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Mobile marketing is changing the way we do business.
As customers rely more and more on smartphones to connect them to their networks and companies, it's critical for small business to know what's coming up next.
Thanks to AT&T Chicago and Erin McGrath, I got the opportunity to preview the newest phones coming on the market. With a one-hand gesture design, a dual work/personal interface, a cool camera app and a peek mode, BlackBerry's new phone [Blackberry z10] is set to give the iPhone some serious competition.
The HTC One is also a winner when it comes to a boombox sound system that sounds really good, Zoe photography software that captures sequences, a blink feed system that keeps networks updated and in view all at once, and TV integration. I can see my skateboarding sons switching over to this slick phone/TV/camera/boombox.
If you love following mobile technology, then this was the show for you.
Other innovations: Samsung's new mobile camera that does everything but make phone calls. Seriously, this one is like having an artist inside the device that makes your images look like modern art.
Call clarity is on its way from fuzzy, scratchy and filled with background noise to becoming clear and real. It's almost scary how real mobile will soon sound.
At home, AT&T will soon be offering Digital Life devices that can program your home's electronics for more efficiency. Sure, you can save money on your electric bill, but how about time too?
For example, the app-driven system can operate pre-sets to create a mood at home like "date night." Because you can control the devices from anywhere, you can set up date night with mood lighting on your way home.
It sounds silly, in a way, to think about controlling your home's lighting and electronics with a tablet. But with kids at home, I can appreciate how much easier it would be to turn off lights in the house with a timer switch, much more reliable than teens.
It was fun to see all the Sony phones; my first choice for many years. They even brought the first video camera that attached to a phone.
Thanks to Erin McGrath for the invitation and the tour. It's amazing to think that 30 years have gone by in the wireless world. What a long way we've come from the big bricks to the super smart phones!
CEO, CoryWest Media
Founder, Social Media Club Chicago