Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is               ...
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LinkedIn Company and Profile Tips

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LinkedIn Company and Profile Tips

  1. 1. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
LinkedIn Excerpt from “Success Secrets of theSocial Media Marketing Superstars” published byEntrepreneur Press with Contributions from World-Class Social Media ExpertsThanks so much for requesting this ebook. While thisis only one chapter, I recommend you purchase thebook and read it in its entirety. You’ll get all kinds ofgreat information from leading experts who can showyou how to promote you, your brand and your Dan Janal, Mitch Meyerson and Barbara Rozgonyi atbusiness in real life and on social networks. Please BlogWorld New Media Expo in October 2010.feel free to contact me if you have questions aboutsocial media, content marketing, digital publicrelations, LinkedIn, Facebook or twitter. You mayreach me directly on any of these networks and you’llfind my contact information on the last page of thisebook. Keep me posted on your progress!!!!Barbara
  2. 2. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
 Keith Ferrazi & Tahl Raz: Relationship Strategy Chris Brogan: Building CommunitiesBrian Clark: Psychology of Social Media Joel Comm: Success QualitiesMitch Meyerson: Online Marketing Craig Valentine: Communicate with ImpactAnn Handley: Creating Content Starr Hall: Building ProfitsGary Vaynerchuk: Building Mega-Followings Dan Janal: PR StrategiesAndy Wibbles: Personality Michael Stelzner: Go ViralDenise Wakeman: Business Blogs Dave Evans: One Hour a DayJulie Perry: YouTube Chris Garrett: Social BookmarkingPaul Colligan: Podcasting Kim Dushinski: Mobile MarketingMari Smith: Facebook Shama Kabani: Online VideoDeborah Cole Micek: Twitter Barbara Rozgonyi: LinkedIn
  3. 3. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
Barbara Rozgonyi, Imagemaker Bio Illinois, DePaul University s Kellstadt Marketing Barbara Rozgonyi is a speaker, Group, Chicago White Sox and many Chambers of author and leader of CoryWest Commerce and associations. A recognized social Media, LLC, a Midwest-based media, marketing and PR expert, Barbara’s media strategic marketing mentions include inc.com, SOHO magazine, consultancy founded in 1990. ChicagonistaLIVE!, NFIB.com, lowesforpros.com, As publisher of lawmarketing.com, Mashable, Germany’s FAZ and www.wiredPRworks.com, listed NBC5. An author with over 850 blog posts to her on Alltop and in AdAge’s Power credit, Barbara contributed the LinkedIn chapter to150, Barbara reports on ways to grow business, build “Success Secrets of the Social Media Marketingbrands, and connect communities. The founder of Superstars,” published by Entrepreneur Press in 2010.Chicago ’s Social Media Club chapter, Barbara is a Named one of the top 30 PR twitter experts to followfrequent keynote speaker, an accomplished corporate by ereleases.com, Barbara’s digital brand istrainer, and an experienced educator who’s @wiredprworks, which also the name of Barbara’sdeveloped programs for colleges, associations, iPhone app. The mother of three, Barbara and hercorporations and online communities like College of husband, a 78-time marathon runner, make theirDuPage , Office Depot’s Web Café and the home in Chicago’s suburbs.International Social Media Association. Speakingengagements include SOBCon, UnGeeked Elite, PRSAChicago suburban, Ragan Communications SocialMedia Bootcamp, National Speakers Association
  4. 4. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530. 
 How to Leverage a LinkedIn Network into Dynamic 12 Steps to Transform a LinkedIn Profile Into an Business Connections By Barbara Rozgonyi Always-on Networking Hub A digital communications strategist, Barbara Rozgonyi At 50 million worldwide users in late 2009 [up tp over wires branding, marketing, social media and public 75 million in August 2010 – latest stats at relations together to build businesses, engage http://press.linkedin.com/about], LinkedIn is the customers and connect communities. Founder of place to search for, connect to and develop business CoryWest Media, LLC and Social Media Club’s Chicago online. To transform your LinkedIn profile into an chapter, Barbara shares her enthusiasm and expertise always-on global networking hub, follow these 12 online at www.wiredPRworks.com. steps. In this chapter you will learn: A complete LinkedIn profile is your connection to a world of opportunities. Optimize your profile with• 12 steps to transform a LinkedIn profile into an keywords. Always-On Networking Hub• Why your company or organization needs its own 1. Use Keywords to Help People Find You LinkedIn profile Keywords are the search terms people use to find• Where to find connections: 20 places online and in information online. The keywords people use to find real life you and your business might point to your profession,• How to increase influence on LinkedIn and beyond service, location, area of expertise or even the• What LinkedIn groups can do for you and your problems you solve. Optimize your LinkedIn profile business
  5. 5. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
with keywords in your headline, summary, expertise 5. Cover Every Position for Maximum Exposureand your job title and descriptions. Expand your connection potential by listing all2. Upload a Flattering Profile Photo that Matches relevant former companies and positions. Break upYour Image your current experience into categories like speaker, consultant and author to broaden your skill set. Then,Worth at least 1,000 (maybe 100,000) words), a people can recommend you for each individualLinkedIn profile picture conveys your business image position.to the world. Are you casual, relaxed, authoritative,intellectual? 6. Route Traffic to Three Destinations3. Write a Catchy Headline that Grabs Attention In addition to a place for your twitter ID, LinkedIn lets you list three websites. Consider including yourYour headline describes who you are and what you do. company website, a link to your Facebook page andThis isn’t necessarily the title on your business card. another to a landing page that collects databaseSort of a personal tagline, your headline stands out information. Use the URL or, better yet, a phrase thatwhen people see your profile. describes the site.4. Summarize Your Talents into Sound Bites 7. Hail Alma Mater to Connect with Other AlumniThe summary section is the place to make your Listing schools you attended pulls in connections frompersonal brand statement. Given that attention is students and alumni. Even with decades of distance inshrinking down into text-message and tweet-size graduation years, a common alma mater opens thesound bites, it’s important to be concise, informativeand engaging. Use bullets to make your main points.
  6. 6. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
door to a shared experience in LinkedIn alumni LinkedIn’s event center lets you create, RSVP andgroups. comment on events. Event creators can invite contacts, edit details, see who’s interested and8. Spice It Up with Specialties and Interests monitor comments. Events show up on search enginesLike a dash of spice to adds flavor, your specialties inside and outside of LinkedIn.and interests lists spark up your profile with keywords 12. Upgrade Your Account and Get More Featuresand tangents that set off your personality. A basic, free personal LinkedIn account gets you9. Make it 100% complete started. Investing in an upgraded personal or businessComplete profiles rank higher in searches and let you account improves functionality, reach, access andmake the most of LinkedIn’s profile opportunities. Is customer service. To see the options, check youryours 100% complete? If not, see what you need to do account settings.to fill in the gaps. While you may be familiar with personal profiles, you10. Add Applications for Personalization and may not be aware of the depth of informationPromotion LinkedIn shares on company pages. Like a personalApplications update and round out your profile with profile, there is no charge to create a companypresentations, blog posts, free articles, travel plans, profile on LinkedIn.book reviews and events. You can also useapplications to collaborate and share files.11. Promote Events and Invite Guests
  7. 7. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
Why Your Company or Organization Needs its Own How to Make Connections to Exponentially ExpandLinkedIn Profile Your NetworkReasons to add your company or organization include: Send invitations [active] or accept invitationsbeing indexed in LinkedIn’s search engine, monitoring [passive]: the two ways to get connected.how the company or organization shows up, getting Many people set up their profile, invite the peoplelisted in the service provider directory [when a they know and then wait to receive invitations. But,customer makes a recommendation], owning the why wait? Every new person you add to your networkprofile, and managing updates. increases your connections exponentially. So, getSetting up a company profile is as simple as going.completing a form. After your site is live, LinkedIn LinkedIn connections come in three degrees:populates the dynamic information continually and • First degree: trusted friends and colleagues, directautomatically. Company profiles display a summary, connectionemployee information, related companies, key • Two degrees away: friends of friends, each connectedstatistics, jobs, news, and stock information. to one of your connectionsEmployee information includes current, former, new • Three degrees away: connect through one of yourhires and recent promotions and changes. Every friends and one of theirscompany, even a solo entrepreneurship, can benefitfrom using the information LinkedIn posts on theircompany profile. One way is finding other companiesand people to connect with.
  8. 8. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530. 
 Finding people to invite 9. Friends and family 10. People you may know as suggested by LinkedIn Start by importing your email address book and 11. Networking contacts sending invitations only to people you know. If enough 12. Conference speakers and attendees people click on “I don’t this person,” your ability to 13. New prospects add connections may be limited. 14. People found using LinkedIn’s search toolbar To shape your network’s regional and industry access, 15. Key people on company sites check your network statistics in the contacts section. 16. Professional or trade association colleagues Search for new people to connect within the areas 17. Bloggers you like where you’d like to grow, and invite them to join your 18. Real life contacts professional network. 19. Chamber of Commerce associates 20 Ways to Get Connected by Sending Invitations to 20. LIONs [LinkedIn Open Networkers] who agree to1. Contacts in your email address book accept invitations2. Colleagues – former and current3. Classmates – former and current4. Group members5. Business contacts6. Twitter followers7. Facebook friends8. Email recipients, include LinkedIn in the signature
  9. 9. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
Sending Invitations be as important. After you accept the invitation, send a thank you message with an introduction to how youThe number of invitations you can send at one time is help people and companies like theirs.based on your account level. You may want toupgrade your account, even temporarily, so that you Organizing Contactscan send more requests for introductions while you’re LinkedIn organizes your contacts in categories suchbuilding out your network. as: tags group members, partners, colleagues,To send an invitation from a profile, click on add this classmates, companies, locations, industries andperson to my network. LinkedIn will ask you how you recent activity. Because you can export your contactknow this person. You can send a standard greeting, list and sync it with your database, every connectionbut adding a personal touch only takes an extra is another person you can reach via email.minute or two and improves chances of your As you grow your network by searching for newinvitation being accepted. contacts, sending personalized invitations, managingTip: Install LinkedIn’s toolbar into your browser to your existing and contacts and building onsearch for people, companies and groups. relationships, you will experience the power of truly being connected to an always-on business network.Accepting an Invitation How to Increase Your Influence on LinkedIn andYou can and should review every connection request. BeyondBefore you accept the invitation, be sure you wantthe contact in your network. If your goal is to have Making connections with influential people is one wayhigh quantity, not high quality, then screening won’t to get closer to becoming an authority within your
  10. 10. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
network. But, it’s not all about who you know. It’s advertising and promotion, business development,about who knows you – for what you want to be graphic design, mobile marketing, public relations,known for. sales and search marketing.To increase your influence on LinkedIn and beyond Before you compose your answer, do someparticipate in the community by answering questions background research. Look at profiles, search online,with authority, asking compelling questions and get visit sites and check out the specific situationrecommended by recommending others. referenced in the question.Be the one with the answers people are searching for Now, you can personalize your response. Address the person by name and make a connection to theirAnswering questions on LinkedIn is a proven strategy question. Reference your research. Link out tofor positioning you or your business as the go-to informative sites, not necessarily your own.resource in your niche. If you like to be helpful, thisstrategy will be a natural fit for you. If you’ve helped someone else with this kind of issue, describe how you solved the problem.LinkedIn’s answer section hosts a dashboard thatdisplays questions from your network, categories to Before submitting your answer, read other answers sochoose from and people with best answers. Start by that you can comment on them and add value to theselecting a few question categories that match your conversation. If you’ve covered this situation on yourareas of expertise. Each main category has sub- blog, link to the post. Add contact information to yourcategories. For example, within the marketing and signature.sales category, you can answer questions about
  11. 11. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
Answering questions that relate to your area of Get recommended by recommending othersexpertise can raise your visibility, influence and Being recommended adds to your credibility. Whenauthority. your recommend others your review shows up on theirAsk compelling questions profile with a link back to yours. You get traffic and exposure, but more importantly a closer connection.Don’t have all the answers? Then, be the one whoasks compelling questions. Although there’s no official To keep track of your recommendation activities,scoring in this category, better questions tend to get you’ll find a recommendations dashboard in yourmore responses. If you have a question, chances are profile section. Here, you may manage, request andother people are looking for the same answer. And, send recommendations.you get to be the one that awards best and good Writing recommendations for others, without beinganswer rankings. asked first, positions you as a giving and thoughtfulAsking questions helps you create content for an person. How do you write a recommendation? Afterarticle or a blog post. Within a day or two, you’ll have you describe your connection, focus on one key pointplenty of people to quote and fresh stories to tell. and keep it short.And, you’ll drive traffic to your site by mentioning the Think of recommendations as testimonials orpeople [and their sites] who answered your question. endorsements. If you get a recommendation request from someone you don’t know well, be honest and tell them that you’d like to know them better before you recommend them.
  12. 12. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
The best time to request a recommendation is when Special interest groups abound on LinkedIn. Somesomeone compliments your work or a customer thanks groups are private. Some groups automatically acceptyou for a job well done. Ask if they will write a new members. Others require approval by a grouprecommendation and then follow up with a request administrator before you can join. Use LinkedIn’sthat includes a reference to their comments. search function to find groups. You can also check out groups on other profiles. Ask your contacts how theyTo extend a recommendation’s reach beyond like the group. Or, join the group and check it out.LinkedIn, give approval to use yours in all of the You can leave at any time.person’s or company’s marketing materials. You cando the same with the recommendations you receive. When you join a group, you set your contact and privacy preferences, including the option to show theWhat LinkedIn Groups Can Do For You and Your group’s logo on your profile page. After you receiveBusiness notification of acceptance, visit the group’s site.Sort of like super-powered connecting, LinkedIn Now, you’re ready to start participating.groups give you a place to interact and form a closer Every action you take adds to the reach, shape andrelationship with a crowd of people. LinkedIn lets you power of your LinkedIn network. Joining one groupjoin a maximum of 50 groups. If every group has an can puts you in contact with hundreds or thousandsaverage 1,000 members, that’s 50,000 people you can of people.interact with every day, if you choose to.Connect with a Crowd
  13. 13. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
Participate by Commenting and Sharing life. Although you can create up to 10 groups, to be successful each will require some attention.Each group has its own distinct personality. Listen inand get to know who’s who by browsing recent Group categories choices include alumni, corporate,discussions, announcements and news. When you conference, networking, non-profit, professional andintroduce yourself to the group, tell them what you other. To create group, you will enter a summary,bring in terms of information, connections and talent. group description and website as well as set open or approved access, choose a language and location. YouThen, make a personal connection with the leader to also have the option of uploading a logo that willlet them know who you are and how you can help out. display as a profile badge throughout the LinkedInFor example, if you’d like to start and lead a system.subgroup within the main group, let the leader knowyou’re interested in moderating the discussion. After you set up your group, invite up to 50 connections at a time to become group members.Be active by checking in frequently, commenting on Once a week, you can email the group with andiscussions, sharing interesting links and asking announcement and you can post news or a discussionquestions. topic anytime. LinkedIn manages distribution viaCreate Your Own Groups to Connect People and email. You can import email and contact informationInformation into your database, but ask permission beforeAs the leader, you manage members, facilitate subscribing contacts to an email newsletter.discussions and represent the group online and in real To keep discussions going and to vary viewpoints, appoint a few group ambassadors. The group will be
  14. 14. Written by Barbara Rozgonyi for “Success Secrets of the Social Media Marketing Superstars,” this content is copyright 2010 protected and may not be reprinted or reused without written permission. For more information or to interview Ms. Rozgonyi, email corywestmedia@gmail. com or call 630.207.7530.
most successful as a gathering place for connectionsand information.Every action you take adds to the shape and power ofyour LinkedIn network. Your LinkedIn profile connectsyou to a global community with millions of people andrepresents the virtual marketplace of the businessworld. Leverage your LinkedIn network into a dynamicbusiness center by optimizing your profile, activelyseeking connections, advancing your influence andparticipating in groups.Blog http://wiredprworks.comLinkedIn http://linkedin.com/in/barbararozgonyiTwitter http://twitter.com/wiredprworksFacebook http://facebook.com/rozgonyiFlickr http://thesociallens.comSpeaker Credentialshttp://budurl.com/socialmediaprspeaker


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