Panoramic PRHow to Effortlessly Transform      Ordinary PR into Extraordinary 3D Marketing  Illinois Park and Recreation A...
“Its cold outside and I cant wear mittens   because theyre not flattering to my hands!" –   Tom Haverford, Parks and Rec  ...
What Does PR Mean?   ©2013 Barbara Rozgonyi | CoryWest Media, LLC
What is Panoramic PR Today?                                    • Press Release                      • People + Reporters  ...
Press ReleaseEdward Louis Bernays                             Ivy Lee                ©200-2011 Barbara Rozgonyi for       ...
People and Reporters• Age: 100 years                        • Age: < 10 years• Format: double-spaced                 • For...
Personality + Reputation• Your Traits Here                     • Their Words Here                     ©2013 Barbara Rozgon...
What is 3D Branding Tomorrow?       Digital / Search        Direct / Social       Dynamic / Story           ©2013 Barbara ...
An Unexpected Journey      copyright 2012 Barbara Rozgonyi             wiredPRworks.com
Digital .:. Search   ©2013 Barbara Rozgonyi | CoryWest Media, LLC
Researching Keywords     ©2013 Barbara Rozgonyi | CoryWest                Media, LLC
©2013 Barbara Rozgonyi | CoryWest Media, LLC
Anchoring Links  ©2013 Barbara Rozgonyi | CoryWest Media, LLC
Optimizing Content    ©2013 Barbara Rozgonyi | CoryWest Media, LLC
Direct .:. Social ©2013 Barbara Rozgonyi | CoryWest Media, LLC
Mapping Media  ©2013 Barbara Rozgonyi | CoryWest Media, LLC
©2013 Barbara Rozgonyi | CoryWest Media, LLC
©2013 Barbara Rozgonyi | CoryWest Media, LLC
Indentifying Influencers      ©2013 Barbara Rozgonyi | CoryWest Media, LLC
©2013 Barbara Rozgonyi | CoryWest Media, LLC
Fortifying Your Footprint        ©2013 Barbara Rozgonyi | CoryWest Media, LLC
Dynamic .:. Story  ©2013 Barbara Rozgonyi | CoryWest Media, LLC
Crafting Headlines     ©2013 Barbara Rozgonyi | CoryWest Media, LLC
Staging Interest  ©2013 Barbara Rozgonyi | CoryWest             Media, LLC
Maximizing Multimedia     ©2013 Barbara Rozgonyi | CoryWest Media, LLC
Distribution .:. Sensation – all!          ©2013 Barbara Rozgonyi | CoryWest                     Media, LLC
©2013 Barbara Rozgonyi | CoryWest           Media, LLC
©2013 Barbara Rozgonyi | CoryWest           Media, LLC
©2013 Barbara Rozgonyi | CoryWest           Media, LLC
©2013 Barbara Rozgonyi | CoryWest           Media, LLC
©2013 Barbara Rozgonyi | CoryWest           Media, LLC
©2013 Barbara Rozgonyi | CoryWest           Media, LLC
Insure Success•   Choose relevant keywords•   Be consistent•   Distribute news frequently•   Assess results•   Refocus str...
Action Steps•   Editorial Calendar•   Distribution List•   Create•   Send•   Track                  ©2013 Barbara Rozgonyi...
Let’s Continue the Conversation•   http://wiredprworks.com•   http://facebook.com/wiredPRworks•   @wiredPRworks on twitter...
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Panoramic PR For Parks and Recreation

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Panoramic PR: Effortlessly Transform Ordinary PR into Captivating 3D Marketing

Travel into the world of 3D marketing via Panoramic PR. Learn how to convert basic press releases into multi-purpose marketing tools that will save you time and deliver 3D results. All attendees will receive a 3D marketing/PR planning guide. Have questions before the session starts? Send them to @wiredPRworks on twitter. Hashtag for this session is #IPRA Note: 3D glasses optional.

Learning Outcomes:

1. Participants will learn how to revise outdated, traditional press releases into a modern, vibrant social news release format.
2. Participants will learn how to repurpose publicity as a marketing tool across direct, digital and dynamic channels.

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Transcript of "Panoramic PR For Parks and Recreation"

  1. 1. Panoramic PRHow to Effortlessly Transform Ordinary PR into Extraordinary 3D Marketing Illinois Park and Recreation Association Illinois Association of Park Districts Presented By Barbara Rozgonyi, CEO of CoryWest Media LLC wiredPRworks.com ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  2. 2. “Its cold outside and I cant wear mittens because theyre not flattering to my hands!" – Tom Haverford, Parks and Rec ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  3. 3. What Does PR Mean? ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  4. 4. What is Panoramic PR Today? • Press Release • People + Reporters • Personality + Reputation ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  5. 5. Press ReleaseEdward Louis Bernays Ivy Lee ©200-2011 Barbara Rozgonyi for CoryWest Media, LLC
  6. 6. People and Reporters• Age: 100 years • Age: < 10 years• Format: double-spaced • Format: multimedia• Target: Media outlets • Target: Layered• Track-able: placements • Track-able: variable• Lifespan: usually short • Lifespan: infinite bounce• Share-able: no • Share-able: yes, yes, yes! ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  7. 7. Personality + Reputation• Your Traits Here • Their Words Here ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  8. 8. What is 3D Branding Tomorrow? Digital / Search Direct / Social Dynamic / Story ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  9. 9. An Unexpected Journey copyright 2012 Barbara Rozgonyi wiredPRworks.com
  10. 10. Digital .:. Search ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  11. 11. Researching Keywords ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  12. 12. ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  13. 13. Anchoring Links ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  14. 14. Optimizing Content ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  15. 15. Direct .:. Social ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  16. 16. Mapping Media ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  17. 17. ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  18. 18. ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  19. 19. Indentifying Influencers ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  20. 20. ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  21. 21. Fortifying Your Footprint ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  22. 22. Dynamic .:. Story ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  23. 23. Crafting Headlines ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  24. 24. Staging Interest ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  25. 25. Maximizing Multimedia ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  26. 26. Distribution .:. Sensation – all! ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  27. 27. ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  28. 28. ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  29. 29. ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  30. 30. ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  31. 31. ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  32. 32. ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  33. 33. Insure Success• Choose relevant keywords• Be consistent• Distribute news frequently• Assess results• Refocus strategies ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  34. 34. Action Steps• Editorial Calendar• Distribution List• Create• Send• Track ©2013 Barbara Rozgonyi | CoryWest Media, LLC
  35. 35. Let’s Continue the Conversation• http://wiredprworks.com• http://facebook.com/wiredPRworks• @wiredPRworks on twitter.com• LinkedIn http://BarbaraRozgonyi.com ©2013 Barbara Rozgonyi | CoryWest Media, LLC

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