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EyeforTravel - Travel Distribution Summit China 2008
 

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    EyeforTravel - Travel Distribution Summit China 2008 EyeforTravel - Travel Distribution Summit China 2008 Document Transcript

    • mixing local understanding with global experience 8 8 $200 Save $200 before Aug 8th 2008 Travel Distribution & Sales China 2008 2008 24 -25 24th - 25th September, Renaissance Beijing Hotel Sell more travel to lucrative new Chinese markets • ProfiT from ChiNa’S boomiNG eCoNomy and capture new travel Top speakers include: customers from the growing Chinese middle class • eNhaNCe your SaleS aND markeTiNG efforTS with a Tang Lan, Guangfu Cui, targeted and measurable online strategy VP of Marketing, Ctrip CEO, eLong • DiSCover The beST DiSTribuTioN ChaNNelS across fragmented China - Optimize your Agency-Supplier partnerships Sandeep Bahl, William Dong, President & General Manager China, • beNefiT from The PraCTiCal CEO, Best Western China Northwest Airlines PaymeNT and eCommerce solutions that are fuelling online spending in China • maXimiSe your ProfiTS by Meng Yu, selling the right product at the right Xue Qiang, Vice President Executive Vice President, price through your cheapest distribution eCommerce, Travelsky JinJiang Inns Co. freSh New channels aGeNDa! Jimmy Jia, Vertical Head Harry Tan, President & of Travel, Google China CEO, Days Inn China maximise your Chinese distribution potential
    • Öйú×îȨÍþµÄÂÃÓÎ Hear from these top industry experts Tang Lan, VP of Marketing, Ctrip Guangfu Cui, CEO, eLong William Dong, President & CEO, Best Western China Chen Chao Zhuang, Co-Founder & CTO, Qunar.com Roy Graff, Director of Business Development, Sportsworld Harry Tan, President & CEO, Days Inn China Zhiping Li, Vice President, Hanting Inns & Hotels Group Tim Ramage, General Manager, Greater China, Carlson Wagonlit China Yang Lei, CEO, BilltoBill Peter Gordon, VP, Commercial Payment Solutions, MasterCard Worldwide George Cao, President, Go10000 Zinan Liu, Director of Sales & Account Management, HRG Sandeep Bahl, General Manager China, China’s most trust Northwest Airlines Aliana Ho, SVP Destination Marketing, China will eventually be the largest nation of travel Venetian Macau purchasers on the planet. Spending from both domestic and outbound travel markets has doubled Xue Qiang, Vice President eCommerce, Travelsky since 2002, totalling a staggering RMB 346.9 billion Paul Yin, VP & Marketing Director, in 2007. China Odyssey Tours This impressive growth can be partly accredited to the Christina Siaw, CEO, Macau.com massive rise in internet users - most recently estimated at 221 million, higher than even the US - coupled with Jimmy Jia, Vertical Head of Travel, Google China the emergence of the expanding Chinese middle class, Frank Zheng, Head of Purchasing, Caissa with greater access to disposable income and spending power. William Bao Bean, Partner, Softbank China & India Holdings What remains most interesting is that these record breaking statistics have been achieved with no more Michael Chen, Vice President - Marketing, than 16% of China’s entire population on the internet. Jinling Hotels & Resorts Unsurprisingly the Chinese travel industry is at its strongest ever, and is taking huge developmental Douglas Barber, COO, Guoman Hotels strides by global standards. Ernst Hemmer, Regional Director APAC, The Chinese Travel Distribution and Sales conference OctopusTravel is a significant, locally focused forum, that will equip Feng Zou, Chairman, ChinaComfort attendees with the distribution and sales skills necessary to succeed in this very unique market place. Wilfred Fan, Vice President, Agoda There is no other market so fragmented and technically Meng Yu, Executive Vice President, JinJiang Inns Co. difficult to penetrate as China, so our agenda is tailored The travel industry’s most important post-olympic
    • +86 (0)108 421 4479 ÖйúÉÌҵδÀ³äÂDZÁ¦¡£ ÖйúµÄÚÂÃÓÎʳ¡ ¾-ò»Ë¥¡£ ¶ÔÈκÏëÁì´óÖÚµÄÂÃÓ¹«Ë¾À¼Ò»±ÊÇ ´«Í³µÄÖнé-¹©¸øÉ̵ÄØÏÒÀÈ»ÊÇÖÐúÂÃÓη ¸öÖØÒªÃüÌâ¡£ÇãýεÄÐ×騼·ÏíËû¶Ô ³É¹¦µÄؼüÅ´ø¡£«±¾ÂÃÓΩ¸ÌÏòÍçÔÚ ÓɹúÄÚÁ÷¶¯ÐÔµ®Â»ö¡ªºÎÒòر¾ ÏßÖ±úģʽµ×ªä¸øÕâöŦ´ÀÁËÐÂѹ¡ ÈË»á¥ÂÃÓÎÒÔ¼°ûÇ纹ò²úÆ·µÄ¡£ ÇãÌý´«Í³ºÐÂøçÃÓÎÖ½éÊȬ»¤×Ô¼ ÖйúÂÃÓÎÒµ»±ÔÀ´¶¼½¨Á¢ÚϺͫ³Ä Ó빩¸øÉ̵ÄØÏ¡£ ÓÐʲôÑùµÄ·þÎñ¿ÉÒÔÈ¹Ì ÉÌÒµ¼ÊõÔËÓÃ϶øüÈç½ñÖ×ÛºÁßÂú ÕâЩ¹Øϵ¡£ÇãÌýÎÒÃÄר¼ÊÈ线´¸ö ÊÛÇþµÀ¡£ ÓÉ´ËÈÃÎÒÇ̽÷»Ö±À§ÅÂÐµÄ ÏµÄÑݱäÒÔ¼°Õâ¸öÐÂïÃüºÍ³·¢¹¿ÉÜ¡£ ÀÏÎÊÌâ±Èçµ×Ó¸¶¿î°²«ÐÔºÍÅèÆÕéÄ ×îºó£¬ÈλáÒé³É¹¦µÄؼü¾ÍÊÇËÌ©Âö з½°¸£¬ÆÀ¹Íøç²È«¶¿îµÄÑ¡ÔñÁËâ ÍØÕ¹»úÓö¡£Æ¾½èÂÃÎÖ®Ñ۵ļÊá-éÒÔ° ÊDzôÑùµÄÐÂÔªËØý¹Ïû·ÕßÖð½¥Æ«ò±ãÒ Ëü·á¸»µÄß²ã¹ú¼Ê¿Í§£¬½«±Ö¤ø´ÀÎÞ ÔÚÏßÖն˹ºÂò¡£ ÓëÂױȵĽ»Á÷Æ̨£¬Òýìйú¼Ê¾-ÑéºÍ °ÂÔËÄê»á¸øùÓÐÖ¹úÃÎÒµ´À¾Þóû µØÐÇ飬×î¼ÑÄÎȹ̺ÍÁ½ÓÂÀÏÉÒ»ï° Òæ¡£µ«ÊÇÄÜ·ñÔÚȳ±ÍË¥ÖÐøÓ¯Àû»á¸ö µÄŦ´ø¡£ ÌôÕ½¡£Ñо¿ÈçºÎͨ¹ý«Ï¸²ß»®°ÂÔËóÆÚ·Öú ÏàÔ¼Ú±¾© ÀûÈó¹Üí²ßÂÔ´±£Ö¤ÄãµÆ·ÅÚ2008°ÂÔËÄêºó ed travel distribution meeting place tooffer practical advice to both local and international challenge. Learn how this can be achieved by carefully businesses alike. planning your post-Olympic distribution and revenue management strategies, and ensure your brands The key word when evaluating business prospects in success long beyond the 2008 games. China is ‘potential’. China’s domestic travel segment has long been a mouth watering proposition for any travel Traditional agency-supplier relationships remain a company looking to advance their business across the critical link to successful Chinese travel distribution, but republic. Hear our panel of experts share their qualified a shift to online direct sales for local travel suppliers opinions about the new opportunities emerging from has meant increased pressure on old ties. Hear how greater domestic mobility – who, where and why will traditional and online travel agencies are maintaining locals be travelling and how will they be purchasing there relevance to the suppliers, and what new services this travel. are being offered to solidify these relationships. Discover how our experts see this relationship evolving over time, The Chinese industry has been built by using both and whether this evolution will remain harmonious. modern and traditional business techniques, and now mixing online with offline channels. Discover new Finally, the backbone to the success of any conference solutions to old problems that have classically hindered experience is the networking opportunities that it the travel sector, like the problematic electronic payment provides. You can be assured that with EyeforTravel’s solutions and credit card penetration. Evaluate the international conference experience and large list options for secure online payment portals, and learn of senior global contacts, the networking available what new factors may drive the shift in consumer buying will be unmatched. This forum is the industry leader behaviour towards cheaper online portals. for partnering international experience with local understanding, perfect for solidifying partnerships and Olympic year will have huge revenue generating connecting with industry colleagues old and new. benefits for all Chinese travel sectors, but continuing the momentum as the fervour subsides will be the See you in Beijing forum. Call +44 (0)20 7375 7536 now to register
    • ÑݱäµÄÖйúÂÃÓÎÊг¡ Tang Lan, VP of Marketing, Ctrip 2£®×ʱ¾»¯Öйúƽð¶Î ÖйúÓµÊÀ½çÉÏ×îŲª·¢ÕÄÂÃγ¡£¬ËüÌÒÇ°¾ºÍÔö¤ Zhiping Li, Vice President, Hanting Inns & Hotels Group DZÁ¦ÊÀú·ÉÏÈκ¹¼Ò¶Þ¨Äⵡ£ÖÐÍøÂçÓû§ËýÑ Wilfred Fan, Vice President, Agoda ¾-³¬Ô½ÃÀ¹ú£²¢ÇÒ¿Ìì20ÍòÐÂ×¢²áÓû§µÄ¾ªÈËÙ¶ÝÔö£¬ Ô¤¼Æµ½2008Äꩽ«´ïµ2ÒÚ8ǧÍòµÄøÂçÓû¡£ 5. ÆóÒµÂÃÓΡª¹ÜÀí«Ë¾×÷·ÖÏúÇþ£¿ Ëæ×ÅÖйú²½¼¶µÄ»Ï³´ó£¬¡°ÙÈÕ¾-ñ¸îÂÇ¿¯ ÂÃÓιÜÀí«Ë¾ÔÚÖÐúÕý𽥳ɪ·Ï²ÆµÄÒ»¸öØÇþ¡£ ÒÔ¼°ÖйúÕþ¸®¡Ê82£¥µÄÈË¿ÚÀë»ú³¡¾àÔ90·ÖÓÒÔ ÖйúµÄÆóÒ¿Í»§ÑÂýâʶ½ÀûÓÃÎÜí«Ë¾Ô¤¨²· ÄÚ¡±µÐÛÀ¶Í¼£¬Ö¹úÂÃÓÎʳÞÒÉÇ»¿éÁîÈË´ÏÑû ±ãÀûÐÔ¡£µ«ÊÇÈÆðÖ§¸¶ÂÃÓιÜí˾һ¨°Ù·Ä½¬´ó²¿ »úÓöÎÖÍÁ¡£ µ±ØÆóÒÀÈ»«Ïò´¿âÐÔÄν׷ÑÓᣠµ±½ñÈÕÊìϤÍøÂçÄêÇáÒ»´ú¡ÉíäΪÃ÷¸Ô£³Ë¬ ̽Ë÷ÂÃÓιÜÀí«¾Ä»á©µ×îůÆóÒÏ¿£¬È·±ú ÓÉÍøÂç´ÀµÄ½ðÈÚûÒæ«ÃÔÕýÊÏÖ¡£ ¹«Ë¾Õû×°´ý·¢£¬ÔÚâ¸öеÄÆóÒÃÓÎʳ¡ÏÖ±»¯ • • • • • • Tim Ramage, General Manager, Greater China, Carlson Wagonlit China • Douglas Barber, COO, Guoman Hotels William Dong, President & CEO, Best Western China ¿§·ÈСª Chen Chao Zhuang, Co-Founder & CTO, Qunar.com Feng Zou, Chairman, ChinaComfort 6. ÔÚÏß°²È«¸¶¿î˵ç×ÓÉÌÎñÄлúö Sandeep Bahl, General Manager China, Northwest Airlines ÔÚÏß°²È«¸¶¿î·½Ò»Ö±À´¼ÊÇÞƵͳɾÄøÂçÃÓÎú£ ¿§·ÈСª ·¢Õ¹µÄÖÆÔ¼ÒòËØ¡£Ã»Óбª°²È«´ëÊ©¬ú¾½³×ÅÙ ÉùÓþµÄ·çÏÕ£¬ú¿Í»§¶ÔÒ²áȱÙÐÅ¡ 3£®×ʱ¾»¯°ÂÔ˲¨ еĸ¶¿î½â¾ö·°ÔÀ´ÈÝÒ×ΪËÃÇùÓÊÜ£¬ø±ñÏûÑÕß ¼Ì½ñÄêµ°ÂÔË£¬ÀúÊ·¸øÓèºóÃÎг¡õÑù¢Õ¹Æô¾¿ µÄ±ä»¯Ò²¸ü¼ÓÑËÙΪÕâЩ·½°Ê´ÔìÁÇ¿èó¡£ °ÂÔ˻ὫÈÊÀçµÄ¿¹â¶¼¾ÛÚÖÐú£¬ÕýÇÏë³Ã • ÓÎȳ±×ʾ»¯µÄúöÆÚ£¡ ÈÃÎÒÇÑо¿Àú½ì°ÂÔËÖ÷ ¹úµÄͳ¼ÆÊý¾Ý£º • • • • • • • Yang Lei, CEO, BilltoBill Peter Gordon, VP, Commercial Payment Solutions, Roy Graff, Director of Business Development, Sportsworld MasterCard Worldwide Harry Tan, President & CEO, Days Inn China Ernst Hemmer, Regional Director APAC, OctopusTravel Îç²ÍЪϢ ÈÕÄ©Éç½»Ñá ÂÃÓβúÒµÀï×îÖتĺó°ÔËÛ̳¡£
    • Guangfu Cui, CEO, eLong 2£®·¢Õ¹ÐÂ͵ÄÓ¯ÀûÔÖÏúÇþ ×÷Ϊһ¸ö¹ú¼£¬´±ãÔÑÇÖÞê½øкâÁ¿µÄ· • ÏúµÍ³±ÈÆäËû¹¼Ò¸üÔÁã¡£ÚÕâö¶ÖÐÃÓÎÊ ÐèÇó¼«ÆäÍúÊ¢µÄ±ºò£¬È·¶¨ÂÓ¯ÀûÔÖÏþ • ÓÚÕû¸öÂÃÎÐҵijÖøÔ¤ºÍɹ¦Áت¡£ • • • • • • • • • Xue Qiang, Vice President eCommerce, Travelsky • Paul Yin, VP & Marketing Director, China Odyssey Tours George Cao, President, Go10000 Christina Siaw, CEO, Macau.com Zinan Liu, Director of Sales & Account Management, HRG CLOSE OF CONFERENCE Meng Yu, Executive Vice President, JinJiang Inns Co. ¿§·ÈСª ChinaContactÖ ´ Ð ¶ - Ê Â ¸ ð È å ì Ç Ö ÷ ³Ö£¬Ëû½«Ö÷³ ÂÛ̳£¬²¢Õ¹ÍûÖйúÂÃÓÎ 3£®ÕûºÏÓªú²ßÂÔ Òµ Ä·±ÈÙ·¢Õ¹Ç°¾ £¬ ÍøÂçÓªÏúÊÇÃβƷÛÖÐ×î¾-¼¡¢Õë¶ÔµÄÒ»½£«Ú ÒÔ¼°Î÷·½ÂÃÓλú¹ Óµ Öйú£¬Ò»´ó²¿·µÄʳ¡ÓªÏ§öÀÈèßÂÛÍêÉÆ-÷ ϺÍßɲԵĹضúÆ·ÅÒ»Öм°ËùÓª³¦Á ÓÐÄ ©»úÓöÔÚ¹ú¼ÊÄ¿ ¹ØÖÒª¡£ µÄ ØÖ®¼äÓú·¢¼¤ÁÒµÄ • ¾ºÕùÖлñÒæ¡£ • ½«ÒªÌֵĻЩ÷â°üÀ¨£º • • • • • • • • Aliana Ho, SVP Destination Marketing, Venetian Macau • Jimmy Jia, Vertical Head of Travel, Google China • Frank Zheng, Head of Purchasing, Caissa Michael Chen, Vice President - Marketing, Jinling Hotels & Resorts • Îç²ÍЪϢ +86 (0)108 421 4479
    • Targeted distribution and sales strategies Conference agenda Day 1 – wednesday 24th September keYNOTe 4. Managing revenue and sales in the face of hotel 1. The Ctrip experience room over-supply Ctrip have long been the pioneer and leader of China’s online travel market Olympic fever has brought an unprecedented level of hotel investment into China. place. As the Chinese market matures, Ctrip have not only managed to Remarkably some of this competition is from chains that until now have never stay ahead of the competition, but have experienced massive growth invested outside their own national base, adding to the heightening oversupply of in the process. rooms. Shanghai felt the affect of this in 2007, experiencing a 3% drop in average occupancy. Let our Ctrip expert share with you what he considers to be the key decisions in their journey to online success. Hear what led to their 66% As the post Olympic boom eventually subsides, the onus will fall on both the profit growth in 2007, and how they see the Chinese marketplace evolving Revenue Management and Sales teams to solve the problem of ‘how to manage over the coming 10 years. revenue in an oversupplied market’. Will Total Revenue Management become mainstream, in favour of classic management of room revenues? Tang Lan, VP of Marketing, Ctrip Zhiping Li, Vice President, Hanting Inns & Hotels Group 2. Profiting from the Chinese boom period Wilfred Fan, Vice President, Agoda China is the world’s most exciting travel market place. The business and growth potential is incomparable to any other nation in history. The number 5. Corporate travel – Travel Management Companies of Chinese internet users has overtaken the US, and is expected to reach as a distribution channel? 280 million users by the end of 2008 at a staggering 200,000 new internet Travel Management Companies are steadily emerging as a viable means by which subscribers per day. to distribute travel products across China. Chinese corporate clients are slowly With the growth of the Chinese middle class, the new emphasis on a realising the simplicity of travel bookings using TMC’s, however most local ‘Holiday Economy’, and the ambitious plans of bringing 82% of China’s companies still prefer to pay a transaction fee instead of a TMC population to within 90 minutes of an airport, Chinese travel is a mouth percentage commission. watering land of opportunity. • discover the optimised corporate programs TMC’s can provide, and ensure As the internet savvy youth of today become the cash rich young adults of your company is positioned to capitalise on new corporate travel markets. tomorrow, the real financial benefits of an online presence will be realised. • What new opportunities and markets can the emergence of TMC’s provide? • Sink or swim – what types of companies will prosper in a more liberal • Evaluate how cost effective this distribution channel is Chinese business environment? • What added value can TMC’s provide local suppliers by handling their • What is the typical profile of a new Chinese internet user? corporate travel bookings? How do they purchase travel products online? Tim Ramage, General Manager, Greater China, • What lessons can be learnt from successful Western companies Carlson Wagonlit China following an internet penetration boom? Douglas Barber, COO, Guoman Hotels • Forecasting the future – how long will the current boom last, and what can we expect the Chinese travel market to look like by 2010 and beyond? COffEE BREAk William Dong, President & CEO, Best Western China Chen Chao Zhuang, Co-Founder & CTO, Qunar.com 6. The growing opportunity of eCommerce with Feng Zou, Chairman, ChinaComfort secure online payment portals Sandeep Bahl, General Manager China, Northwest Airlines Online payment solutions have long been a restriction to the growth of cost effective online travel distribution. Without the necessary securities in place COffEE BREAk your business runs the risk of harming its own reputation, and the confidence of your customers. 3. Capitalising on the Olympic Buzz New solutions to this problem are becoming more readily available, and the What can history teach the travel industry in the aftermath of this change in consumer behaviour is quickly creating a greater need for these Olympic year? solutions to be implemented. Since the Olympics have cast global eyes on China, the window of • Many major online players find that customers use their site as a research tool opportunity to cash-in on the inbound visitor boom is now! Consider primarily, and still prefer manual offline payments. Will automated payments be these past host country statistics: led by an industry push or a radical change in consumer behaviour? • Pre-Olympic Barcelona saw only 1.7 million tourists annually, • International credit card payments - What kind of new sales opportunities will compared with more than 5.5 million today be missed if your site cannot accommodate international credit card payments? • Australia hosted an extra 1.6 million visitors in the year following the • How are fragmented hotel payment portals hindering their ability to grow Sydney Olympic games, accounting for over $6 billion in new spending. online booking numbers? • Greece’s visitor arrivals rose by 13 percent after the 2004 games, and • Which new start-ups have experienced success in attracting consumers to allowed the city to re-brand itself as an activity hot spot. book using online portals? What have they done differently from the Financial spin-offs for the travel industry from the Beijing Olympics will established players? be immense. Ensure you are positioned to exploit this, and that the type • Agents feeling the squeeze – how must agents adapt to remain relevant in the of products and services you offer appeal to the diverse and lucrative new online environment, as consumers slowly move toward online payments? markets set to flood China. Hear about the key distribution channels – both on and offline – that will optimise your ability to generate continued post- Yang Lei, CEO, BilltoBill Olympic revenue. Peter Gordon, VP, Commercial Payment Solutions, Roy Graff, Director of Business Development, Sportsworld MasterCard Worldwide Harry Tan, President & CEO, Days Inn Ernst Hemmer, Regional Director APAC, OctopusTravel lunCH BREAk EnD Of DAy nETWORking RECEpTiOn The travel industry’s most important post-olympic
    • for evolving Chinese travel markets Conference agenda Day 2 – Thursday 25th September keYNOTe 4. Optimising your Agency-Supplier 1. The eLong story – The 4G’s strategy to revitalize distribution relationships eLong distribution and sales partnerships between agencies and suppliers have Recently, eLong (52% owned by global giant Expedia) has seen its brand integrity provided the basis for Chinese travel business. Times are changing, and and growth momentum being regained. the impacts of this will be felt by agencies nationwide as online bookings are expected to swell from 5% to 12% of total bookings by 2012. History Hear how a dramatic shift towards customer satisfaction, the launch of a fresh new suggests that the relevance of agencies suffers greatly when online user friendly website, the integration of Expedia global resource and the promotion bookings become mainstream, hear what this will mean for the of corporate responsibility, has reversed the fortunes of eLong. Chinese industry. Guangfu Cui, CEO, eLong • “Offline sales through agencies works fine for me. Why would I want to change?” 2. Developing new & profitable distribution channels • What new facilities and non-traditional travel products should As a nation China’s distribution landscape is considerably more fragmented than agencies offer to maintain their relevance to the consumer? other nations, even by Asian standards. Identifying how lucrative new distribution • What will the possibility of increased GdS competition mean channels are key to the prolonged growth and success of all travel businesses in for traditional agencies? this time of heightened demand for Chinese travel. • To avoid damaging agency to supplier relationships, many suppliers • Hotel sales have dominated the share of Online Travel Agency revenues, which are restricting their online marketing activities. Is there a way for grew from RMB 142 million in 2002 to RMB 4 billion last year. What promising agencies and suppliers to leverage off one another in an online world? prospects does the emergence of OTAs now hold for airlines and package tours? • discover the cost benefits of driving consumers directly to your • Identify your distribution channels that are underperforming online booking engine. What content must your website contain for • Ensure the level of profiting from supplier and agent relationships is reciprocal consumers to make a purchase? • What new technologies are impacting the way that agencies and suppliers have Xue Qiang, Vice President eCommerce, Travelsky classically interacted? Paul Yin, VP & Marketing Director, China Odyssey Tours agenda in english • The corporate sector – how can you establish firm ties with this hugely lucrative Christina Siaw, CEO, Macau.com market segment? • How must the traditional agency role evolve to accommodate the continued shift ClOSE Of COnfEREnCE towards online bookings? • The Chinese market is maturing – what new distribution channels can we expect to see as a result? PluS - attend this exclusive George Cao, President, Go10000 Pre-conference workshop Zinan Liu, Director of Sales & Account Management, HRG China’s booming tourism sector and the opportunities that exist for Meng Yu, Executive Vice President, JinJiang Inns Co. Western tourism organisations to benefit. Some of the topics to be COffEE BREAk touched on: 3. Integrated sales and marketing strategies • Updates on recent changes in China’s tourism sector – Online sales and marketing is the most cost effective and targeted means to selling market movements, trends, policies. travel products. However in China a large portion of a marketing spend still needs to be offline to be comprehensive. Aligning offline strategies with your online is • Who are the major players and what are the market essential for brand consistency and the success of an all encompassing access routes? marketing strategy. • How are the changes in government regulations going to • Achieving the best possible marketing mix – which channels will target affect market access? your customers most profitably? • What is happening in China in the field of ticketing, GDS, • Chinese consumers are the world’s biggest users of social networks. online travel and FIT? What new marketing possibilities does this create? • What products would be suitable for independent • Supplier website bookings grew by RMB 442 million in 2002, to 18.2 billion in Chinese travellers? 2007. Hear what types of services (and assurances) you must provide Chinese • Where are there opportunities for Western expertise and customers with, to cash-in on this lucrative channel innovation? • As with the US 10 years ago, domestic air travel is fuelling online adoption. • How to stay competitive in light of the increased market What flow on affects can we expect to start seeing for China’s other travel sectors? competition for Chinese tourists? • Search engine optimisation, email marketing, rich media, Web 2.0…. What forms • What is unique about Chinese visitors in their behaviour of marketing will entice the unique Chinese customer to purchase travel online? and preferences? • Hear the benefits of operating centralized marketing and distribution teams • What is the source of complaints from Chinese about Aliana Ho, SVP Destination Marketing, Venetian Macau visiting Western destinations? Jimmy Jia, Vertical Head of Travel, Google China • How can the present pressure on prices be solved to ensure Chinese receive quality service and products Frank Zheng, Head of Purchasing, Caissa while abroad? Michael Chen, Vice President - Marketing, Jinling Hotels & Resorts • How to impress upon your Chinese customers the quality of your service lunCH BREAk forum. Call +44 (0)20 7375 7536 now to register
    • Practical distribution strategies for the fragmented Chinese market 2008 Travel Distribution & Sales China 2008 2008 24 -25 24th - 25th September, Renaissance Beijing Hotel How to book 8ÔÂ8ºÅÇ°Ô¤¶¨ 9ÔÂ5ºÅÇ°Ô¤¶¨ ±ê×¼Û How to Pay: 3 Reasons to attend Telephone: Call our sales office +44 207 375 1. BOOk BefOre BOOk BefOre NOrmAL 7536 (UK) or +86 (0)10 8421 4479 (China) AuG 8Th SePT 5Th PrIce º£ÒÊ«¹ì°Û úϱÆá»Çà ε ªÁ +44 207 375 GOLD PASS* 7536 (Ó) ßÕò» ú¹¢ +86 (0)10 8421 4479 (Rest of World) US$1295 US$1395 US$1495 (Ö) ú¹Ð • 2 day pass • Conference CD Rom Invoice: Complete and return this form and you will receive an invoice SILver PASS* CanCellations: All conference places are fully Content - The issues discussed (Rest of World) US$895 US$995 US$1095 transferable without any charge. Cancellations received at this unique Chinese travel forum, before 17.00 (GMT) on Friday 5th September 2008 will • 2 day pass not incur a penalty (credit card registrations are subject have been compiled after hours of to a 5% administration fee). If written confirmation of a cancellation is not received by 17.00 (GMT) on Friday industry research. The agenda is 5th September 2008, we will be obliged to charge the full constructed to provide practical ad- Öйú±¾µØ«Ë fee. Please note - you must inform the conference desk • RMB6750 RMB7650 RMB8450 in writing of any cancellations email: customerservices@ vice, provided by senior experts and firstconf.com. The organisers reserve the right to make • changes to the programme without notice. entrepreneurs from across all travel sectors. Travel Distribution China is ûϡȨ¶¤Ô ÔÒÉ¿±Æá»ÐÓùˬ£ ¼Î²ÜÄ» 󺨶¤Ôû¹çÈ your key to Chinese distribution and Ãâ·Ñת¸øÆäËûÈ »òÕßÄã¿ÉÒÔ²Î¼Ó ÃÇÆäËûµÄ»áÒé¡£ RMB4800 RMB5550 RMB6300 ÎÒÃǶÔÚ2008Äê9ÔÂ5ºÅ5µãÇ°£¨GMT£©µÄÔ¤¶¨È¡Ïû sales success. ² » á Ê Õ È ¡ Î º · Ñ Ó Ã ¡ £ ¨ Ð Å Ó Ã ¿ ¨ × ¢ ² á µ Ä » á Ê Õ È ¡ 5 %µ Ä 2. • ¹ÜÀí·ÑÓã©Èç¹ûÔ¤¶¨¡ÏµÄÊéÃæ·ÐŲ»ÇÚ2008 Ä ê 9 Ô Â 5 º Å 5 µ ã Ç ° £ ¨ G MT£ © Ê Õ µ ½ £ ¬ Î Ò Ã Ç ± Ø Ð ë Ê Õ È ¡ È « ¶î·ÑÓá£×¢Òâ-Äã±ØÐë´Åµ½ customerservices@ ËùÓлáƱ°üº¬2Ìì»áÒ飬չÀºÍÉç½ÑµÄÈ볡¨¢ firstconf.comö×ýÀõÌË´Ô¶ôÁ£±ÇÃÒΡ¨¶¤ÔĵãûÏ¡È *All passes include access to both days of the conference, exhibition & networking £¡ûÀ¨Èĸü µªÖ¨Í-¾»²Îº Èö³ ºÃ£¡ Çë×¢²áÎÒµ½2008ÖйúÂÃÓηÖϺÍÊÛ̳ yes!! Please register me for Travel Distribution & Sales china 2008 Ãû First name: ÐÕ Last name: Speakers - Our strong list of speakers have all been personally ¹«Ë¾ Company: invited to present in 2008, as they have a wealth of industry knowledge ְλ Position/Title: and understanding that has made µç»° Telephone: ´«Õæ Fax: them all leaders. At no other forum will you find such a high number of µçÓÊ Email: top executives in one location, ready to share their experiences of success µØÖ· Address: and failure. 3. Óʱà Postcode: ¹ú¼Ò Country: ¸¶¿î·½Ê / Payment: :¸¾Ë«¹ÒÎø±Æ¢·ª¿ëÇ Please invoice my company: $$/RMB _______________ .¹Åºà±ò : Purchase Order No.: _________________ :¨î¿¶¸ ÃÓÅÐ ÒÎ Please charge my credit card: $$/RMB _________________ AMEx VISA MASTERCARd Networking - EyeforTravel have ëÂź¨¿ÃÓ Ð Credit card number: ÚÆ§Ð Ê Expiry date: been in the conference game for more than a decade, so we understand Ö×ûÃÏɨ¿ Name on card: the importance of interaction with ©ûÃ Ç Signature: your fellow delegates. With extended breaks, an online networking centre £ ¡ î ¶ å« ¿Ï ¸ ÇÈ ° á é Ó » Ò ¼ Î ² Ú Ô ë Ø ã Ð ± Ä º £ â ¢Ò × nB: Full Payment must Be reCeived BeFore tHe event and conference networking party, we © Copyright 2006 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved. are industry leaders in facilitating www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd. your socializing before, during and designed by The No Nonsense Group - www.tnng.co.uk after the conference. +86 (0)108 421 4479 Group bookings available. Call +44 (0)207 375 7536