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“We   Look Beyond the Mobile Device to Create Solutions”                                 Mobility in Small BusinessSmall B...
that use smartphones also are twice as likely to buy more in the next 12 months (see Figure 1). They wantto extend technol...
will show you is both the ROI and TCO of mobility. Now sometimes it will seem like there is no monetaryROI, but in time, i...
Mobility in Small Business
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Mobility in Small Business

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Small Business Owners,
The Need for Mobile Technology in Small Business The changing business environment poses new
challenges for every participant, but especially smaller companies. From globalization, to the pace of
product development, to changing customer relationships, forces are at work that makes it increasingly
necessary for small firms to sharpen their business practices to stay competitive. Of course this is true for
everyone, but the risk (and also the opportunity) can be greater for small companies, which may find they no
longer have a lock on national, regional, or even local customers. The products and services that helped you
build your business may no longer be sufficient given technology advances that help competitors and also
raise performance expectations of customers.

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Transcript of "Mobility in Small Business"

  1. 1. “We Look Beyond the Mobile Device to Create Solutions” Mobility in Small BusinessSmall Business Owners,The Need for Mobile Technology in Small Business The changing business environment poses newchallenges for every participant, but especially smaller companies. From globalization, to the pace ofproduct development, to changing customer relationships, forces are at work that makes it increasinglynecessary for small firms to sharpen their business practices to stay competitive. Of course this is true foreveryone, but the risk (and also the opportunity) can be greater for small companies, which may find they nolonger have a lock on national, regional, or even local customers. The products and services that helped youbuild your business may no longer be sufficient given technology advances that help competitors and alsoraise performance expectations of customers. Mobility in Small Business here are the Facts:According to IDC research, faster-growing small businesses are more likely to own smartphone. Smallbusinesses that use smartphones also are twice as likely to buy more in the next 12 monthsSmall businesses have always benefited by being flexible and mobile; smartphones help sustain thosecritical attributes even as companies grow.Almost every new technology used by small businesses has delivered benefits that are quite different from(and often much greater than) those included in early ROI calculations.Essentially, as a small business, you need to look strategically at mobile technology investment butimplement tactically. Start with the most immediate need, the one with the most obvious payback, and buildfrom there. Your adoption plan will likely need constant revision, but at least it will give you a place to startand measure progress. Sound planning, combined with flexibility in technology use, will ensure thatinvestments in smartphones and related mobile support will pay off for your organization.Positive employee experiences with smartphones naturally stimulate more use. According to IDC research,faster-growing small businesses are more likely to own smartphones. Small businesses
  2. 2. that use smartphones also are twice as likely to buy more in the next 12 months (see Figure 1). They wantto extend technology access to others in the organization. Typically, this is not a formal staged adoptionprocess but rather an opportunistic move to extend smartphone benefits beyond the initial user constituency.Fast-growing companies are more likely than small firms in general to have benefited from smartphones,and they are more likely to buy more to expand the number of employees using these devices.How to create a mobile network?In today’s economy there has been no more confusing technology then business mobility. What does theterm mobility really mean? What is mobile is it a cell phone, a PDA, or a WI-FI enabled laptop? Or is it alittle bit of all of them. Maybe mobility is in the network the ease of being connected to your importantinformation no matter what device you are using. If that is how you’re thinking of mobility then you arehalfway there. Yes, I said halfway there, the other and most important half is what many businesses fail tounderstand.That is mobility is your culture, applications, and how your business relates to your employees andcustomers. In short mobility is you. Here’s why no mobile solution can be effective for you if it’s not tailoredfor the way you do business. Many companies that have tried and failed at mobility have blamed their failureon not having the right device or network. Then they compound their failure by buying more devices andtrying the latest greatest network offering without taking a look at the real barrier to why their mobile projectkeeps failing that is how they do business. Instead of creating a mobile assessment of how their businessworks and which parts of their business can become mobile and what parts should be left as they are.Instead they depend on the marketplace to tell them how to run their business in the mobile environment.While the mobile market has some great products and services they are only tools to help you build yourmobile network but, they are not your network simply because they don’t know how your business works. Sothey really can’t make you mobile only you can do that. So the question you should be asking me is “Howcan you make my business mobile, and where do we start”? The fact that you are asking that questionmeans you are thinking that mobility is more than just devices.The Mobile Solution We OfferNow that you know about mobility I want to tell about the solution we offer called “MERP” [Mobile EnterpriseResource Planning] this solution helps business by combining the three main components of mobility that isconsulting, training, and system integration. These three components are keys to a successful mobileproject. Yet most mobile companies don’t offer these services to their clients instead they stress the latestgreatest mobile devices and not the planning or development of a solution that can help our business createa mobile network. Here is how the MERP System works.MERP Three Tier SolutionMERP Consulting ServicesOur consultant would develop a multi-year plan on how you can update your mobile system that wouldeliminate the need to purchase new mobile devices every time mobile device makers tell you that you needthe "latest and greatest" mobile devices to stay ahead of your competition. In most cases, you can keep amobile device for at least three years before changing it. And depending on the type of application upgrades,you can extend that life to four years with your fixed PCs and laptops systems. The final thing a consultant
  3. 3. will show you is both the ROI and TCO of mobility. Now sometimes it will seem like there is no monetaryROI, but in time, increased productivity that comes from a completely planned and successfully implementedmobile network will save your company money as opposed to a "piece meal" pay-as-you-go network. Itll bewell worth the expense.MERP System Integration ServicesThe next step in creating a mobile network is system integration. This is the most important but sometimesoverlooked part of a mobile network. Its probably because many mobile devices can access email and theInternet on their own, and IT staffs in most companies feel thats all that is needed for a mobile worker.Nothing can be further from the truth. Like any other device in your system, mobile devices must be able to"talk" to that system if you want your mobile staff to get the true benefits of having a mobile device.MERP Training ServicesIf you have invested time and money into a mobile network, your investment is wasted if your staff cant usethe mobile device to properly access your mobile network. Mobile training is just as important to the successof your mobile network as the applications and the mobile device you will use on that network. In fact, ifyoure planning a mobile network, a report by Gartner Groups says that at least 12% of the budget should befor training. Basic training should include an overview of mobile devices.Are You Ready to Design Your Mobile Network?Then let us help you by sending you a FREE copy our white paper “Handheld Application Guidebook” thiswhite paper is a blueprint on how to create a mobile network in this white paper you will learn: • Getting a plan in place • Budgeting for Handhelds • The Reality of Multiple Devices • The Importance of Training • Managing a Mobile Network • Security ConcernsSo why are we sending you this white paper with our secrets on how to create a mobile network? Becausewe know that once you know how a mobile network is created and how it can benefit your business. You willbe able to have that network deployed knowing that because you planned that network you have avoidedthe mistakes that could lead to failure. But that not all we don’t want to leave you hanging when you send forthe white paper you will also get a consultation from our mobile consultant to ask us questions about yourmobile needs.To download a FREE copy visit “Handheld Application Guidebook”.http://www.atcusa.com/whitepapers/Synchrologic%20Whitepapers/Published%20Handheld%20Applications%20Guidebook.pdfIf your are interested in learning more about mobility contact:Wirehead TechnologyTel: 773-944-1365Email: wireheadtec@gmail.comWeb: www.wireheadtec.com

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