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Social Media Best Practices in Higher Education by Barbara Rozgonyi

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Presented at the April 7, 2011 AQIP Colloquium in Chicago. Explore what it takes to become the higher education destination your stakeholders and community look up to (OR admire? respect? adore? …

Presented at the April 7, 2011 AQIP Colloquium in Chicago. Explore what it takes to become the higher education destination your stakeholders and community look up to (OR admire? respect? adore? esteem? search for?) in a increasingly competitive and dynamic environment. Learn how to align your commitment to quality and continuous improvement, your leadership, and your branding with a simplified and integrated system using web search, social media, content marketing, and public relations. For more information, contact Barbara Rozgonyi at 630.207.7530 or connect @corywestmedia.com.

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  • 1. C 2011 Barbara Rozgonyi, @wiredprworks, wiredprworks.com Quality Branding in Higher Education Higher Learning Commission Presented at AQIP Colloquium on April 8, 2011 c2010 Barbara Rozgonyi
  • 2. wiredPRworks.com Best Practices in 3D Digital Communication
  • 3. @wiredprworks
    • #3Dedu
    wiredPRworks.com
  • 4. 3D
    • Direct = Value
    • Digital = Innovate
    • Dynamic = Engage
    wiredPRworks.com
  • 5. wiredPRworks.com
  • 6. wiredPRworks.com
  • 7. Thought Provoking
    • Pay Attention! This presentation could take you in a whole new direction.
    • Pam Stella, Director of Community Relations, Illinois Institute of Technology School of Applied Technology
    wiredPRworks.com
  • 8. Survey . . .
    • You
    • Voltage
    • Network
    wiredPRworks.com
  • 9. wiredPRworks.com Developing best practices is a process. Digital media has changed so much and continues to change, so this has to be an ongoing conversation. Yet some principals like being transparent, attributing information, and taking responsibility tend to stand up over time. Don Heider, Dean, School of Communications Loyola University Chicago
  • 10. wiredPRworks.com
  • 11. W-I-R-E-D*
    • Words
    • Intentions
    • Routes
    • Experiences
    • Design
    wiredPRworks.com
  • 12. Outcome
    • Learner
    • Leader
    • Connector
    wiredPRworks.com
  • 13. wiredPRworks.com
  • 14. Timeline
    • Yesterday
    • Today
    • Tomorrow
    wiredPRworks.com
  • 15. wiredPRworks.com C2011 Barbara Rozgonyi
  • 16. Words
    • Keywords
    • Content
    • Community
    wiredPRworks.com
  • 17. wiredPRworks.com
  • 18. wiredPRworks.com C 2010 Barbara Rozgonyi
  • 19. wiredPRworks.com
  • 20. intentions wiredPRworks.com
  • 21. intentions
    • Why?
    • Who
    • What
    • When
    • Where
    wiredPRworks.com
  • 22. Align wiredPRworks.com
  • 23. Social-izing Intentionally
    • Branding
    • Admissions
    • Internal communications
    • Public relations
    • Marketing
    • Fundraising
    • Teaching
    • Student and Community Service
    wiredPRworks.com
  • 24. wiredPRworks.com C 2010 Barbara Rozgonyi
  • 25. wiredPRworks.com
  • 26. routes
    • Integrated
    • Social
    • Responsibility
    wiredPRworks.com
  • 27. wiredPRworks.com
  • 28. wiredPRworks.com
  • 29. wiredPRworks.com C 2010 Barbara Rozgonyi
  • 30. PSA wiredPRworks.com
  • 31. wiredPRworks.com
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  • 55. wiredPRworks.com
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  • 57. wiredPRworks.com
  • 58. wiredPRworks.com 510,271,447 views
  • 59. wiredPRworks.com
  • 60. wiredPRworks.com
  • 61. wiredPRworks.com
  • 62. wiredPRworks.com
  • 63. wiredPRworks.com
  • 64. experiences
    • Yours
    • Mine
    • Ours
    wiredPRworks.com
  • 65. wiredPRworks.com C 2010 Barbara Rozgonyi
  • 66. wiredPRworks.com c 2011 Barbara Rozgonyi
  • 67. wiredPRworks.com c 2011 Barbara Rozgonyi
  • 68. wiredPRworks.com c 2011 Barbara Rozgonyi
  • 69. wiredPRworks.com c 2011 Barbara Rozgonyi
  • 70. wiredPRworks.com
  • 71. wiredPRworks.com c 2011 Barbara Rozgonyi
  • 72. wiredPRworks.com c 2011 Barbara Rozgonyi
  • 73. wiredPRworks.com c 2011 Barbara Rozgonyi
  • 74. wiredPRworks.com c 2011 Barbara Rozgonyi
  • 75. Design
    • Purpose
    • People
    • Position
    • Platforms
    • Progress
    wiredPRworks.com
  • 76. Social Media Design
    • Words
    • Intention
    • Routes
    • Experiences
    • Design
    wiredPRworks.com
  • 77. wiredPRworks.com C 2010 Barbara Rozgonyi
  • 78. 3D
    • Direct = Value = Voice
    • Digital = Innovate = Inspire
    • Dynamic = Engage = Education
    wiredPRworks.com
  • 79. Thank You!!!!
    • [email_address]
    • 630.207.7530 voice/text
    • @wiredprworks on twitter.com
    wiredPRworks.com