Why Connected/Smart TV?

#1 SMART TV PARTNERAward Winning Technology

DISRUPTION OF TV AS WE KNOW ITTRADITIONALSMART TV

NEWS - AUGUST 2012August 21, 201230% of US Internet homes have a Connected TVAugust 17, 201283% of video operators plan to offer TV Everywhere by 2013August 17, 2012In October 2011 the use of the Internet feature in IPTV-enabled homes wasestimated at about 2% of their TV use. In February 2012 it jumped to about 5%August 13, 2012Video games on connected TVs is forecast to grow rapidly to$1.6 billion in 2016, up from $88.0 million in 2012August 1, 2012Internet Connected TVs to Reach 650m by 2017

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RADIO TV APP & MOBILE CONVERGENCE

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WHAT DID WE LEARN FROM MOBILE1 Fragmented environments are expensive The more platforms the higher the cost to maintain2 Speed to market is key App updates went from annually to monthly3 Users want a common experience

THE SMART TV CHALLENGE1 Brands want reach & coverage Essential to cover all the major TVs (Samsung, LG, Philips, Sharp, Panasonic, Sony) devices (TV + Blu-ray, STBs) and platforms (Google TV, Opera Software)2 Commonality yet mass Fragmentation Most Smart TV app SDKs are based on HTML, JavaScript and CSS but there are many differences between how TVs, devices and platforms function.3 App creation and cost of maintenance Using multiple SDKs to create and maintain Smart TV apps is massively time consuming and hard to manage

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Why Connected/Smart TV?

by wired_sussex on Sep 25, 2012

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Why Connected/Smart TV? Presentation Transcript