Presented at the April 7, 2011 AQIP Colloquium in Chicago. Explore what it takes to become the higher education destination your stakeholders and community look up to (OR admire? respect? adore? esteem? search for?) in a increasingly competitive and dynamic environment. Learn how to align your commitment to quality and continuous improvement, your leadership, and your branding with a simplified and integrated system using web search, social media, content marketing, and public relations. For more information, contact Barbara Rozgonyi at 630.207.7530 or connect @corywestmedia.com.