LinkedIn 101: Connecting to Grow Your Business

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Maybe you have a LinkedIn profile. But . . . how connected are you? Developed and presented for women entrepreneurs, LinkedIn 101 covers the benefits - and the drawbacks - of networking online. Created by Barbara Rozgonyi, publisher of www.wiredPRworks.com and founder of www.CoryWestMedia.com. One in a series of presentations on branding, marketing, public relations and social media, this program motivates action as it guides participants to develop strategies. To book this presentation for your group, call 630.207.7530.

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LinkedIn 101: Connecting to Grow Your Business

  1. 1. LinkedIn 101 By Barbara Rozgonyi @wiredprworks on twitter.com www.wiredPRworks.com
  2. 2. Presentation Outline <ul><li>What is social networking? </li></ul><ul><li>Benefits of building your community </li></ul><ul><li>Dodging the potholes </li></ul><ul><li>LinkedIn 101 </li></ul><ul><li>Action checklist </li></ul>
  3. 3. Offline vs Online Social Networking <ul><li>Ancient </li></ul><ul><li>Format: story </li></ul><ul><li>Searchable: no </li></ul><ul><li>Reach: word of mouth </li></ul><ul><li>Lifespan: relationship </li></ul><ul><li>2003 LI, 2005 FB, 2006 twitter </li></ul><ul><li>Format: multimedia </li></ul><ul><li>Searchable: yes </li></ul><ul><li>Reach: network </li></ul><ul><li>Lifespan: infinite bounce </li></ul>
  4. 4. What is social networking? <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Organizations </li></ul><ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Chicago Social Media Club </li></ul>
  5. 5. LinkedIn Stats <ul><li>28% execs, $104,000 average annual income </li></ul><ul><li>30% consultants, $93,000 average annual income </li></ul><ul><li>Source: Anderson Analytics </li></ul>
  6. 7. Dodging the Potholes <ul><li>Privacy </li></ul><ul><li>Time Management </li></ul><ul><li>Invitations </li></ul><ul><li>Strategy </li></ul><ul><li>Etiquette </li></ul>
  7. 8. Business Benefits <ul><li>Builds credibility </li></ul><ul><li>Add to web presence </li></ul><ul><li>Enables community marketing </li></ul><ul><li>Enhances search engine optimization </li></ul><ul><li>Differentiates by audience </li></ul><ul><li>Positions as s ubject matter expert </li></ul><ul><li>Requires little or no financial investment </li></ul><ul><li>Opens two-way communications </li></ul><ul><li>Launches a publishing platform </li></ul><ul><li>Gives media a reference site </li></ul><ul><li>Expands personal connections </li></ul><ul><li>Allows for strategic networking </li></ul>
  8. 9. Personal Benefits <ul><li>Get to know who you are </li></ul><ul><li>Reach out to others </li></ul><ul><li>Expand your circles </li></ul>
  9. 10. Creating or Updating Your LinkedIn Profile <ul><li>Step One: Update or Design a Profile </li></ul><ul><li>Name </li></ul><ul><li>Image </li></ul><ul><li>Tagline </li></ul><ul><li>Links </li></ul><ul><li>Keywords </li></ul><ul><li>Companies </li></ul><ul><li>Unique URL </li></ul><ul><li>Recommendations </li></ul>
  10. 11. Step Two: Make Connections <ul><li>Personal </li></ul><ul><li>Professional </li></ul><ul><li>Social </li></ul>
  11. 12. Step Three: Join Groups <ul><li>Local </li></ul><ul><li>Occupation </li></ul><ul><li>Business </li></ul>
  12. 13. Step Four: Answer [or Ask] Questions <ul><li>Topics </li></ul><ul><li>Best Answers </li></ul>
  13. 14. Step Five: Check In <ul><li>Updates </li></ul><ul><li>Connections </li></ul>
  14. 15. Action Steps <ul><li>Join an accountability group. </li></ul><ul><li>Set aside one hour to set up a beginning profile. </li></ul><ul><li>Agree to check in with your group in one week to compare progress and ask for feedback. </li></ul><ul><li>Post your profile in two weeks – give yourself a bonus if it’s up in a week or less. </li></ul><ul><li>Invite your accountability group to join your LinkedIn network. </li></ul>
  15. 16. Let’s Connect! <ul><li>www.linkedin.com/in/barbararozgonyi </li></ul><ul><li>Need a keynote speaker or a workshop leader for an upcoming event? Check Barbara’s schedule: 630.207.7530 </li></ul><ul><li>Last minute requests okay. </li></ul><ul><li>Topics: change, leadership, communications, social media </li></ul>

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