Brighton Fuse:
An interpretation of the research from Wired Sussex

#BrightonFuse
They funded it
#BrightonFuse
#BrightonFuse

They all supported it
We delivered it
#BrightonFuse
#BrightonFuse
The full #BrightonFuse research
report, the executive summary
and our policy recommendations
are available to download on
...
#BrightonFuse
This is where it started…

Creative + Digital + IT = CDIT

Arts + Humanities + Design + Digital Technology
#BrightonFuse
“It's in Apple's DNA that
technology alone is not enough —
it's technology married with
liberal arts, married with the
hum...
The Brighton Fuse research
looks at the scale of this CDIT
sector in Brighton and the
impact and interplay of talent,
busi...
7,500+ businesses individually reviewed
1,495 indentified as being part of the cluster
32.4% response rate to detailed que...
What is the CDIT sector worth?
1000
£
M
I
L
L
I
O
N
S

900
800
700
600

£713m

500
400
300
200
100
0
Universities

#Bright...
Growth of Brighton’s CDIT sector

14.7%
3.8%
Vs 0.7%

per annum on average

median

#BrightonFuse

for overall UK economy
Jobs Growth
in Brighton’s CDIT sector

4x
2x
10x

Brighton & Hove’s overall economy

as fast as same sectors in rest of So...
“ I thought, seven years at [a London IT services
company], going back to start a business in
Brighton, I’ll clean up! I’l...
The CDIT entrepreneurs

90%

circa

are ‘outsiders’
73% said lifestyle was an important reason,
30% said it was the main r...
It’s the place, stupid
Brighton is “great weekends...a city of
creative people, whether its
journalists, musicians or arti...
“Lifestyle was a part of it. I think I’d just had
enough of London really. I liked the idea of
being able to walk to work,...
The degrees they have…

#BrightonFuse
Superfused
Fused
Unfused

Creative content combined with
technology is the core of their value
proposition
Bring together ...
“Our development environment means that …if
an artist changes a graphic it’s immediately
reflected in the build that the d...
Growth rates by fusion
-5%
Unfused

0%

5%

25%

20.8%

8.8%

3.8%

Average growth

#BrightonFuse

20%

17.9%

3.8%

Super...
“Tech …designer …host, they’re all part of an
ecosystem... if your target is to entice your
consumer to do something or to...
Brighton’s Talent Economy
An opportunity…

…and a challenge

#BrightonFuse
Brighton’s Talent Economy
“We give people time to
experiment together, to
fiddle about”
“Staff are regularly given
time on...
#BrightonFuse
Are we ambitious?
Ambitious for what?

Compared to whom?
Limits on your ambition

#BrightonFuse
Its innovation Jim,
but not as we know it…

CDIT businesses in
Brighton are good at
creating value…

#BrightonFuse
Innovation activities

#BrightonFuse
…But they are far less
successful at capturing value
Only 1% of businesses registered IP during the
previous 12 months

50...
Some things are designed
to create value and leave
value capture to others

#BrightonFuse
Brighton’s CDIT cluster...
Delivers significant value to the local economy
Is growing rapidly
Is driven by SuperFused busi...
#BrightonFuse
What
is to be
done?
#BrightonFuse
“Our new office in Manhattan is
cheaper
than our Brighton HQ
– in the centre of Manhattan!”

“How can we seriously
call ou...
SuperFused:
Brighton’s Talent Economy

#BrightonFuse
#BrightonFuse

#BrightonFuse
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Brighton fuse: an interpretation of the research from wired sussex

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  • I believe it's all in the report which can be downloaded from the Fuse website - http://www.brightonfuse.com/
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  • I wonder how those figures have been reached? Is that the accumulated market cap of all the Brighton based companies? How have they been valued? On profits? Or potential? Or some other measure.
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  • Brighton fuse: an interpretation of the research from wired sussex

    1. 1. Brighton Fuse: An interpretation of the research from Wired Sussex #BrightonFuse
    2. 2. They funded it #BrightonFuse
    3. 3. #BrightonFuse They all supported it
    4. 4. We delivered it #BrightonFuse
    5. 5. #BrightonFuse
    6. 6. The full #BrightonFuse research report, the executive summary and our policy recommendations are available to download on www.brightonfuse.com #BrightonFuse
    7. 7. #BrightonFuse
    8. 8. This is where it started… Creative + Digital + IT = CDIT Arts + Humanities + Design + Digital Technology #BrightonFuse
    9. 9. “It's in Apple's DNA that technology alone is not enough — it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing”. Steve Jobs #BrightonFuse
    10. 10. The Brighton Fuse research looks at the scale of this CDIT sector in Brighton and the impact and interplay of talent, businesses and cluster #BrightonFuse
    11. 11. 7,500+ businesses individually reviewed 1,495 indentified as being part of the cluster 32.4% response rate to detailed questionnaire 75+ in depth follow up interviews Our research… #BrightonFuse The Method
    12. 12. What is the CDIT sector worth? 1000 £ M I L L I O N S 900 800 700 600 £713m 500 400 300 200 100 0 Universities #BrightonFuse Visitor Economy Nighttime economy CDIT
    13. 13. Growth of Brighton’s CDIT sector 14.7% 3.8% Vs 0.7% per annum on average median #BrightonFuse for overall UK economy
    14. 14. Jobs Growth in Brighton’s CDIT sector 4x 2x 10x Brighton & Hove’s overall economy as fast as same sectors in rest of South East England UK’s overall economy #BrightonFuse
    15. 15. “ I thought, seven years at [a London IT services company], going back to start a business in Brighton, I’ll clean up! I’ll have people begging me to work for them. I knew there would be a lot of people doing digital stuff in Brighton but I just didn’t think the competition would be particularly hot. And I found out very quickly within about two or three weeks that Brighton actually had some really good established businesses that were doing worldleading stuff.” #BrightonFuse
    16. 16. The CDIT entrepreneurs 90% circa are ‘outsiders’ 73% said lifestyle was an important reason, 30% said it was the main reason #BrightonFuse
    17. 17. It’s the place, stupid Brighton is “great weekends...a city of creative people, whether its journalists, musicians or artists; the Brighton Festival, the slightly alternative and bohemian aspect to the brand” #BrightonFuse
    18. 18. “Lifestyle was a part of it. I think I’d just had enough of London really. I liked the idea of being able to walk to work, a short-ride to work, and just work-life balance was really up there. But also I’d noticed that there were more professional companies here. The perception I’d had ten, twelve years ago was that it was guy’s in their bedroom; whereas when I moved here four, five years ago there was a lot more serious companies coming up.” #BrightonFuse
    19. 19. The degrees they have… #BrightonFuse
    20. 20. Superfused Fused Unfused Creative content combined with technology is the core of their value proposition Bring together creative content and technology Only focus on either creative content or technology 3 categories of CDIT business #BrightonFuse
    21. 21. “Our development environment means that …if an artist changes a graphic it’s immediately reflected in the build that the developer’s doing through a conversion system, so it’s very kind of closely integrated… everyone’s mixed up... We’ve never really wanted to pursue a ‘developers on one floor and artists on another’ model, Our projects are very creative, but that creativity is always under-pinned by technology and we have to evolve the creative vision side by side with what the tech will do.” Juliet Tzbar, Plug-in Media #BrightonFuse
    22. 22. Growth rates by fusion -5% Unfused 0% 5% 25% 20.8% 8.8% 3.8% Average growth #BrightonFuse 20% 17.9% 3.8% Superfused Total 15% 7.0% -1.2% Fused 10% 14.7% Median growth
    23. 23. “Tech …designer …host, they’re all part of an ecosystem... if your target is to entice your consumer to do something or to give them a great user experience, or whatever it might be, any one of those technological or design things can be the hole in the boat that makes it sink. Covering the bases of all of those things, (has) helped us grow quite quickly.” Mike Hollingbery, BozBoz #BrightonFuse
    24. 24. Brighton’s Talent Economy An opportunity… …and a challenge #BrightonFuse
    25. 25. Brighton’s Talent Economy “We give people time to experiment together, to fiddle about” “Staff are regularly given time on specifically to discuss with the team something interesting or relevant they have read” “We have 3d printers and stuff for people to play around with” #BrightonFuse “…We invite inspirational and motivational peers in to give talks” “Our studio and the way it looks and feels helps to define who we are...”
    26. 26. #BrightonFuse
    27. 27. Are we ambitious? Ambitious for what? Compared to whom? Limits on your ambition #BrightonFuse
    28. 28. Its innovation Jim, but not as we know it… CDIT businesses in Brighton are good at creating value… #BrightonFuse
    29. 29. Innovation activities #BrightonFuse
    30. 30. …But they are far less successful at capturing value Only 1% of businesses registered IP during the previous 12 months 50% of businesses appear to be producing materials eligible for copyright, but only 8% have royalties as a source of revenue #BrightonFuse
    31. 31. Some things are designed to create value and leave value capture to others #BrightonFuse
    32. 32. Brighton’s CDIT cluster... Delivers significant value to the local economy Is growing rapidly Is driven by SuperFused businesses which are: – Very fast growing – More likely to be innovating with products and services, markets and methods – More likely to emphasise a company culture designed to attract, nurture and grow its talent – More likely to network #BrightonFuse
    33. 33. #BrightonFuse
    34. 34. What is to be done? #BrightonFuse
    35. 35. “Our new office in Manhattan is cheaper than our Brighton HQ – in the centre of Manhattan!” “How can we seriously call ourselves a digital cluster with such cr*p broadband? Its better at home than at work.” “we need to re-think our education system so that it meets the needs of our society and our businesses as they are now, not how they were” Jenni Lloyd, Nixon McInnnes #BrightonFuse
    36. 36. SuperFused: Brighton’s Talent Economy #BrightonFuse
    37. 37. #BrightonFuse #BrightonFuse
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