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EyeforTravel - Travel Distribution - Central & Eastern Europe (2008)
 

EyeforTravel - Travel Distribution - Central & Eastern Europe (2008)

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How To Sell and Distribute Travel in Central & Eastern Europe.

How To Sell and Distribute Travel in Central & Eastern Europe.

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    EyeforTravel - Travel Distribution - Central & Eastern Europe (2008) EyeforTravel - Travel Distribution - Central & Eastern Europe (2008) Document Transcript

    • Meet, network and do business with the leading travel professionals from Central & Eastern Europe save €100 Early bird exp ires on travel Distribution 15th October 2008 Central & Eastern Europe 2008 19-20 November, Angelo Hotel, Prague How to sell and Distribute travel in Central & Eastern Europe Central-Eastern Europe’s annual meeting place for the leaders in travel marketing, pricing and distribution Attend this conference to: Just imagine what you could learn • Understand the Changing Relationship Between from these industry leaders! Suppliers, Intermediaries and 3rd Party Sites in Central Eastern Europe region • Learn how to distribute your travel products across distinctive CEE markets and understand the needs of CEE Travel Consumers • Hear about online vs offline share - What factors will define the future of travel distribution landscape? • Find out how fast are hotel online bookings growing in CEE region and what are the main opportunities and challenges • Hear which channels are worth investing in and what travel products have the best prospects in this fragmented market • Learn about latest marketing & distribution strategies for hotels and airlines sPoNsoRED BY: MEDIA PARTNERs spółka akcyjna Give this brochure to a colleague who might be interested if it doesn’t apply to you! REgistER Now at www.eyefortravel.com/tdcee
    • great conference, many interesting presentations” Mateja Susnik, Kompas 4 Reasons Why You Shouldn’t Miss This Event: 1. Topics Relevant to Your The number of online bookings is Business constantly growing, as the online market currently makes up just 12% of This event is designed to allow you the total travel market in CEE countries to understand the overall distribution you cannot ignore vast potential of structure in Central & Eastern Europe. your offline market. Do you know which Over the course of two information- offline marketing techniques work best packed days, you will experience for you? During this conference you will a wide range of thought provoking hear the professional tips that will help sessions designed to stimulate and you to target offline markets in CEE inform. 4. and ensure that the online strategies Ample Networking The conference will begin with expert are complementing your offline keynotes on how travel distribution campaigns. Opportunities We will run an online contact centre 2. has evolved in Central Eastern Europe. High Quality Speakers: to enable you to organize meetings in We will have a closer look at changing relationship between suppliers, Regarding all CEE markets as one advance and touch base with those intermediaries and 3rd party sites and region is a common mistake as each crucial contacts. It will be up and try to understand what purchasing market has its own set of distinct running before the event so you can trends tell us about the future of travel characteristics that makes it unique make initial contact and after the event distribution in CEE region. This session from the rest. That’s why we have to catch up with people you missed. will also help you how to identify the invited speakers from across the region By limiting the number of e-mails we’ll right distribution partners for your who will give you insight into this highly ensure you only hear from potential travel product. fragmented market. partners and avoid spam. The global trend in online travel is Our conference brings together more hitting Central & Eastern Europe in a than 20 speakers from: Bulgaria, big way. The internet is re-defining the Croatia, Czech Republic, France, way customers research and book Germany, Hungary, Lithuania, Poland, travel, and creating a whole host of Romania, Slovakia and the UK. critical business issues, challenges and hurdles to overcome. In comparision to Western Europe, internet and broadband penetration in Central & Eastern Europe is still very low, posing a structural barrier to immediate growth in online bookings, however, both the travel and e-commerce markets are set to grow tremendously over the next few years. Looking at Euros spent per 3. online travel buyer, Eastern Europeans buyers spent an average of €1,260 in Interactive Participation You will end your information packed 2007, second only to the UK! The main The comprehensive agenda includes first day at our networking cocktail questions that need to be answered all the current top priority issues, as party. We know that you want to are: how will the growth of online well as providing the latest information meet your fellow attendees in a travel affect the future of the market and guidance from those companies social environment- which is why our in CEE region, what challenges does who are already successfully tackling networking receptions are always e-commerce represent and how does them. You will hear stimulating, such a great success! Being held CEE online market differ from other thought-provoking presentations and in the exhibition hall, this informal regions. you will have the chance to get all your environment is the perfect opportunity questions answered. Each speaker for you to see the products on offer, will address the issues on the agenda meet your fellow delegates and discuss and illustrate them with real-life case the issues that have been raised. studies. Finally the moderator will generate a panel debate or field your Book now to secure questions directly to the speaker, as your place today! this conference is specifically designed to encourage your active participation. Register online Now at www.eyefortravel.com/tdcee
    • Day 1: wednesday 19 Novemember, 9:00-18:00 9:00-10:30 session 1: Presentations and Panel Discussion 14:00-15:30 session 3: Presentations and Panel Discussion How Has Travel Distribution Evolved in sector spotlight: Airline Distribution and Central Eastern Europe ? Understand the Marketing strategies Changing Relationship Between suppliers, • Air currently accounts for 61% of online travel bookings in CEE making it the key driver in this market. Is this trend likely to Intermediaries and 3rd Party sites continue or will other supplier segments start to gain ground over • What do purchasing trends tell us about the future of travel the next 12 months? distribution in CEE region? Which distribution model will dominate? • How are the traditional airlines developing their online strategies? • Evaluate how the costs of going direct compare with the costs of What percentage of their bookings are now made online and how selling through intermediaries. is this predicted to change in the future? • Who are the major players in this market and how to identify the • How are LCCs selling to CEE customer? right distribution partners for your travel product? • How to effectively compete with the low cost carriers without • As suppliers are working on increasing direct business from diminishing your brand or ROI? consumers, on what basis should they continue to work with 3rd • How can airlines increase direct sales and still ensure a profitable party sites? working partnership with intermediaries? • What are hotels’ and airlines’ strategies when it comes to • With a growing online audience, what are the opportunities for increasing direct sales? And how are 3rd parties reacting? airline websites to sell ancillary products to their direct customers? • How will the growth of online travel affect the future of the market? • Discover how purchasing behaviour differs across CEE region. • Which channels are worth investing in and what travel products What payment options are required for different regions? have the best prospects? What are the key trends and predictions Bjorn Brandt, Head of Western Sales & Acting International Sales that will lead to new opportunities? Director, Malev Hungarian Airlines Marcin Laskawski, Vice President, Travelplanet.pl (Poland) Bernard Berger, Director of Route Development, Ryanair Andrew Pyner, Director of Distribution, Russia and EMEA, Expedia (UK) 15:30-16:00 Networking Coffee Break Radoslaw Dutkowski, Director of e-Commerce, LOT Polish Airlines 16:00-16:30 session 4: Presentations and Panel Discussion Evaldas Tylas, Managing Director, Interneto Partneris (Greitai.Lt, Flysiesta.Lv, Bookinghouse.ee) Lithuania Tour operators and Travel Agents’ 10:30-11:00 Networking Coffee Break Perspective on Travel Distribution in CEE: • How have the traditional tour operators and travel agents adapted, 11:00-12:30 session 2: Presentations and Panel Discussion evolved and grown? • What % of travel is sold offline via traditional travel agents and how Distribution Fragmentation: learning to is this likely to change? Distribute Across Distinctive CEE Markets • Customers rely on offline market so traditional travel agencies have • What are factors that must be taken into consideration when always been an important distribution channel in CEE. Given the distributing across CEE? Language? Technology? Buyer fast changing travel landscape, are travel agents keeping up with behaviour? the latest trends? • Regarding all CEE markets as one region is a common mistake. • Understand the importance of addressing one to one customer Learn how to recognize and avoid pitfalls of this region which is a needs and get advice on achieving this whilst keeping costs down collection of very distinct markets linked geographically Tatiana Kyselova, CEO, Pelikan Travel (Slovakia) • Applying regional distribution models and then adjusting them locally - what are the extra costs that you will incur? 16:30-18:00 session 5: Presentations and Panel Discussion Marko Vojkovic, President, Adriatica.net Group (Croatia) Travel search optimisation in CEE: How Do Michal Wrodarczyk, President, Fru.pl & Vola.ro (Poland & Romania) You Ensure Your Customers Find You Before Ginger Taggart, Director of International Markets, Disney Resorts (France) Your Competitors online? • Which regional factors are important when promoting your 12:30-14:00 Networking Lunch Break company via search engines? • Learn how to measure the quality of traffic driven to your site Networking Drinks Reception • Search engine optimization vs PPC (pay per click) and CPA (cost per acquisition) marketing - where to spend and how to spend EyeforTravel invites you • What search engine optimization strategies work and how can you to join all attendees apply effective strategies across multiple products? as they wind down Google, speaker to be confirmed shortly from a day of insightful Edina Lovas, Marketing Manager, Vista Travel (Hungary) discussion, strategic 19:00 NetworkiNg DriNkS reCePtioN debate and amazing networking. group Discounts available - Call +44 (0)207 375 7228 for more details
    • Day 2: thursday 20 November, 9:00-17:00 9:00-10:30 session 1: Presentations and Panel Discussion session 3: Presentations and Panel Discussion online vs offline - What Factors Will Define Hotel Distribution and Marketing the Future Travel Distribution landscape? strategies • The online market currently makes up just 12% of the total travel • How can domestic hotels compete with the international hotel market in CEE countries. Do you know which offline marketing chains? techniques work best for you? Hear professional tips that will help • Direct vs intermediary led distribution - how can profitable you to target offline markets in CEE. partnerships with intermediaries be maintained? • Ensure your online strategies are complementing your offline • How fast are hotel online bookings growing in CEE region? marketing campaigns. What are the main opportunities and challenges? • Consumers in CEE countries use the internet to gather information, • What new opportunities exist for independent hotels to benefit but traditionally book offline. Is it likely to change? How are online from the reach of the web? What kind of distribution and habits evolving? marketing opportunities can it provide and at what cost? • How does the CEE online travel market differ from other regions? • Is your pricing right? How do you ensure you that you sell the What challenges does e-commerce in CEE region represent? right product to the roght customer at the highest possible Ninoslav Vidovic, Director of Sales and Marketing, Maistra (Croatia) price? Paulius Suksteris, Manager, TopTravel (Lithuania) • How can hotels achieve the right selling price when accommodation is dynamically packaged? 10:30-11:00 Networking Coffee Break Simon Michael, Area Director of Sales & Marketing, Marriott 11:00-12:30 session 2: Presentations and Panel Discussion International (Germany) Radka Telyckova, Revenue & Reservations Manager, Crowne Understanding the Needs of CEE Travel Plaza Prague Castle (Czech Republic) Consumers: How to Target Travelers in CEE Tomasz Janczak, Business Development Manager, HotelProfit (Poland) Region? Ingrida Vaicaityte, Director Revenue and Marketing, Member of Each European market has its own set of distinct characteristics Executive Committe, Europa Group Hotels (Lithuania) that makes it unique from the rest. Understanding each will help you to ensure you are spending your marketing budget on the most 15:30-16:00 Networking Coffee Break effective channels each country can offer, and increase your sales 16:30-17:00 session 4: Presentations & Panel Discussion potential. Learn what differentiates one country from another, and develop the perfect cultural marketing mix. Technology spotlight: Create and • What do customers from CEE region want? How can you sell travel to the CEE consumer? Maintain Profitable Distribution • Which segments of CEE traveling population are currently Partnerships with the latest Technology researching and booking online? • CEE represents one of the most fragmented markets in • Hear expert predictions on how CEE consumers will purchase terms of language, currency and web culture. Given this travel in the future . fragmentation, what technologies can be applied across the • Learn what is share of online booking vs. offline in each market and region? for each travel product. • How do you create and manage online content in multiple Amy Scarth, Head of Research, EyeforTravel languages and markets? Get tips on accurately representing your brand in a multi-lingual environment More speakers for this session will be announced shortly • Which technologies enable suppliers and intermediaries Networking Lunch Break to maintain mutually profitable partnerships? Hear expert suggestions for technologies that minimize cost and effort • Consumers in CEE region remain dubious about using credit cards on the internet so online transactions are low. Hear about effective ways to build trust and encourage online sales Luka Kukec, CIO, Executive Director IT and e-Business, Kompas (Slovenia) Petar Panayotov, Head of Marketing, TravelStoreMaker.com (Bulgaria) “Good event-I have a better understanding of the CEE market now” richard Bowden, Hertz Ireland CLoSe of the CoNfereNCe to register call sinead on: +44 207 375 7228
    • travel Distribution save €100 Early bird exp Central & Eastern Europe 2008 15th October ires on 2008 19-20 November, Angelo Hotel, Prague 3 Easy stEps to REgistER Now! 1. Your Choice of Registration Package Hotel Discounts Please tick the package price box you require below: EyeforTravel have negotiated a special rate for conference attendees wishing to stay at the EARLY BIRD noRmAL hotel. More information will be sent to you upon PRIcEs PRIcEs registration. By 15th octoBer 08 after 15th octoBer GolD PAss (for CEE countries)* Group Discounts Includes: • 2 Day Conference Pass The sooner you book the more you save! Early bird • Report: European Online Travel €1095 €1195 offers could save you €100, so book soon to get the Report 2008 ** best possible price. Plus the more people you bring, • CD Rom recording of the event the more you will save! If you buy 3 conference proceedings passes you will receive one free pass. For more details on group discounts please call sIlVER PAss (for CEE countries)* Paul Lane on +44 (0) 207 375 7597 or email €795 €895 paul@eyefortravel.com Includes: • 2 Day Conference Pass cancellation policy GolD PAss (for the rest of the world) All conference places are fully transferable without any Includes: charge. Cancellations received before 5pm (GMT) time on Friday 31st October 2008 will not incur a penalty (credit • 2 Day Conference Pass €1495 €1595 card registrations are subject to a 5 % administration fee). • Report: European Online Travel Report 2008 ** If written confirmation of a cancellation is not received by • CD Rom recording of the event 5pm (GMT) time on Friday 31st October 2008, we will proceedings be obliged to charge the full fee. Please note - you must inform the conference desk in writing of any cancellations on: customerservices@firstconf.com. Whilst every effort is sIlVER PAss (for the rest of the world) €1095 €1195 made to maintain the advertised agenda, the organisers reserve the right to make changes without notice. Includes: • 2 Day Conference Pass save €100! 3. Payment * Eligible countries: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Please tick the package price box you require above: Lithuania, Macedonia, Montenegro, Poland, Romania, Russia, Slovakia, Slovenia, Serbia, Turkey, Ukraine. Choose one of the following payment options: * * EyeforTravel´s NEW 2008 edition of the European Online Travel Report released in June with a section on Eastern Europe. This year´s new and enhanced edition will reveal the very latest travel distribution trends in Europe, present an I enclose a cheque/draft for: €___________________ in-depth analysis of our new research findings and ultimately offer strategic support for travel companies throughout the world looking to target the European market. Price of report if bought separately: £795 (+ VAT where applicable). (payable to First Conferences Ltd) 128 pages. For more information check: http://events.eyefortravel.com/research/research-and-reports.aspx 2. Delegate Details Please invoice my company: €___________________ Please photocopy this form for multiple registrations Purchase Order No.:_____________________________ Please charge my credit card: €__________________ Mr / Mrs / Ms / Dr: First Name: Amex Visa Mastercard Last Name: Company: Position/Title: Credit card number: Telephone: Fax: Expiry date: Email: Security Code (3 digits on the back of the card): Address: Name on card: State: Postcode/Zip: Signature: Country: NB: Full paymeNt must Be receiveD BeFore tHe eveNt REgistER oN tHE sECURE wEBsitE: www.eyefortravel.com/tdcee
    • 2 days packed-full with expert analysis, case studies and networking travel Distribution save €100 Early bird exp Central & Eastern Europe 2008 15th October ires on 2008 19-20 November, Angelo Hotel, Prague “a good chance to network with some key players in the CEE region” Nick Monaghan, Booking.com Informal atmosphere & Ideal venue THE sPEAKERs: We expect about 120 people at this Marko Vojkovic, President, adriatica.net Group event, which is an ideal size for you (croatia) to network and meet new contacts. Radoslaw Dutkowski, Director of e-Commerce, lot If someone is there, who you would polish airlines like to meet, you are guaranteed to catch up with them, discuss ideas Tatiana Kyselova, CEO, pelikan travel (slovakia) and exchange business cards. Andrew Pyner, Director of Distribution, russia and Plus, the conference hotel is emea, expedia (uK)´ conveniently located near the Ginger Taggart, Director of International Markets, historical centre of Prague, in the Disney resorts (France) modern business and entertainment Bernard Berger, Direcotor of Route Development, area, which means that you are ryanair ideally placed for post conference Edina Lovas, Marketing Manager, vista travel meetings and experiencing all that (Hungary) Prague has to offer! Google: speaker to be confirmed shortly Petar Panayotov, Head of Marketing, travelstoremaker.com (Bulgaria) Simon Michael, Area Director of Sales & Marketing, marriott international (Germany) Coffee and lunCh Bjorn Brandt, Head of Western Sales and Acting The backbone of your networking, International Sales Director, malév Hungarian you will be able to cement new airlines relationships and discuss future Michal Wrodarczyk, President, Fru.pl & vola.ro business opportunities during two (poland & romania) lunches and several coffee breaks Paulius Suksteris, Manager, toptravel (lithuania) Ninoslav Vidovic, Marketing and Sales Director, maistra (croatia) Tomasz Janczak, Business Development Manager, Hotelprofit (poland) Marcin Laskawski, Vice President, travelplanet.pl 5 Easy Ways To Register (poland) Radka Telyckova, Revenue & Reservations Manager, @ e-mail: patb@eyefortravel.com crowne plaza prague castle (czech republic) Amy Scarth, Head of Research, eyefortravel 8 online: go to www.eyefortravel.com/tdcee and submit your details for instant confirmation. You can pay directly on the Luka Kukec, CIO, Executive Director IT and secure site or request an invoice. e-Business, Kompas (slovakia) Evaldas Tylas, Managing Director, interneto partneris 2 fax: fax back this form to: 0044 207 3757 576 (Greitai.lt, Flysiesta.lv, Bookinghouse.ee) ( call: The booking line on: 0044 207 375 7228 lithuania * mail: This form to Registrations, eyeforTravel, 7-9 fashion Ingrida Vaicaityte, Director Revenue and Marketing, Member of Executive Committe, europa Group Hotels Street, london, e1 6Px, UK (lithuania) REgistER Now: www.eyefortravel.com/tdcee