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Iaap Social Sites To Build Membership Barbara Rozgonyi

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Presentation to IAAP's Illinois chapter.

Presentation to IAAP's Illinois chapter.

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  • 1. Using Social Networking Sites to Recruit and Retain Members By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text
  • 2. Our Agenda
    • Tools
    • Hazards
    • Rules
    • Sites
    • Communities
    • Getting Started
  • 3. Social Networking Survey
  • 4. Chapter Benefits
    • Search
    • Community
    • Connections
  • 5.  
  • 6.
    • Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014
    • Source: Forrester
  • 7.  
  • 8. Your Biggest Takeaway
    • Position your chapter as the organization people want to join.
  • 9.  
  • 10. Presentation Online
    • www.slideshare.net/wiredprworks
  • 11.  
  • 12. Social Networking Tools
    • Personality
    • Community
    • Value
    • Search Engine Optimization
  • 13. Social Media Hazards
    • Privacy
    • Time Management
    • Strategy
  • 14.  
  • 15. Social Networking Rules
    • Be nice
    • Make connections
    • Don’t Sell
    • Be Responsive
    • SHARE
  • 16.  
  • 17. Best Social Networking
    • LinkedIn
    • Facebook
    • Twitter
    • Slideshare
    • Flickr
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25. LinkedIn
    • U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008
    • Profile
    • Summary
    • Groups
    • Questions and Answers
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. Facebook
    • Friends
    • Social
    • Community
    • Events
    • 36.03 percent of all U.S. social network traffic 02/09
    • 5 M newbies weekly
    • 3 B minutes daily
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. Twitter
    • Follow
    • Followers
    • Search
    • Up 131%
    • 9.3 Mil US
    • Visitors March 2009
  • 37. ComScore March 2009
  • 38.  
  • 39.  
  • 40. Flickr
    • Images
    • Video
    • Groups
  • 41.  
  • 42.  
  • 43. Slideshare.net
    • Slides
    • Audio
    • Social Bookmarks
  • 44.  
  • 45. Video
    • Viddler or Vimeo
    • YouTube
    • Google
    • Ustream
  • 46. Blogs – Publishing Online
    • Create
    • Comment
    • Search
  • 47.  
  • 48.  
  • 49. Matt, creator of WordPress and Erin Games
  • 50. Communities
    • Consulting Sites
    • Forums
    • Social Media Club Chicago
    • Membership Sites
  • 51. Review
    • Tools
    • Hazards
    • Rules
    • Sites
    • Communities
    • Getting Started
  • 52. Google Results
  • 53.  
  • 54. Your Biggest Takeaway Position yourself as the community leader with the answers people are looking for.
  • 55.  
  • 56.  
  • 57. Questions
    • What’s your biggest question about how you can use social networking to help you grow your consulting business?
    • To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-day workshop.