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Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
Iaap Social Sites To Build Membership Barbara Rozgonyi
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Iaap Social Sites To Build Membership Barbara Rozgonyi

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Presentation to IAAP's Illinois chapter.

Presentation to IAAP's Illinois chapter.

Published in: Business, Technology
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  • 1. Using Social Networking Sites to Recruit and Retain Members By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text
  • 2. Our Agenda <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Communities </li></ul><ul><li>Getting Started </li></ul>
  • 3. Social Networking Survey
  • 4. Chapter Benefits <ul><li>Search </li></ul><ul><li>Community </li></ul><ul><li>Connections </li></ul>
  • 5.  
  • 6. <ul><li>Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014 </li></ul><ul><li>Source: Forrester </li></ul>
  • 7.  
  • 8. Your Biggest Takeaway <ul><li>Position your chapter as the organization people want to join. </li></ul>
  • 9.  
  • 10. Presentation Online <ul><li>www.slideshare.net/wiredprworks </li></ul>
  • 11.  
  • 12. Social Networking Tools <ul><li>Personality </li></ul><ul><li>Community </li></ul><ul><li>Value </li></ul><ul><li>Search Engine Optimization </li></ul>
  • 13. Social Media Hazards <ul><li>Privacy </li></ul><ul><li>Time Management </li></ul><ul><li>Strategy </li></ul>
  • 14.  
  • 15. Social Networking Rules <ul><li>Be nice </li></ul><ul><li>Make connections </li></ul><ul><li>Don’t Sell </li></ul><ul><li>Be Responsive </li></ul><ul><li>SHARE </li></ul>
  • 16.  
  • 17. Best Social Networking <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Slideshare </li></ul><ul><li>Flickr </li></ul>
  • 18.  
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  • 25. LinkedIn <ul><li>U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008 </li></ul><ul><li>Profile </li></ul><ul><li>Summary </li></ul><ul><li>Groups </li></ul><ul><li>Questions and Answers </li></ul>
  • 26.  
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  • 28.  
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  • 30. Facebook <ul><li>Friends </li></ul><ul><li>Social </li></ul><ul><li>Community </li></ul><ul><li>Events </li></ul><ul><li>36.03 percent of all U.S. social network traffic 02/09 </li></ul><ul><li>5 M newbies weekly </li></ul><ul><li>3 B minutes daily </li></ul>
  • 31.  
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  • 33.  
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  • 35.  
  • 36. Twitter <ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>Search </li></ul><ul><li>Up 131% </li></ul><ul><li>9.3 Mil US </li></ul><ul><li>Visitors March 2009 </li></ul>
  • 37. ComScore March 2009
  • 38.  
  • 39.  
  • 40. Flickr <ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Groups </li></ul>
  • 41.  
  • 42.  
  • 43. Slideshare.net <ul><li>Slides </li></ul><ul><li>Audio </li></ul><ul><li>Social Bookmarks </li></ul>
  • 44.  
  • 45. Video <ul><li>Viddler or Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Ustream </li></ul>
  • 46. Blogs – Publishing Online <ul><li>Create </li></ul><ul><li>Comment </li></ul><ul><li>Search </li></ul>
  • 47.  
  • 48.  
  • 49. Matt, creator of WordPress and Erin Games
  • 50. Communities <ul><li>Consulting Sites </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club Chicago </li></ul><ul><li>Membership Sites </li></ul>
  • 51. Review <ul><li>Tools </li></ul><ul><li>Hazards </li></ul><ul><li>Rules </li></ul><ul><li>Sites </li></ul><ul><li>Communities </li></ul><ul><li>Getting Started </li></ul>
  • 52. Google Results
  • 53.  
  • 54. Your Biggest Takeaway Position yourself as the community leader with the answers people are looking for.
  • 55.  
  • 56.  
  • 57. Questions <ul><li>What’s your biggest question about how you can use social networking to help you grow your consulting business? </li></ul><ul><li>To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop. </li></ul>

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