Blog, PR & Social Media Strategies for Business Barbara Rozgonyi

Today’s Agenda

Perspective

Blogs or Content Conduits?

PR P-R-I-M-E-R

Strategy: Leader

Strategy: Followers

Construction

Action Steps

Group Survey

Bloggers Then

Bloggers Now

16% Fortune 500

39% Inc. 500

41% Higher Education

57% Top 200 Charities

and YOU!!!!

Matt Mullenweg, creator of WordPress

Your Blog = Your Home Base

PR Then

Edward Louis Bernays

Ivy Lee

Traditional Versus Online PR

Age: 100 years

Format: double-spaced

Target: Media outlets

Track-able: placements

Lifespan: usually short

Share-able: no

Age: < 5 years

Format: multimedia

Target: Layered

Track-able: variable

Lifespan: infinite bounce

Share-able: yes, yes, yes!

PR Now

Page Rank

Platform Reinforcement

Professional Reputation

Personal Realism

Process Repetition

Public Relations

Punk Rock

My Purpose

To show you how to combine blogging and PR to position you and your company as THE trusted authorities in your niche [and most likely, the entire world].

Why do you need to know?

“ We are talking about the greater good.”

Lucius, The Incredibles

Your Takeaway/Goal

To become the most valuable content conduit in your industry and the world.

Why?

Because . . .

Only World Class Counts, Even Locally

Search

Sentiment

Social

Super

How to be SUPER!!!!

The PR P-R-I-M-E-R

Primer =

Cap for detonating explosive devices . . .

not a book from the 1700s

P = PUBLISH

R = REPORT

I = INFORM

M = MEDIATIZE

E = EXPERIENCE

R = REPEAT

PR P-R-I-M-E-R

Publish

Report

Inform

Mediatize

Experience

Repeat

Top Five Essential Virtual PR Elements

Keywords

Headlines

Stories

Links

Distribution service

Plugging PR into Your Blog

Behind Screen Strategy

Outcomes

Objectives

Observations

Organize

Outreach

On Screen Strategy

Who are your readers?

What do they want to know?

When will they visit your blog?

Where will they come from?

Why will they comment – or come back?

Construction

Platform

Theme

Categories

Authors

Archives

Pages

Posts

Plugins

Content

Posts

Images

Video

Audio

Guests

Comments

Post Format

Search terms

Headline

Links

Categories

Tags

Comments

Results

Uniques

Readers

Comments

Actions

Ranking

Conversions

Subscribers

Getting Started or Moving Up

Research

Write

Connect

Track

Improve

Editorial Calendar

Timeline

2002 wired writing

2003 crown content king [or queen]

2004 blogging for business

2006

July MTN News on Typepad

Oct BarbaraRozgonyi.wordpress.com

Year One Highlights

Noted as a fastest growing WordPress blog – twice in one week

Ranked at #60 in PR Power Blog Index

Attended BlogHer ’07 on assignment to live blog

Won contest

Then . . .

Rebuilding

Sept 2007 new site on wordpress.org

August 2009 new site at wiredprworks.com

Blogging Benefits

Two book mentions

Author – ity

SEO

Soap box

Platform

Profitability

Always on PR ™ resource for readers 

Level Two Strategies

Meet at the crossroads

Get ranked

Guest blog

Spot trends

Be first

Stroke egos

Be prolific

Go to blog conferences

Comment, comment, comment

Post Promotion

Write signature articles

Link from social sites

Form a sharing group

Collectively promote

Build an online newsroom – pitchengine.com

Ask for comments

Interview experts or authorities

Have an opinion – and a personality

Your Takeaway/Goal

To become the most valuable content conduit in your industry and the world.

Action Steps

Decide

Determine

Delegate

Do

Real-ize Your Virtual Brand

All at www.wiredPRworks.com

Search 650+ articles

Claim your complimentary PR P-R-I-M-E-R

Book Barbara Rozgonyi to speak to your group

630.207.7530

@wiredprworks on twitter.com

Blog, PR & Social Media Strategies for Business Barbara Rozgonyi

0 comments

Notes on slide 1

1 Favorite