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Leveraging Twitter and LinkedIn Business Workshop

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Part one of two-parts on LinkedIn and twitter, this slide show accompanied a webinar for a computer consultants national association. Our focus: how to become a subject matter expert using LinkedIn …

Part one of two-parts on LinkedIn and twitter, this slide show accompanied a webinar for a computer consultants national association. Our focus: how to become a subject matter expert using LinkedIn and twitter. Presentation scales from 30 minutes to an all day workshop. To book Barbara Rozgonyi, call 630.207.7530 or email corywestmedia @gmail.com.

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Transcript

  • 1. Twitter Flight School
    Twitter 101: How to Tweet:
    Not for Birds, but for Business @wiredprworks
    By Barbara Rozgonyi for CoryWest Media, LLC copyright 2009
  • 2. Today’s Twitter Talk
    How to fly into twitter and attract a flock of loyal followers and customers
    Who uses twitter?
    What is twitter?
    When would I use twitter for my business?
    Where does twitter go?
    How does twitter grow businesses?
    Action Steps
  • 3. Twitterer Profile
    Average age is 31, Facebook is 33
    Mobile phone lovers
    Early technology adapters
    5.5 million users
    23,538,791 unique visitors
    Worth?
  • 4. What – exactly – is Twitter?
    Microblogging
    SMS – short messaging service
    Real time updates
    Community connector
    Search engine
    People
  • 5.
  • 6.
  • 7. When to use twitter for Business
  • 8. 360 Reach
    Recruiting
    Lead Generation
    Internal communications
    Public relations
    Branding
    Marketing
    Sales
    Customer Service
  • 9. Use twitter to . . .
    Listen
    Search
    Respond
    Question
    Connect
  • 10. With . . .
    Transparency
    Relevancy
    Intrigue
    Entertainment
    Interest
    Links
    Connections
  • 11. Where does twitter go?
    Twitter
    Google
    Bing
    Followers
    Facebook
    Retweets
    Anywhere you send links
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. How does twitter work?
    Account
    Followers
    Following
    Updates
    Direct Messages
    Lists
    Feeds
    Search
    Hashtags
  • 19. Account Set Up
    Name
    Email
    Design
    Bio
    Link
    Community
    Tweets
  • 20. Tools
    Hootesuite.com
    Peoplebrowsr.com
    Search.twitter.com
    Budurl.com
  • 21. Action Steps
    Set up a social email address
    Grab your brand names
    Sign up for twitter
    Ask your clients if they’re on twitter
    Listen to talk
    Respond
    Search
    RSS feed
    Add twitter everywhere
  • 22. Tweeting and Updating
    Twitter
    Add #in or #li
    LinkedIn
    Add twitter account
    Check update box
    Profile – add twitter ID
    Add twitter app
    Track with company buzz
  • 23. Integrating Twitter App
    Two-way: from twitter or LinkedIn
    ©2009 -2010 CoryWest Media, LLC
  • 24. Cross-Promotional Strategies
    Compare connections and followers
    Close the gap
    Use search.twitter.com for research-report on LinkedIn
    Shorten URLs with bit.ly or budurl
    Schedule both platforms with hootsuite.com
    Direct traffic to LinkedIn questions from twitter
    Direct traffic to site from both
    Find people to follow on LinkedIn
  • 25. Questions and Answers
    How to contact Barbara Rozgonyi
    LinkedIn – http://barbararozgonyi.com
    Twitter – http://www.twitter.com/wiredprworks
    Articles – http://wiredprworks.com
    Updates – http://savvysocialmedia.com
    Email – corywestmedia@gmail.com
    Voice/text – 630.207.7530
    Services: speaking, training, webinars, consulting, PR

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