking Tools
      Personality
      Community
      Value
      Search Engine Optimization
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 9. Social Media Hazards
      Privacy
      Time Management
      Strategy
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 10. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 11. Social Networking Rules
      Be nice
      Make connections
      Mix in promotions
      Be Responsive
      SHARE
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 12. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 13. Best Social Networking
      Facebook
      LinkedIn
      Twitter
      Slideshare
      Flickr
      YouTube
      Blogs
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 14.
    • 15. Facebook: YourParkor Your Life
      How to have it both ways and become friends
      with people you program for
    • 16. Welcome to . . .
    • 17. Your Statusphere
      Facebook
      LinkedIn
      Twitter
      Posterous
      Flicker
      Etc, Etc, Etc
    • 18. Facebook Frontage
      Who’s on Facebook?
      What do they do there?
      How businesses do business on Facebook
      When to combine and separate your lives
      Action steps
    • 19. Who’s on Facebook?
      Average age is 33, twitter is 31
      comScore: 95.5 million US uniques, up 8.9% m/m, up 131% y/y
      19% of Google sessions now come from Facebook, up from 9% a year ago
      May surpass Google by 2011-2012
      Big brands
      Local Businesses
    • 20.
    • 21.
    • 22.
    • 23.
    • 24.
    • 25.
    • 26.
    • 27. What do people do on Facebook?
      Play!
      Update
      Share
      Comment
      Post
      Tag
      Join communities
      Advertise
    • 28. Doing Business on Facebook
      Fan Pages
      Facebook Connect
      Advertising
      Research
      Lead generation
      Conversion
    • 29. Separation Anxiety
      Multiple personalities
      Business persona
      Personal statement
      Combine or confine?
    • 30. Action Steps
      Set up personal boundaries
      Determine business goals
      Decide on fan page or group
      Scope out your competition
      Ask your customers if they’re on Facebook
      Add Facebook page contac to everthing
      Wish people a Happy Birthday
    • 31. LinkedIn
      5 Power Strategies to
      Stand Out and Be Sought out
      By Barbara Rozgonyi
    • 32. 5 Strategies
      Profiles
      Recommendations
      Answers
      Company sites
      Networks
    • 33. Survey
    • 34. Stats
      June 2008
      7.7 M unique visitors
      114 M page views
      June 2009
      16 M unique visitors
      331 M page views
    • 35. More Stats
      45 M users as of 8/12/09
      Valued at around $1B in its last round of financing in 2008
    • 36.
    • 37. Profile
      Keywords
      Professional Headline
      Summary
    • 38.
    • 39. Recommendations
      Ask
      Give
    • 40.
    • 41.
    • 42. Answers
      Categories
      Best
    • 43.
    • 44. Company Site
      Profile
      Employees
    • 45.
    • 46.
    • 47. Networks
      Groups
      Industries
    • 48.
    • 49.
    • 50. Bonus
      Updates
      Comments
      Images
      Search
      Goals
    • 51. 5 Strategies
      Profiles
      Recommendations
      Answers
      Company sites
      Networks
    • 52. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 53. Flickr
      Images
      Video
      Groups
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 54. Slideshare.net
      Slides
      Audio
      Social Bookmarks
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 55. Video
      Viddler or Vimeo
      YouTube
      Google
      Ustream
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 56. Blogs – Publishing Online
      Create
      Comment
      Search
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 57. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 58. Communities
      Forums
      Associations
      Yahoo Groups
      Google Groups
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 59. Review
      Tools
      Hazards
      Rules
      Sites
      Communities
      Getting Started
      Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 60. Twitter Flight School
      Twitter 101: How to Tweet:
      Not for Birds, but for Business @wiredprworks
    • 61. Today’s Twitter Talk
      How to fly into twitter and attract a flock of loyal followers and customers
      Who uses twitter?
      What is twitter?
      When would I use twitter for my business?
      Where does twitter go?
      How does twitter grow businesses?
      Action Steps
    • 62. Survey: who uses twitter?
    • 63. Twitterer Profile
      Average age is 31, Facebook is 33
      Mobile phone lovers
      Early technology adapters
      5.5 million users
      23,538,791 unique visitors
      Worth?
    • 64. What – exactly – is Twitter?
      Microblogging
      SMS – short messaging service
      Real time updates
      Community connector
      Search engine
      People
    • 65.
    • 66.
    • 67. When to use twitter for Business
    • 68. 360 Reach
      Recruiting
      Lead Generation
      Internal communications
      Public relations
      Branding
      Marketing
      Sales
      Customer Service
    • 69. Use twitter to . . .
      Listen
      Search
      Respond
      Question
      Connect
    • 70. With . . .
      Transparency
      Relevancy
      Intrigue
      Entertainment
      Interest
      Links
      Connections
    • 71. Where does twitter go?
      Twitter
      Google
      Bing
      Followers
      Facebook
      Retweets
      Anywhere you send links
    • 72.
    • 73.
    • 74.
    • 75. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
    • 76. How does twitter work?
      Account
      Followers
      Following
      Updates
      Direct Messages
      Lists
      Feeds
      Search
      Hashtags
    • 77. Account Set Up
      Name
      Email
      Design
      Bio
      Link
      Community
      Tweets
    • 78. Tools
      Socialoomph.com
      Peoplebrowsr.com
      Search.twitter.com
      Budurl.com
    • 79. Action Steps
      Set up a social email address
      Grab your brand names
      Sign up for twitter
      Ask your clients if they’re on twitter
      Listen to talk
      Respond
      Search
      RSS feed
      Add twitter everywhere