Leveraging Twitter and LinkedIn Business Workshop

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Part one of two-parts on LinkedIn and twitter, this slide show accompanied a webinar for a computer consultants national association. Our focus: how to become a subject matter expert using LinkedIn and twitter. Presentation scales from 30 minutes to an all day workshop. To book Barbara Rozgonyi, call 630.207.7530 or email corywestmedia @gmail.com.

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Leveraging Twitter and LinkedIn Business Workshop

  1. 1. Twitter Flight School <br />Twitter 101: How to Tweet: <br />Not for Birds, but for Business @wiredprworks<br />By Barbara Rozgonyi for CoryWest Media, LLC copyright 2009<br />
  2. 2. Today’s Twitter Talk<br />How to fly into twitter and attract a flock of loyal followers and customers<br />Who uses twitter?<br />What is twitter?<br />When would I use twitter for my business?<br />Where does twitter go?<br />How does twitter grow businesses? <br />Action Steps<br />
  3. 3. Twitterer Profile<br />Average age is 31, Facebook is 33<br />Mobile phone lovers<br />Early technology adapters<br />5.5 million users<br />23,538,791 unique visitors<br />Worth? <br />
  4. 4. What – exactly – is Twitter? <br />Microblogging<br />SMS – short messaging service<br />Real time updates<br />Community connector<br />Search engine<br />People<br />
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  7. 7. When to use twitter for Business<br />
  8. 8. 360 Reach <br />Recruiting<br />Lead Generation<br />Internal communications<br />Public relations<br />Branding<br />Marketing<br />Sales<br />Customer Service<br />
  9. 9. Use twitter to . . . <br />Listen<br />Search<br />Respond<br />Question<br />Connect<br />
  10. 10. With . . . <br />Transparency<br />Relevancy<br />Intrigue<br />Entertainment<br />Interest<br />Links<br />Connections<br />
  11. 11. Where does twitter go?<br />Twitter <br />Google<br />Bing<br />Followers<br />Facebook<br />Retweets<br />Anywhere you send links<br />
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  18. 18. How does twitter work?<br />Account <br />Followers<br />Following<br />Updates<br />Direct Messages<br />Lists<br />Feeds<br />Search<br />Hashtags<br />
  19. 19. Account Set Up<br />Name<br />Email<br />Design<br />Bio<br />Link<br />Community<br />Tweets<br />
  20. 20. Tools<br />Hootesuite.com<br />Peoplebrowsr.com<br />Search.twitter.com<br />Budurl.com<br />
  21. 21. Action Steps<br />Set up a social email address<br />Grab your brand names<br />Sign up for twitter<br />Ask your clients if they’re on twitter<br />Listen to talk<br />Respond<br />Search<br />RSS feed<br />Add twitter everywhere <br />
  22. 22. Tweeting and Updating <br />Twitter <br />Add #in or #li<br />LinkedIn<br />Add twitter account<br />Check update box<br />Profile – add twitter ID<br />Add twitter app<br />Track with company buzz<br />
  23. 23. Integrating Twitter App <br />Two-way: from twitter or LinkedIn <br />©2009 -2010 CoryWest Media, LLC<br />
  24. 24. Cross-Promotional Strategies <br />Compare connections and followers<br />Close the gap<br />Use search.twitter.com for research-report on LinkedIn<br />Shorten URLs with bit.ly or budurl<br />Schedule both platforms with hootsuite.com<br />Direct traffic to LinkedIn questions from twitter<br />Direct traffic to site from both<br />Find people to follow on LinkedIn<br />
  25. 25. Questions and Answers<br />How to contact Barbara Rozgonyi<br />LinkedIn – http://barbararozgonyi.com<br />Twitter – http://www.twitter.com/wiredprworks<br />Articles – http://wiredprworks.com<br />Updates – http://savvysocialmedia.com<br />Email – corywestmedia@gmail.com<br />Voice/text – 630.207.7530 <br />Services: speaking, training, webinars, consulting, PR<br />

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