Social Media Workshop Presentation for Parks and Rec

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Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.

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  • http://www.businessinsider.com/henry-blodget-facebook-could-kill-google-analyst-2009-3http://www.adweek.com/aw/content_display/special-reports/other-reports/e3id3d058ba458918f0ad8e0fa4ed4bb973?pn=2
  • Social Media Workshop Presentation for Parks and Rec

    1. 1. <br />Social Media Sampler<br />By Barbara Rozgonyi, publisher of www.wiredPRworks.com<br />@wiredprworks on twitter.com<br />630.207.7530 mobile/text<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    2. 2. Our Agenda <br />Tools<br />Hazards<br />Rules<br />Sites<br />Communities<br />Getting Started<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    3. 3. P-O-S-T Method<br />People: where are they<br />Objectives: achieve what<br />Strategies: plan for how relationships will change<br />Tech: what SM platforms to use<br />From Groundswell <br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    4. 4. Benefits<br />Search<br />Community<br />Connections<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    5. 5. Visibility <br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    6. 6. Your Biggest Takeaway <br />Position your Parks Online as the <br />_________ resource <br />_______ are looking for to do<br />___________________.<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    7. 7. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    8. 8. Social Networking Tools<br />Personality<br />Community<br />Value<br />Search Engine Optimization <br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    9. 9. Social Media Hazards<br />Privacy<br />Time Management<br />Strategy<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    10. 10. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    11. 11. Social Networking Rules<br />Be nice<br />Make connections<br />Mix in promotions<br />Be Responsive<br />SHARE<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    12. 12. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    13. 13. Best Social Networking<br />Facebook<br />LinkedIn<br />Twitter<br />Slideshare<br />Flickr<br />YouTube<br />Blogs<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    14. 14.
    15. 15. Facebook: YourParkor Your Life<br />How to have it both ways and become friends <br />with people you program for<br />
    16. 16. Welcome to . . . <br />
    17. 17. Your Statusphere<br />Facebook<br />LinkedIn<br />Twitter<br />Posterous<br />Flicker<br />Etc, Etc, Etc<br />
    18. 18. Facebook Frontage<br />Who’s on Facebook?<br />What do they do there?<br />How businesses do business on Facebook<br />When to combine and separate your lives<br />Action steps<br />
    19. 19. Who’s on Facebook?<br />Average age is 33, twitter is 31<br />comScore: 95.5 million US uniques, up 8.9% m/m, up 131% y/y<br />19% of Google sessions now come from Facebook, up from 9% a year ago<br />May surpass Google by 2011-2012<br />Big brands<br />Local Businesses<br />
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27. What do people do on Facebook?<br />Play!<br />Update<br />Share<br />Comment<br />Post<br />Tag<br />Join communities<br />Advertise<br />
    28. 28. Doing Business on Facebook<br />Fan Pages<br />Facebook Connect<br />Advertising<br />Research<br />Lead generation<br />Conversion<br />
    29. 29. Separation Anxiety <br /> Multiple personalities<br />Business persona<br />Personal statement<br />Combine or confine?<br />
    30. 30. Action Steps<br />Set up personal boundaries<br />Determine business goals<br />Decide on fan page or group<br />Scope out your competition<br />Ask your customers if they’re on Facebook<br />Add Facebook page contac to everthing<br />Wish people a Happy Birthday<br />
    31. 31. LinkedIn<br />5 Power Strategies to <br />Stand Out and Be Sought out<br />By Barbara Rozgonyi<br />
    32. 32. 5 Strategies<br />Profiles<br />Recommendations <br />Answers<br />Company sites <br />Networks <br />
    33. 33. Survey<br />
    34. 34. Stats<br />June 2008<br />7.7 M unique visitors<br />114 M page views<br />June 2009<br />16 M unique visitors<br />331 M page views<br />
    35. 35. More Stats<br />45 M users as of 8/12/09<br />Valued at around $1B in its last round of financing in 2008<br />
    36. 36.
    37. 37. Profile <br />Keywords<br />Professional Headline<br />Summary<br />
    38. 38.
    39. 39. Recommendations<br />Ask<br />Give<br />
    40. 40.
    41. 41.
    42. 42. Answers <br />Categories<br />Best<br />
    43. 43.
    44. 44. Company Site <br />Profile<br />Employees<br />
    45. 45.
    46. 46.
    47. 47. Networks <br />Groups<br />Industries<br />
    48. 48.
    49. 49.
    50. 50. Bonus<br />Updates<br />Comments<br />Images<br />Search<br />Goals<br />
    51. 51. 5 Strategies<br />Profiles<br />Recommendations <br />Answers<br />Company sites <br />Networks <br />
    52. 52. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    53. 53. Flickr<br />Images<br />Video<br />Groups<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    54. 54. Slideshare.net<br />Slides<br />Audio<br />Social Bookmarks<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    55. 55. Video<br />Viddler or Vimeo<br />YouTube<br />Google<br />Ustream<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    56. 56. Blogs – Publishing Online<br />Create<br />Comment<br />Search<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    57. 57. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    58. 58. Communities<br />Forums<br />Associations<br />Yahoo Groups<br />Google Groups<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    59. 59. Review<br />Tools<br />Hazards<br />Rules<br />Sites<br />Communities<br />Getting Started<br />Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    60. 60. Twitter Flight School <br />Twitter 101: How to Tweet: <br />Not for Birds, but for Business @wiredprworks<br />
    61. 61. Today’s Twitter Talk<br />How to fly into twitter and attract a flock of loyal followers and customers<br />Who uses twitter?<br />What is twitter?<br />When would I use twitter for my business?<br />Where does twitter go?<br />How does twitter grow businesses? <br />Action Steps<br />
    62. 62. Survey: who uses twitter?<br />
    63. 63. Twitterer Profile<br />Average age is 31, Facebook is 33<br />Mobile phone lovers<br />Early technology adapters<br />5.5 million users<br />23,538,791 unique visitors<br />Worth? <br />
    64. 64. What – exactly – is Twitter? <br />Microblogging<br />SMS – short messaging service<br />Real time updates<br />Community connector<br />Search engine<br />People<br />
    65. 65.
    66. 66.
    67. 67. When to use twitter for Business<br />
    68. 68. 360 Reach <br />Recruiting<br />Lead Generation<br />Internal communications<br />Public relations<br />Branding<br />Marketing<br />Sales<br />Customer Service<br />
    69. 69. Use twitter to . . . <br />Listen<br />Search<br />Respond<br />Question<br />Connect<br />
    70. 70. With . . . <br />Transparency<br />Relevancy<br />Intrigue<br />Entertainment<br />Interest<br />Links<br />Connections<br />
    71. 71. Where does twitter go?<br />Twitter <br />Google<br />Bing<br />Followers<br />Facebook<br />Retweets<br />Anywhere you send links<br />
    72. 72.
    73. 73.
    74. 74.
    75. 75. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC<br />
    76. 76. How does twitter work?<br />Account <br />Followers<br />Following<br />Updates<br />Direct Messages<br />Lists<br />Feeds<br />Search<br />Hashtags<br />
    77. 77. Account Set Up<br />Name<br />Email<br />Design<br />Bio<br />Link<br />Community<br />Tweets<br />
    78. 78. Tools<br />Socialoomph.com<br />Peoplebrowsr.com<br />Search.twitter.com<br />Budurl.com<br />
    79. 79. Action Steps<br />Set up a social email address<br />Grab your brand names<br />Sign up for twitter<br />Ask your clients if they’re on twitter<br />Listen to talk<br />Respond<br />Search<br />RSS feed<br />Add twitter everywhere <br />

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