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NCMPR Keynote Community College Social Media Marketing
 

NCMPR Keynote Community College Social Media Marketing

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Thanks to NCMPR for inviting me to present the BRAVE marketing keynote to higher ed community college communicators. What an honor to interact with these real life super heroes! ...

Thanks to NCMPR for inviting me to present the BRAVE marketing keynote to higher ed community college communicators. What an honor to interact with these real life super heroes!

Here's the keynote description from the conference program:

"If it seems like every day a new
world dawns in social media,
it does. At times as dramatic
as a superhero movie, keeping
up with social media can be
overwhelming. Discover how
BRAVE marketing can change
your fate in this keynote that
focuses on using the world’s
tiniest and mightiest social
media channel – Twitter. Even
if you don’t use Twitter yet,
you’ll learn how to effortlessly
tap into its superpowers to
transform a tiny budget and
a compact communications
channel into a super tool
that BRAVE marketers use
to change the world every
day. Geared for all levels of
social media marketers, this
session will help you activate
a simplified, yet advanced,
Twitter action plan that will
save your sanity, rock your
community’s world and
deliver POWerful results.
To ask questions before the
presentation, or suggest
superhero Twitter stories, use
hashtag #supercc on Twitter."

Barbara Rozgonyi
Publisher http://wiredprworks.com
Top 50 Marketing & PR Blog
Social Media Marketing PR Expert
Founder, Social Media Club Chicago
barbara @corywestmedia [dot] com
630.207.7530 voice/text

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  • Brave marketing
  • MeridaHigher ed
  • Prize
  • Post to twitter
  • Post to facebook and twitter
  • Can you post to twitter?
  • Disruptive, time consuming, grabby, cons – pros Branding, voice, actions, publishing forum
  • Brave story
  • Twitter is people – rdj?
  • Insert sample, go over profile, background, followersUser nameDesign – information to includePhoto, header, location, website, bio 160 with keywords or hashtag, connect to FB- noMobile – alertsEmail notificationsYour twitter archiveAppsBackupifyWidget for site
  • Publishing calendar for news, eventsRoutes, integrated with communications, where do tweets go? LinkedIn signal, from blogsChannels: media, students, classesListsSearchTools ???
  • More than one author – you + students,ectCurate – share with others, paper.li, scoop.itCreate – images instagram or twitter, video on VineCongregate – chatsHow to craft a tweet and automateHootsuite, buffer
  • Community ManagerReplyReach outCustomer service – 33% of top brands now have a dedicated twitter customer service channelSuper Heroes – studentsConnect with schools ,brands, businesses
  • Entertain, educate, engergize = engagementSMC showcasestorywelling