Online Public Relations: Virtual PR By Barbara Rozgonyi

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The press release is over 100 years old. Explore the future of what new age PR can do for you and your business. The publisher of www.wiredPRworks.com, Barbara Rozgonyi presents New Age PR. To book Barbara to speak to your group, call 630.207.7530.

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Online Public Relations: Virtual PR By Barbara Rozgonyi

  1. 1. New Age Public Relations Barbara Rozgonyi, PR Results Expert www.wiredPRworks.com
  2. 2. How Virtual PR Benefits Business <ul><li>Builds Your Virtual Brand </li></ul><ul><li>Transforms you from Web Weakling into a Web Star </li></ul><ul><li>Carves Your Niche </li></ul><ul><li>Taps into the PR power of the Internet – now and forever </li></ul><ul><li>Generates Leads </li></ul><ul><li>Creates news releases that attract readers, robots and search engines </li></ul><ul><li>Extends Your Reach </li></ul><ul><li>Dramatically increases your online visibility overnight </li></ul><ul><li>Engages on Multiple Levels </li></ul><ul><li>Masterfully converts simple press releases into multimedia websites </li></ul><ul><li>Distributes Direct </li></ul><ul><li>Effortlessly reaches your target market directly – bypass the press </li></ul><ul><li>Measures Your Results </li></ul><ul><li>Easily tracks search engine rankings and readership results for future success </li></ul>
  3. 3. Traditional Versus Online PR <ul><li>Age: 100 years </li></ul><ul><li>Format: story </li></ul><ul><li>Searchable: no </li></ul><ul><li>Trackable: placements </li></ul><ul><li>Lifespan: usually short </li></ul><ul><li>Age: < 5 years </li></ul><ul><li>Format: multimedia </li></ul><ul><li>Searchable: yes </li></ul><ul><li>Trackable: variable </li></ul><ul><li>Lifespan: infinite bounce </li></ul>
  4. 4. Top Five Essential Virtual PR Elements <ul><li>Keywords </li></ul><ul><li>Headline </li></ul><ul><li>Story </li></ul><ul><li>Links </li></ul><ul><li>Distribution service </li></ul>
  5. 5. Online News Distribution Attracts <ul><li>Readers </li></ul><ul><li>Search engines </li></ul><ul><li>Journalists </li></ul><ul><li>Bloggers </li></ul><ul><li>Websites </li></ul><ul><li>Prospects </li></ul>
  6. 6. Engage on Multiple Levels <ul><li>Masterfully convert simple press releases into multimedia websites </li></ul><ul><li>Works even if you’re not technical and you don’t have a webmaster!!! </li></ul><ul><li>http://www.prweb.com/releases/2007/01/prweb495028.htm </li></ul>
  7. 7. Measure Your Results <ul><li>Easily track search engine rankings and readership results for future success </li></ul><ul><li>Interpreting results </li></ul>
  8. 8. Geography <ul><li>Reader Map </li></ul>
  9. 9. Search Engines
  10. 10. Impressions-Reads-Pickup-Prints
  11. 11. Insure Success <ul><li>Choose relevant keywords </li></ul><ul><li>Be consistent </li></ul><ul><li>Distribute news frequently </li></ul><ul><li>Assess results </li></ul><ul><li>Refocus strategies </li></ul>
  12. 12. Resources <ul><li>Book </li></ul><ul><li>Guide </li></ul><ul><li>News Release Services </li></ul><ul><li>Wired PR Works Articles </li></ul>
  13. 13. Real-ize Your Virtual Brand in 2009 <ul><li>All at www.wiredPRworks.com </li></ul><ul><li>Search 500+ articles </li></ul><ul><li>Claim your complimentary PR P-R-I-M-E-R </li></ul><ul><li>Book Barbara Rozgonyi to speak to your group </li></ul><ul><li>630.207.7530 </li></ul><ul><li>@wiredprworks on twitter.com </li></ul>
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