Digital Marketing Circa 2004 Presentation by Barbara Rozgonyi     created for the Glen Ellyn  Chamber of Commerce in 2004 ...
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
Today’s Plan  • Introduce the Series  • Enlighten and entertain  • Invite you to join us  • Finish in 25 minutescopyright ...
Three Sessions                 • Branding                 • PR                 • Digital Marketing copyright 2004 Barbara ...
Format• Instructive• Collaborative• Interactive copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
Session IBuilding Brand You                 • Establish values                 • Craft key messages                 • Defi...
Values        Role Models        • Real People        • Fictional Characters        • Animalscopyright 2004 Barbara Rozgon...
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
Thomas Jefferson   copyright 2004 Barbara Rozgonyi   wiredPRworks.com 630.207.7530
University of Illinois    copyright 2004 Barbara Rozgonyi    wiredPRworks.com 630.207.7530
Madeleine Albright   copyright 2004 Barbara Rozgonyi   wiredPRworks.com 630.207.7530
DuPage Leaders  copyright 2004 Barbara Rozgonyi  wiredPRworks.com 630.207.7530
With Joan Kohn  copyright 2004 Barbara Rozgonyi  wiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
Session IIPR: Sending Sticky Stuff          • Channeling            communications          • Getting connected          •...
Phase One: Ground-BreakingOver the next six months or so, we’ll gather momentum and sponsors! We’ll announce our plans,des...
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
Glen Ellyn Idol  copyright 2004 Barbara Rozgonyi  wiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
Session IIIPlug into Online Marketing                   • Email and video                   • Sites                   • Bl...
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
SIGN UP TODAY!!!  • Session I    Branding 9/20 or 10/1  • Session II    Public Relations 9/27 or 10/8  • Session III    Di...
copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
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Small Business Email Marketing, Digital Branding and PR Success Summit Series

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In 2004, I presented my first digital marketing presentation as a kickoff to the Success Summit Series, a trio of classes for small business owners who wanted to advance their marketing, their sales and their leadership position.

Here it is. Thanks to the Glen Ellyn Chamber of Commerce for their encouragement and enthusiasm. 2004 was an election year. The election brought blogs to the forefront of communications. To me, this was a turning point.

Looking back, it was the future view of what's to come. And, much of what I said then, I would say now. After all, I was proposing that people start blogging by creating funny cat picture blogs, which is what I did to warm up and get started.

It took me two years to start my own blog, http://wiredPRworks.com - listed on Cision's top 50 marketing and PR blogs for 2012. Today, pictures are overtaking text more and more.

Years later, newer players like twitter and Facebook and Instagram and Pinterest make ups social media. Rock solid branding and marketing communications is always in style - as is telling stories about people you care about.

That's why you'll see case studies about Glen Ellyn Idol, a talent show my company produced as part of a larger community project called Little Houses on the Prairie Path. We managed PR, video and photography production.

Enjoy this blast from the past and call me if you need a speaker who's edgy, grounded and prophetic. Thanks for viewing!

Barbara Rozgonyi 630.207.7530 http://wiredprworks.com

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Small Business Email Marketing, Digital Branding and PR Success Summit Series

  1. 1. Digital Marketing Circa 2004 Presentation by Barbara Rozgonyi created for the Glen Ellyn Chamber of Commerce in 2004 copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  2. 2. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  3. 3. Today’s Plan • Introduce the Series • Enlighten and entertain • Invite you to join us • Finish in 25 minutescopyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  4. 4. Three Sessions • Branding • PR • Digital Marketing copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  5. 5. Format• Instructive• Collaborative• Interactive copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  6. 6. Session IBuilding Brand You • Establish values • Craft key messages • Define your target copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  7. 7. Values Role Models • Real People • Fictional Characters • Animalscopyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  8. 8. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  9. 9. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  10. 10. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  11. 11. Thomas Jefferson copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  12. 12. University of Illinois copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  13. 13. Madeleine Albright copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  14. 14. DuPage Leaders copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  15. 15. With Joan Kohn copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  16. 16. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  17. 17. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  18. 18. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  19. 19. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  20. 20. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  21. 21. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  22. 22. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  23. 23. Session IIPR: Sending Sticky Stuff • Channeling communications • Getting connected • Telling the story copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  24. 24. Phase One: Ground-BreakingOver the next six months or so, we’ll gather momentum and sponsors! We’ll announce our plans,design all materials and finalize marketing initiatives. Activity/ June J August September October November December Event/ u Vehicle l y Media Project Sponsor Dates and Releases Intro Update events Local List National List??? Events Sponsor Reception Print Sponsor Postcard, Materials package/solici brochure, tation letter flyers, posters, special event invitations, raffle tickets Ads Web site Launch Add detail/ www.little page sponsors houses.org Enewsletter Gather Send 1st issue addresses copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  25. 25. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  26. 26. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  27. 27. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  28. 28. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
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  30. 30. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  31. 31. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  32. 32. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  33. 33. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  34. 34. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  35. 35. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  36. 36. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  37. 37. Glen Ellyn Idol copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  38. 38. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  39. 39. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  40. 40. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  41. 41. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  42. 42. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  43. 43. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  44. 44. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  45. 45. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  46. 46. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  47. 47. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  48. 48. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  49. 49. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  50. 50. Session IIIPlug into Online Marketing • Email and video • Sites • Blogs copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  51. 51. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  52. 52. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  53. 53. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  54. 54. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  55. 55. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  56. 56. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530
  57. 57. SIGN UP TODAY!!! • Session I Branding 9/20 or 10/1 • Session II Public Relations 9/27 or 10/8 • Session III Digital Marketing 10/4 or 10/15 copyright 2004 Barbara Rozgonyi wiredPRworks.com 630.207.7530
  58. 58. copyright 2004 Barbara RozgonyiwiredPRworks.com 630.207.7530

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