“Community collegesare uniquely American –places where anyone whowalks through the door isone step closer to realizingthe ...
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
BRAVE Marketing#ncmpr13 #supercc @wiredprworks    Presented by Barbara Rozgonyi for          NCMPR March 12, 2013    Stori...
Agenda•   Merida                         •    Bold•   Social stats                   •    Revealing•   Survey             ...
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
Five Reasons to Attend a Community College andBecome a Super Hero!1. Accessible and Affordable Tuition2. Smaller Class Siz...
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
Source: globalwebindex.com copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx                       ...
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
Instagram copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
Tumblr copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
Snapchat copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
pheed copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
Myspace copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
Why [not] Twitter?     copyright 2013 Barbara Rozgonyi    wiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
BRAVEBoldREVEALING    AUTHORATIVE  VALUABLEENERGIZING         copyright 2013 Barbara Rozgonyi        wiredPRworks.com @wir...
Bold Branding@ramon_deleon #ramonwow @tamcdonald         copyright 2013 Barbara Rozgonyi        wiredPRworks.com @wiredPRw...
BASIX copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
Source: fanpagelist.com copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
REVEALING STATS     copyright 2013 Barbara Rozgonyi    wiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
AUTHORATIVE LEADERSHIP        copyright 2013 Barbara Rozgonyi       wiredPRworks.com @wiredPRworks
tweet  Create  CurateChannelizeCongregate copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
VALUABLE COMMUNITIES       copyright 2013 Barbara Rozgonyi      wiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
ENERGIZING EXPERIENCES        copyright 2013 Barbara Rozgonyi       wiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
Thank You – Let’s Connect! barbara@corywestmedia.com    630.207.7530 text/voice  Top 50 Marketing & PR Blog   http://wired...
Upcoming SlideShare
Loading in...5
×

NCMPR Keynote Community College Social Media Marketing

351

Published on

Thanks to NCMPR for inviting me to present the BRAVE marketing keynote to higher ed community college communicators. What an honor to interact with these real life super heroes!

Here's the keynote description from the conference program:

"If it seems like every day a new
world dawns in social media,
it does. At times as dramatic
as a superhero movie, keeping
up with social media can be
overwhelming. Discover how
BRAVE marketing can change
your fate in this keynote that
focuses on using the world’s
tiniest and mightiest social
media channel – Twitter. Even
if you don’t use Twitter yet,
you’ll learn how to effortlessly
tap into its superpowers to
transform a tiny budget and
a compact communications
channel into a super tool
that BRAVE marketers use
to change the world every
day. Geared for all levels of
social media marketers, this
session will help you activate
a simplified, yet advanced,
Twitter action plan that will
save your sanity, rock your
community’s world and
deliver POWerful results.
To ask questions before the
presentation, or suggest
superhero Twitter stories, use
hashtag #supercc on Twitter."

Barbara Rozgonyi
Publisher http://wiredprworks.com
Top 50 Marketing & PR Blog
Social Media Marketing PR Expert
Founder, Social Media Club Chicago
barbara @corywestmedia [dot] com
630.207.7530 voice/text

Published in: Education
1 Comment
2 Likes
Statistics
Notes
  • Thanks for presenting. I really enjoyed your presentation.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
351
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide
  • Brave marketing
  • MeridaHigher ed
  • Prize
  • Post to twitter
  • Post to facebook and twitter
  • Can you post to twitter?
  • Disruptive, time consuming, grabby, cons – pros Branding, voice, actions, publishing forum
  • Brave story
  • Twitter is people – rdj?
  • Insert sample, go over profile, background, followersUser nameDesign – information to includePhoto, header, location, website, bio 160 with keywords or hashtag, connect to FB- noMobile – alertsEmail notificationsYour twitter archiveAppsBackupifyWidget for site
  • Publishing calendar for news, eventsRoutes, integrated with communications, where do tweets go? LinkedIn signal, from blogsChannels: media, students, classesListsSearchTools ???
  • More than one author – you + students,ectCurate – share with others, paper.li, scoop.itCreate – images instagram or twitter, video on VineCongregate – chatsHow to craft a tweet and automateHootsuite, buffer
  • Community ManagerReplyReach outCustomer service – 33% of top brands now have a dedicated twitter customer service channelSuper Heroes – studentsConnect with schools ,brands, businesses
  • Entertain, educate, engergize = engagementSMC showcasestorywelling
  • Transcript of "NCMPR Keynote Community College Social Media Marketing"

    1. 1. “Community collegesare uniquely American –places where anyone whowalks through the door isone step closer to realizingthe American Dream.”President Barack Obama at thefirst-ever White House Summit onCommunity Colleges copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    2. 2. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    3. 3. BRAVE Marketing#ncmpr13 #supercc @wiredprworks Presented by Barbara Rozgonyi for NCMPR March 12, 2013 Storify Coverage http://sfy.co/t2zA copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    4. 4. Agenda• Merida • Bold• Social stats • Revealing• Survey • Authorative• Cool Kids • Valueable• Why [not] twitter? • Energizing copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    5. 5. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    6. 6. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    7. 7. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    8. 8. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    9. 9. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    10. 10. Five Reasons to Attend a Community College andBecome a Super Hero!1. Accessible and Affordable Tuition2. Smaller Class SizesMore personalized attention. Instructors get to know their students. Students getto network with each other.3. Quality Instruction & Support ServicesCommunity College faculty are well-qualified. Classrooms are equipped with thelatest technology. Tutors, advising, and other services are available4. Diverse Programs1 year, 2 year certificates, or baccalaureate transfer programs in occupational andacademic areas. Businesses seek community colleges to train employees.5. Transfer OpportunitiesMore than 10,000 community college courses can be transferred statewide. copyright 2013 Barbara RozgonyiSource: Illinois Community College Board @wiredPRworks wiredPRworks.com
    11. 11. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    12. 12. Source: globalwebindex.com copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    13. 13. Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    14. 14. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    15. 15. Instagram copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    16. 16. Tumblr copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    17. 17. Snapchat copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    18. 18. pheed copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    19. 19. Myspace copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    20. 20. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    21. 21. Why [not] Twitter? copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    22. 22. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    23. 23. BRAVEBoldREVEALING AUTHORATIVE VALUABLEENERGIZING copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    24. 24. Bold Branding@ramon_deleon #ramonwow @tamcdonald copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    25. 25. BASIX copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    26. 26. Source: fanpagelist.com copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    27. 27. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    28. 28. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    29. 29. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    30. 30. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    31. 31. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    32. 32. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    33. 33. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    34. 34. REVEALING STATS copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    35. 35. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    36. 36. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    37. 37. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    38. 38. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    39. 39. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    40. 40. AUTHORATIVE LEADERSHIP copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    41. 41. tweet Create CurateChannelizeCongregate copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    42. 42. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    43. 43. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    44. 44. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    45. 45. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    46. 46. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    47. 47. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    48. 48. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    49. 49. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    50. 50. VALUABLE COMMUNITIES copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    51. 51. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    52. 52. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    53. 53. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    54. 54. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    55. 55. ENERGIZING EXPERIENCES copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
    56. 56. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    57. 57. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    58. 58. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    59. 59. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    60. 60. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    61. 61. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    62. 62. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    63. 63. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    64. 64. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    65. 65. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    66. 66. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    67. 67. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    68. 68. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    69. 69. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    70. 70. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    71. 71. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    72. 72. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
    73. 73. Thank You – Let’s Connect! barbara@corywestmedia.com 630.207.7530 text/voice Top 50 Marketing & PR Blog http://wiredPRworks.com Join our Community http://SavvySocialMedia.com copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks

    ×