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Blogging and PR 3D Authority PRSA SCC

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How blogging, content marketing and PR work together to build a 3D authority platform by Barbara Rozgonyi, social media marketing and PR thought leader, as presented to PRSA Suburban Chicago Chapter. …

How blogging, content marketing and PR work together to build a 3D authority platform by Barbara Rozgonyi, social media marketing and PR thought leader, as presented to PRSA Suburban Chicago Chapter. For information on booking Barbara as a speaker, email connect@corywestmedia .com or call 630.207.7530. Thanks for your interest and consideration!!!

Published in: Business, Technology, Education
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Transcript

  • 1. BARBARA ROZGONYI WIREDPRWORKS.COM Blogging & PR: Constructing a 3D Authority Platform Copyright 2011 Barbara Rozgonyi
  • 2. Copyright 2011 Barbara Rozgonyi
  • 3. Agenda
    • 3D
    • WIRED
    • Content Marketing
    • Action Steps
    Copyright 2011 Barbara Rozgonyi
  • 4. My Purpose
    • To show you how to
    • combine blogging and PR
    • to position you or your clients as
    • THE trusted authorities in your niche
    • [and most likely, the entire world].
    Copyright 2011 Barbara Rozgonyi
  • 5. PR Reinvented Copyright 2011 Barbara Rozgonyi
  • 6. Blogs: 3D Communication
    • Yours
    • Mine
    • Ours
    Copyright 2011 Barbara Rozgonyi
  • 7. Copyright 2011 Barbara Rozgonyi
  • 8. 3D Content Marketing
    • Digital :: Accessible
    • Direct :: Actionable
    • Dynamic :: Shareable
    Copyright 2011 Barbara Rozgonyi
  • 9.
    • Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
    • Junta42.com
    Copyright 2011 Barbara Rozgonyi
  • 10.
    • Content marketing is contributing what you know to the world, in a place where they can contribute and share it, in a way that benefits you both.
    • Barbara Rozgonyi
    Copyright 2011 Barbara Rozgonyi
  • 11. 3D! Social Marketing Tactics Copyright 2011 Barbara Rozgonyi
  • 12. Your Blog = Your Home Base Copyright 2011 Barbara Rozgonyi
  • 13. Copyright 2011 Barbara Rozgonyi
  • 14. Places
    • Blogs
    • RSS
    • Email
    • LinkedIn
    • Facebook
    • Twitter
    • Apps
    Copyright 2011 Barbara Rozgonyi
  • 15. Top Blog Success Measurements
    • 66% personal satisfaction
    • 51% quantity of posts/comments
    • 50% unique visitors
    • 39% links from other sites 
    • 34% blog content shared on social sites
    • Source: Technorati, 2011 State of the Blogosphere
    Copyright 2011 Barbara Rozgonyi
  • 16. How Blogs Help Business
    • 64% greater industry visibility
    • 58% acquired new customers, made sales
    • 54% built thought leadership
    • 32% asked to speak at conferences
    • 17% helped recruit employees
    • Source: Technorati, 2011 State of the Blogosphere
    Copyright 2011 Barbara Rozgonyi
  • 17. Copyright 2011 Barbara Rozgonyi
  • 18. 3D PR Blog Platforms
    • Facebook
    • Posterous
    • Tumblr
    • Wordpress
    Copyright 2011 Barbara Rozgonyi
  • 19. Plugging PR Into Blogging
    • Editorial Calendar
    • Keywords
    • Headlines
    • Stories
    • Reporters
    • Links
    • Distribution
    Copyright 2011 Barbara Rozgonyi
  • 20. Copyright 2011 Barbara Rozgonyi
  • 21. W-I-R-E-D*
    • Words
    • Intentions
    • Routes
    • Experiences
    • Design
    • * By Barbara Rozgonyi
    Copyright 2011 Barbara Rozgonyi
  • 22. Behind Screen Strategy
    • Outcomes
    • Objectives
    • Observations
    • Organize
    • Outreach
    • Models: curator, news, how to
    Copyright 2011 Barbara Rozgonyi
  • 23. On Screen Strategy
    • Who are your readers?
    • What do they want to know?
    • When will they visit your blog?
    • Where will they come from?
    • Why will they comment – or come back?
    Copyright 2011 Barbara Rozgonyi
  • 24. Construction
    • Platform
    • Theme
    • Categories
    • Authors
    • Archives
    • Pages
    • Posts
    • Plugins
    Copyright 2011 Barbara Rozgonyi
  • 25. Content
    • Posts
    • Images
    • Video
    • Audio
    • Guests
    • Comments
    Copyright 2011 Barbara Rozgonyi
  • 26. Post Format
    • Search terms
    • Headline
    • Links
    • Categories
    • Tags
    • Comments
    Copyright 2011 Barbara Rozgonyi
  • 27. Results
    • Uniques
    • Readers
    • Comments
    • Actions
    • Ranking
    • Conversions
    • Subscribers
    Copyright 2011 Barbara Rozgonyi
  • 28. Getting Started or Moving Up
    • Research
    • Write
    • Connect
    • Track
    • Improve
    • Editorial Calendar
    Copyright 2011 Barbara Rozgonyi
  • 29. Copyright 2011 Barbara Rozgonyi
  • 30. Copyright 2011 Barbara Rozgonyi
  • 31. Your Takeaway/Goal
    • To become the most valuable content conduit
    • in your industry and the world.
    Copyright 2011 Barbara Rozgonyi
  • 32. Action Steps
    • Decide
    • Determine
    • Delegate
    • Do
    Copyright 2011 Barbara Rozgonyi
  • 33. Thank You!!!
    • 630.207.7530
    • @wiredprworks on twitter.com
    • ©2011 Barbara Rozgonyi for CoryWest Media, LLC
    Copyright 2011 Barbara Rozgonyi

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