BARBARA ROZGONYI WIREDPRWORKS.COM Blogging & PR: Constructing a  3D Authority Platform Copyright 2011 Barbara Rozgonyi
Copyright 2011 Barbara Rozgonyi
Agenda <ul><li>3D </li></ul><ul><li>WIRED </li></ul><ul><li>Content Marketing </li></ul><ul><li>Action Steps </li></ul>Cop...
My Purpose  <ul><li>To show you how to  </li></ul><ul><li>combine blogging and PR </li></ul><ul><li>to position you or you...
PR Reinvented  Copyright 2011 Barbara Rozgonyi
Blogs: 3D Communication  <ul><li>Yours </li></ul><ul><li>Mine </li></ul><ul><li>Ours </li></ul>Copyright 2011 Barbara Rozg...
Copyright 2011 Barbara Rozgonyi
3D Content Marketing <ul><li>Digital ::  Accessible </li></ul><ul><li>Direct ::  Actionable </li></ul><ul><li>Dynamic ::  ...
<ul><li>Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, ...
<ul><li>Content marketing is contributing what you know to the world, in a place where they can contribute and share it, i...
3D! Social Marketing Tactics Copyright 2011 Barbara Rozgonyi
Your Blog = Your Home Base Copyright 2011 Barbara Rozgonyi
Copyright 2011 Barbara Rozgonyi
Places <ul><li>Blogs </li></ul><ul><li>RSS  </li></ul><ul><li>Email </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook ...
Top Blog Success Measurements <ul><li>66% personal  satisfaction   </li></ul><ul><li>51%  quantity  of posts/comments  </l...
How Blogs Help Business <ul><li>64% greater industry  visibility  </li></ul><ul><li>58% acquired new customers,  made sale...
Copyright 2011 Barbara Rozgonyi
3D PR Blog Platforms <ul><li>Facebook </li></ul><ul><li>Posterous </li></ul><ul><li>Tumblr </li></ul><ul><li>Wordpress </l...
Plugging PR Into Blogging <ul><li>Editorial Calendar </li></ul><ul><li>Keywords </li></ul><ul><li>Headlines </li></ul><ul>...
Copyright 2011 Barbara Rozgonyi
W-I-R-E-D* <ul><li>Words </li></ul><ul><li>Intentions </li></ul><ul><li>Routes </li></ul><ul><li>Experiences </li></ul><ul...
Behind Screen Strategy  <ul><li>Outcomes </li></ul><ul><li>Objectives </li></ul><ul><li>Observations </li></ul><ul><li>Org...
On Screen Strategy <ul><li>Who are your readers? </li></ul><ul><li>What do they want to know? </li></ul><ul><li>When will ...
Construction <ul><li>Platform  </li></ul><ul><li>Theme </li></ul><ul><li>Categories </li></ul><ul><li>Authors </li></ul><u...
Content <ul><li>Posts </li></ul><ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Guests </...
Post Format <ul><li>Search terms </li></ul><ul><li>Headline </li></ul><ul><li>Links </li></ul><ul><li>Categories </li></ul...
Results <ul><li>Uniques </li></ul><ul><li>Readers </li></ul><ul><li>Comments </li></ul><ul><li>Actions </li></ul><ul><li>R...
Getting Started or Moving Up <ul><li>Research  </li></ul><ul><li>Write </li></ul><ul><li>Connect </li></ul><ul><li>Track <...
Copyright 2011 Barbara Rozgonyi
Copyright 2011 Barbara Rozgonyi
Your Takeaway/Goal <ul><li>To become the most valuable content conduit </li></ul><ul><li>in your industry and the world.  ...
Action Steps  <ul><li>Decide </li></ul><ul><li>Determine </li></ul><ul><li>Delegate </li></ul><ul><li>Do  </li></ul>Copyri...
Thank You!!! <ul><li>630.207.7530 </li></ul><ul><li>@wiredprworks on twitter.com </li></ul><ul><li>©2011 Barbara Rozgonyi ...
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Blogging and PR 3D Authority PRSA SCC

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How blogging, content marketing and PR work together to build a 3D authority platform by Barbara Rozgonyi, social media marketing and PR thought leader, as presented to PRSA Suburban Chicago Chapter. For information on booking Barbara as a speaker, email connect@corywestmedia .com or call 630.207.7530. Thanks for your interest and consideration!!!

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Blogging and PR 3D Authority PRSA SCC

  1. 1. BARBARA ROZGONYI WIREDPRWORKS.COM Blogging & PR: Constructing a 3D Authority Platform Copyright 2011 Barbara Rozgonyi
  2. 2. Copyright 2011 Barbara Rozgonyi
  3. 3. Agenda <ul><li>3D </li></ul><ul><li>WIRED </li></ul><ul><li>Content Marketing </li></ul><ul><li>Action Steps </li></ul>Copyright 2011 Barbara Rozgonyi
  4. 4. My Purpose <ul><li>To show you how to </li></ul><ul><li>combine blogging and PR </li></ul><ul><li>to position you or your clients as </li></ul><ul><li>THE trusted authorities in your niche </li></ul><ul><li>[and most likely, the entire world]. </li></ul>Copyright 2011 Barbara Rozgonyi
  5. 5. PR Reinvented Copyright 2011 Barbara Rozgonyi
  6. 6. Blogs: 3D Communication <ul><li>Yours </li></ul><ul><li>Mine </li></ul><ul><li>Ours </li></ul>Copyright 2011 Barbara Rozgonyi
  7. 7. Copyright 2011 Barbara Rozgonyi
  8. 8. 3D Content Marketing <ul><li>Digital :: Accessible </li></ul><ul><li>Direct :: Actionable </li></ul><ul><li>Dynamic :: Shareable </li></ul>Copyright 2011 Barbara Rozgonyi
  9. 9. <ul><li>Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. </li></ul><ul><li>Junta42.com </li></ul>Copyright 2011 Barbara Rozgonyi
  10. 10. <ul><li>Content marketing is contributing what you know to the world, in a place where they can contribute and share it, in a way that benefits you both. </li></ul><ul><li>Barbara Rozgonyi </li></ul>Copyright 2011 Barbara Rozgonyi
  11. 11. 3D! Social Marketing Tactics Copyright 2011 Barbara Rozgonyi
  12. 12. Your Blog = Your Home Base Copyright 2011 Barbara Rozgonyi
  13. 13. Copyright 2011 Barbara Rozgonyi
  14. 14. Places <ul><li>Blogs </li></ul><ul><li>RSS </li></ul><ul><li>Email </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Apps </li></ul>Copyright 2011 Barbara Rozgonyi
  15. 15. Top Blog Success Measurements <ul><li>66% personal satisfaction </li></ul><ul><li>51% quantity of posts/comments </li></ul><ul><li>50% unique visitors </li></ul><ul><li>39% links from other sites  </li></ul><ul><li>34% blog content shared on social sites </li></ul><ul><li>Source: Technorati, 2011 State of the Blogosphere </li></ul>Copyright 2011 Barbara Rozgonyi
  16. 16. How Blogs Help Business <ul><li>64% greater industry visibility </li></ul><ul><li>58% acquired new customers, made sales </li></ul><ul><li>54% built thought leadership </li></ul><ul><li>32% asked to speak at conferences </li></ul><ul><li>17% helped recruit employees </li></ul><ul><li>Source: Technorati, 2011 State of the Blogosphere </li></ul>Copyright 2011 Barbara Rozgonyi
  17. 17. Copyright 2011 Barbara Rozgonyi
  18. 18. 3D PR Blog Platforms <ul><li>Facebook </li></ul><ul><li>Posterous </li></ul><ul><li>Tumblr </li></ul><ul><li>Wordpress </li></ul>Copyright 2011 Barbara Rozgonyi
  19. 19. Plugging PR Into Blogging <ul><li>Editorial Calendar </li></ul><ul><li>Keywords </li></ul><ul><li>Headlines </li></ul><ul><li>Stories </li></ul><ul><li>Reporters </li></ul><ul><li>Links </li></ul><ul><li>Distribution </li></ul>Copyright 2011 Barbara Rozgonyi
  20. 20. Copyright 2011 Barbara Rozgonyi
  21. 21. W-I-R-E-D* <ul><li>Words </li></ul><ul><li>Intentions </li></ul><ul><li>Routes </li></ul><ul><li>Experiences </li></ul><ul><li>Design </li></ul><ul><li>* By Barbara Rozgonyi </li></ul>Copyright 2011 Barbara Rozgonyi
  22. 22. Behind Screen Strategy <ul><li>Outcomes </li></ul><ul><li>Objectives </li></ul><ul><li>Observations </li></ul><ul><li>Organize </li></ul><ul><li>Outreach </li></ul><ul><li>Models: curator, news, how to </li></ul>Copyright 2011 Barbara Rozgonyi
  23. 23. On Screen Strategy <ul><li>Who are your readers? </li></ul><ul><li>What do they want to know? </li></ul><ul><li>When will they visit your blog? </li></ul><ul><li>Where will they come from? </li></ul><ul><li>Why will they comment – or come back? </li></ul>Copyright 2011 Barbara Rozgonyi
  24. 24. Construction <ul><li>Platform </li></ul><ul><li>Theme </li></ul><ul><li>Categories </li></ul><ul><li>Authors </li></ul><ul><li>Archives </li></ul><ul><li>Pages </li></ul><ul><li>Posts </li></ul><ul><li>Plugins </li></ul>Copyright 2011 Barbara Rozgonyi
  25. 25. Content <ul><li>Posts </li></ul><ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Guests </li></ul><ul><li>Comments </li></ul>Copyright 2011 Barbara Rozgonyi
  26. 26. Post Format <ul><li>Search terms </li></ul><ul><li>Headline </li></ul><ul><li>Links </li></ul><ul><li>Categories </li></ul><ul><li>Tags </li></ul><ul><li>Comments </li></ul>Copyright 2011 Barbara Rozgonyi
  27. 27. Results <ul><li>Uniques </li></ul><ul><li>Readers </li></ul><ul><li>Comments </li></ul><ul><li>Actions </li></ul><ul><li>Ranking </li></ul><ul><li>Conversions </li></ul><ul><li>Subscribers </li></ul>Copyright 2011 Barbara Rozgonyi
  28. 28. Getting Started or Moving Up <ul><li>Research </li></ul><ul><li>Write </li></ul><ul><li>Connect </li></ul><ul><li>Track </li></ul><ul><li>Improve </li></ul><ul><li>Editorial Calendar </li></ul>Copyright 2011 Barbara Rozgonyi
  29. 29. Copyright 2011 Barbara Rozgonyi
  30. 30. Copyright 2011 Barbara Rozgonyi
  31. 31. Your Takeaway/Goal <ul><li>To become the most valuable content conduit </li></ul><ul><li>in your industry and the world. </li></ul>Copyright 2011 Barbara Rozgonyi
  32. 32. Action Steps <ul><li>Decide </li></ul><ul><li>Determine </li></ul><ul><li>Delegate </li></ul><ul><li>Do </li></ul>Copyright 2011 Barbara Rozgonyi
  33. 33. Thank You!!! <ul><li>630.207.7530 </li></ul><ul><li>@wiredprworks on twitter.com </li></ul><ul><li>©2011 Barbara Rozgonyi for CoryWest Media, LLC </li></ul>Copyright 2011 Barbara Rozgonyi

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