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Slides from Barbara Rozgonyi's Affiliate Summit West 2011 presentation. Speaking on a panel with Jim Kukral, Geno Prussakov and Marty Fahncke, Barbara talked about how to develop a personal brand and then leverage the power of free publicity to improve visibility, build trust and nurture relationships. For more information about this topic or to book Barbara as a speaker or photographer, check out her blog at http://wiredprworks.com, send a message to @wiredprworks or call 630.207.7530. Images in slides 2-6 copyright 2010-2011 by Barbara Rozgonyi as is the W-I-R-E-D strategic communications system.