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Presented at MPI - CAC TechCon for meeting and event planners by Barbara Rozgonyi.
Barbara AT CoryWestMedia DOT com
Unlocking the Secrets of LinkedIn Workshop
Build Your Business: Engaging People and Opportunities
Speaker: Barbara Rozgonyi
You can grow your business by integrating LinkedIn into sales, customer service, marketing or PR efforts for immediate and long-term impact throughout your company and its community LinkedIn supports a variety of business strategies including recruiting new employees, generating leads, qualifying prospects, researching your industry – and the competition, locating professional services, managing contacts, and extending marketing and PR communications online.
In this workshop, you’ll learn how to:
Determine which LinkedIn groups to join and how they can grow your business.
Implement Rozgonyi’s W-I-R-E-D strategy [Words, Intentions, Routes, Experiences, Design] to optimize communications.
Master publishing techniques from the pros to boost your visibility and enrich your relationships.
Take shortcuts to connect with influencers and followers for market research and lead generation.
Avoid the biggest challenges and pitfalls when creating your company page.