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NCMPR Keynote Community College Social Media Marketing
 

NCMPR Keynote Community College Social Media Marketing

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Thanks to NCMPR for inviting me to present the BRAVE marketing keynote to higher ed community college communicators. What an honor to interact with these real life super heroes! ...

Thanks to NCMPR for inviting me to present the BRAVE marketing keynote to higher ed community college communicators. What an honor to interact with these real life super heroes!

Here's the keynote description from the conference program:

"If it seems like every day a new
world dawns in social media,
it does. At times as dramatic
as a superhero movie, keeping
up with social media can be
overwhelming. Discover how
BRAVE marketing can change
your fate in this keynote that
focuses on using the world’s
tiniest and mightiest social
media channel – Twitter. Even
if you don’t use Twitter yet,
you’ll learn how to effortlessly
tap into its superpowers to
transform a tiny budget and
a compact communications
channel into a super tool
that BRAVE marketers use
to change the world every
day. Geared for all levels of
social media marketers, this
session will help you activate
a simplified, yet advanced,
Twitter action plan that will
save your sanity, rock your
community’s world and
deliver POWerful results.
To ask questions before the
presentation, or suggest
superhero Twitter stories, use
hashtag #supercc on Twitter."

Barbara Rozgonyi
Publisher http://wiredprworks.com
Top 50 Marketing & PR Blog
Social Media Marketing PR Expert
Founder, Social Media Club Chicago
barbara @corywestmedia [dot] com
630.207.7530 voice/text

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  • Brave marketing
  • MeridaHigher ed
  • Prize
  • Post to twitter
  • Post to facebook and twitter
  • Can you post to twitter?
  • Disruptive, time consuming, grabby, cons – pros Branding, voice, actions, publishing forum
  • Brave story
  • Twitter is people – rdj?
  • Insert sample, go over profile, background, followersUser nameDesign – information to includePhoto, header, location, website, bio 160 with keywords or hashtag, connect to FB- noMobile – alertsEmail notificationsYour twitter archiveAppsBackupifyWidget for site
  • Publishing calendar for news, eventsRoutes, integrated with communications, where do tweets go? LinkedIn signal, from blogsChannels: media, students, classesListsSearchTools ???
  • More than one author – you + students,ectCurate – share with others, paper.li, scoop.itCreate – images instagram or twitter, video on VineCongregate – chatsHow to craft a tweet and automateHootsuite, buffer
  • Community ManagerReplyReach outCustomer service – 33% of top brands now have a dedicated twitter customer service channelSuper Heroes – studentsConnect with schools ,brands, businesses
  • Entertain, educate, engergize = engagementSMC showcasestorywelling

NCMPR Keynote Community College Social Media Marketing Presentation Transcript

  • 1. “Community collegesare uniquely American –places where anyone whowalks through the door isone step closer to realizingthe American Dream.”President Barack Obama at thefirst-ever White House Summit onCommunity Colleges copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 2. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 3. BRAVE Marketing#ncmpr13 #supercc @wiredprworks Presented by Barbara Rozgonyi for NCMPR March 12, 2013 Storify Coverage http://sfy.co/t2zA copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 4. Agenda• Merida • Bold• Social stats • Revealing• Survey • Authorative• Cool Kids • Valueable• Why [not] twitter? • Energizing copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 5. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 6. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 7. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 8. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 9. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 10. Five Reasons to Attend a Community College andBecome a Super Hero!1. Accessible and Affordable Tuition2. Smaller Class SizesMore personalized attention. Instructors get to know their students. Students getto network with each other.3. Quality Instruction & Support ServicesCommunity College faculty are well-qualified. Classrooms are equipped with thelatest technology. Tutors, advising, and other services are available4. Diverse Programs1 year, 2 year certificates, or baccalaureate transfer programs in occupational andacademic areas. Businesses seek community colleges to train employees.5. Transfer OpportunitiesMore than 10,000 community college courses can be transferred statewide. copyright 2013 Barbara RozgonyiSource: Illinois Community College Board @wiredPRworks wiredPRworks.com
  • 11. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 12. Source: globalwebindex.com copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 13. Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 14. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 15. Instagram copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 16. Tumblr copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 17. Snapchat copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 18. pheed copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 19. Myspace copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 20. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 21. Why [not] Twitter? copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 22. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 23. BRAVEBoldREVEALING AUTHORATIVE VALUABLEENERGIZING copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 24. Bold Branding@ramon_deleon #ramonwow @tamcdonald copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 25. BASIX copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 26. Source: fanpagelist.com copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 27. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 28. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 29. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 30. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 31. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 32. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 33. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 34. REVEALING STATS copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 35. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 36. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 37. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 38. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 39. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 40. AUTHORATIVE LEADERSHIP copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 41. tweet Create CurateChannelizeCongregate copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 42. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 43. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 44. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 45. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 46. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 47. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 48. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 49. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 50. VALUABLE COMMUNITIES copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 51. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 52. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 53. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 54. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 55. ENERGIZING EXPERIENCES copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 56. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 57. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 58. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 59. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 60. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 61. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 62. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 63. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 64. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 65. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 66. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 67. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 68. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 69. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 70. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 71. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 72. copyright 2013 Barbara RozgonyiwiredPRworks.com @wiredPRworks
  • 73. Thank You – Let’s Connect! barbara@corywestmedia.com 630.207.7530 text/voice Top 50 Marketing & PR Blog http://wiredPRworks.com Join our Community http://SavvySocialMedia.com copyright 2013 Barbara Rozgonyi wiredPRworks.com @wiredPRworks