C 2011 Barbara Rozgonyi, @wiredprworks, wiredprworks.com  Quality Branding in Higher Education Higher Learning Commission ...
wiredPRworks.com Best Practices in 3D  Digital Communication
@wiredprworks <ul><li>#3Dedu </li></ul>wiredPRworks.com
3D  <ul><li>Direct = Value  </li></ul><ul><li>Digital = Innovate  </li></ul><ul><li>Dynamic = Engage  </li></ul>wiredPRwor...
wiredPRworks.com
wiredPRworks.com
Thought Provoking <ul><li>Pay Attention! This presentation could take you in a whole new direction.  </li></ul><ul><li>Pam...
Survey . . .  <ul><li>You </li></ul><ul><li>Voltage </li></ul><ul><li>Network </li></ul>wiredPRworks.com
wiredPRworks.com Developing best practices is a process.  Digital media has changed so much and continues to change, so th...
wiredPRworks.com
W-I-R-E-D* <ul><li>Words </li></ul><ul><li>Intentions </li></ul><ul><li>Routes </li></ul><ul><li>Experiences </li></ul><ul...
Outcome <ul><li>Learner </li></ul><ul><li>Leader </li></ul><ul><li>Connector </li></ul>wiredPRworks.com
wiredPRworks.com
Timeline <ul><li>Yesterday </li></ul><ul><li>Today </li></ul><ul><li>Tomorrow  </li></ul>wiredPRworks.com
wiredPRworks.com C2011 Barbara Rozgonyi
Words <ul><li>Keywords </li></ul><ul><li>Content </li></ul><ul><li>Community </li></ul>wiredPRworks.com
wiredPRworks.com
wiredPRworks.com C 2010 Barbara Rozgonyi
wiredPRworks.com
intentions wiredPRworks.com
intentions <ul><li>Why? </li></ul><ul><li>Who </li></ul><ul><li>What </li></ul><ul><li>When </li></ul><ul><li>Where  </li>...
Align wiredPRworks.com
Social-izing  Intentionally <ul><li>Branding </li></ul><ul><li>Admissions </li></ul><ul><li>Internal communications </li><...
wiredPRworks.com C 2010 Barbara Rozgonyi
wiredPRworks.com
routes <ul><li>Integrated </li></ul><ul><li>Social </li></ul><ul><li>Responsibility </li></ul>wiredPRworks.com
wiredPRworks.com
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wiredPRworks.com C 2010 Barbara Rozgonyi
PSA wiredPRworks.com
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wiredPRworks.com 510,271,447 views
wiredPRworks.com
wiredPRworks.com
wiredPRworks.com
wiredPRworks.com
wiredPRworks.com
experiences <ul><li>Yours </li></ul><ul><li>Mine </li></ul><ul><li>Ours </li></ul>wiredPRworks.com
wiredPRworks.com C 2010 Barbara Rozgonyi
wiredPRworks.com c 2011 Barbara Rozgonyi
wiredPRworks.com c 2011 Barbara Rozgonyi
wiredPRworks.com c 2011 Barbara Rozgonyi
wiredPRworks.com c 2011 Barbara Rozgonyi
wiredPRworks.com
wiredPRworks.com c 2011 Barbara Rozgonyi
wiredPRworks.com c 2011 Barbara Rozgonyi
wiredPRworks.com c 2011 Barbara Rozgonyi
wiredPRworks.com c 2011 Barbara Rozgonyi
Design <ul><li>Purpose </li></ul><ul><li>People </li></ul><ul><li>Position </li></ul><ul><li>Platforms </li></ul><ul><li>P...
Social Media Design <ul><li>Words </li></ul><ul><li>Intention </li></ul><ul><li>Routes </li></ul><ul><li>Experiences </li>...
wiredPRworks.com C 2010 Barbara Rozgonyi
3D  <ul><li>Direct = Value = Voice </li></ul><ul><li>Digital = Innovate = Inspire </li></ul><ul><li>Dynamic = Engage = Edu...
Thank You!!!! <ul><li>[email_address] </li></ul><ul><li>630.207.7530 voice/text </li></ul><ul><li>@wiredprworks on twitter...
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Social Media Best Practices in Higher Education by Barbara Rozgonyi

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Presented at the April 7, 2011 AQIP Colloquium in Chicago. Explore what it takes to become the higher education destination your stakeholders and community look up to (OR admire? respect? adore? esteem? search for?) in a increasingly competitive and dynamic environment. Learn how to align your commitment to quality and continuous improvement, your leadership, and your branding with a simplified and integrated system using web search, social media, content marketing, and public relations. For more information, contact Barbara Rozgonyi at 630.207.7530 or connect @corywestmedia.com.

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  1. 1. C 2011 Barbara Rozgonyi, @wiredprworks, wiredprworks.com Quality Branding in Higher Education Higher Learning Commission Presented at AQIP Colloquium on April 8, 2011 c2010 Barbara Rozgonyi
  2. 2. wiredPRworks.com Best Practices in 3D Digital Communication
  3. 3. @wiredprworks <ul><li>#3Dedu </li></ul>wiredPRworks.com
  4. 4. 3D <ul><li>Direct = Value </li></ul><ul><li>Digital = Innovate </li></ul><ul><li>Dynamic = Engage </li></ul>wiredPRworks.com
  5. 5. wiredPRworks.com
  6. 6. wiredPRworks.com
  7. 7. Thought Provoking <ul><li>Pay Attention! This presentation could take you in a whole new direction. </li></ul><ul><li>Pam Stella, Director of Community Relations, Illinois Institute of Technology School of Applied Technology </li></ul>wiredPRworks.com
  8. 8. Survey . . . <ul><li>You </li></ul><ul><li>Voltage </li></ul><ul><li>Network </li></ul>wiredPRworks.com
  9. 9. wiredPRworks.com Developing best practices is a process. Digital media has changed so much and continues to change, so this has to be an ongoing conversation. Yet some principals like being transparent, attributing information, and taking responsibility tend to stand up over time. Don Heider, Dean, School of Communications Loyola University Chicago
  10. 10. wiredPRworks.com
  11. 11. W-I-R-E-D* <ul><li>Words </li></ul><ul><li>Intentions </li></ul><ul><li>Routes </li></ul><ul><li>Experiences </li></ul><ul><li>Design </li></ul>wiredPRworks.com
  12. 12. Outcome <ul><li>Learner </li></ul><ul><li>Leader </li></ul><ul><li>Connector </li></ul>wiredPRworks.com
  13. 13. wiredPRworks.com
  14. 14. Timeline <ul><li>Yesterday </li></ul><ul><li>Today </li></ul><ul><li>Tomorrow </li></ul>wiredPRworks.com
  15. 15. wiredPRworks.com C2011 Barbara Rozgonyi
  16. 16. Words <ul><li>Keywords </li></ul><ul><li>Content </li></ul><ul><li>Community </li></ul>wiredPRworks.com
  17. 17. wiredPRworks.com
  18. 18. wiredPRworks.com C 2010 Barbara Rozgonyi
  19. 19. wiredPRworks.com
  20. 20. intentions wiredPRworks.com
  21. 21. intentions <ul><li>Why? </li></ul><ul><li>Who </li></ul><ul><li>What </li></ul><ul><li>When </li></ul><ul><li>Where </li></ul>wiredPRworks.com
  22. 22. Align wiredPRworks.com
  23. 23. Social-izing Intentionally <ul><li>Branding </li></ul><ul><li>Admissions </li></ul><ul><li>Internal communications </li></ul><ul><li>Public relations </li></ul><ul><li>Marketing </li></ul><ul><li>Fundraising </li></ul><ul><li>Teaching </li></ul><ul><li>Student and Community Service </li></ul>wiredPRworks.com
  24. 24. wiredPRworks.com C 2010 Barbara Rozgonyi
  25. 25. wiredPRworks.com
  26. 26. routes <ul><li>Integrated </li></ul><ul><li>Social </li></ul><ul><li>Responsibility </li></ul>wiredPRworks.com
  27. 27. wiredPRworks.com
  28. 28. wiredPRworks.com
  29. 29. wiredPRworks.com C 2010 Barbara Rozgonyi
  30. 30. PSA wiredPRworks.com
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  54. 54. wiredPRworks.com
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  56. 56. wiredPRworks.com
  57. 57. wiredPRworks.com
  58. 58. wiredPRworks.com 510,271,447 views
  59. 59. wiredPRworks.com
  60. 60. wiredPRworks.com
  61. 61. wiredPRworks.com
  62. 62. wiredPRworks.com
  63. 63. wiredPRworks.com
  64. 64. experiences <ul><li>Yours </li></ul><ul><li>Mine </li></ul><ul><li>Ours </li></ul>wiredPRworks.com
  65. 65. wiredPRworks.com C 2010 Barbara Rozgonyi
  66. 66. wiredPRworks.com c 2011 Barbara Rozgonyi
  67. 67. wiredPRworks.com c 2011 Barbara Rozgonyi
  68. 68. wiredPRworks.com c 2011 Barbara Rozgonyi
  69. 69. wiredPRworks.com c 2011 Barbara Rozgonyi
  70. 70. wiredPRworks.com
  71. 71. wiredPRworks.com c 2011 Barbara Rozgonyi
  72. 72. wiredPRworks.com c 2011 Barbara Rozgonyi
  73. 73. wiredPRworks.com c 2011 Barbara Rozgonyi
  74. 74. wiredPRworks.com c 2011 Barbara Rozgonyi
  75. 75. Design <ul><li>Purpose </li></ul><ul><li>People </li></ul><ul><li>Position </li></ul><ul><li>Platforms </li></ul><ul><li>Progress </li></ul>wiredPRworks.com
  76. 76. Social Media Design <ul><li>Words </li></ul><ul><li>Intention </li></ul><ul><li>Routes </li></ul><ul><li>Experiences </li></ul><ul><li>Design </li></ul>wiredPRworks.com
  77. 77. wiredPRworks.com C 2010 Barbara Rozgonyi
  78. 78. 3D <ul><li>Direct = Value = Voice </li></ul><ul><li>Digital = Innovate = Inspire </li></ul><ul><li>Dynamic = Engage = Education </li></ul>wiredPRworks.com
  79. 79. Thank You!!!! <ul><li>[email_address] </li></ul><ul><li>630.207.7530 voice/text </li></ul><ul><li>@wiredprworks on twitter.com </li></ul>wiredPRworks.com

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