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Impact of Analytics - Wipro CGT Research

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As the consumer goods industry becomes more complex in the face of a challenging economy and a fickle consumer, companies are turning to analytics to help transform the masses of “Big Data” into …

As the consumer goods industry becomes more complex in the face of a challenging economy and a fickle consumer, companies are turning to analytics to help transform the masses of “Big Data” into actionable insights. Wipro partnered with CGT to take a look at how analytics is used and where efforts to transform data are most successful.

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  • 1. Making an impact with Analytics1 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 2. As the consumer goods industry becomes more complex in the face of a challenging economy and a fickle consumer, companies are turning to analytics to help transform the masses of “Big Data” into actionable insights. Wipro partnered with CGT to take a look at how analytics is used and where efforts to transform data are most successful.2 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 3. Where does analytics have the most impact? • Not surprisingly, most analytics efforts focus on sales and a wide range of capabilities throughout the industry.3 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 4. Which are the most valuable data sources?4 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 5. What are companies doing with the data?5 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 6. Other key findings • Analytics is recognized as a critical capability by even the smallest companies. • Most organizations (62 percent) have differentiated between reporting, analytics and insights and look at them as separate functions. • Executive sponsorship is typically with the business unit head or vice president, though typically higher, CEO even, in small to mid-sized businesses. • Analytics and insights are most commonly one of many inputs for decision making, but 22 percent of those surveyed use it as the standard for fact-based decision making.6 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 7. Importance of social media • One of the most important consumer outreach initiatives for many companies involves social media, which can generate enormous volumes of structured and unstructured data. While early in most companies’ implementations, most (66 percent) are using that data for product information and awareness. We expect this to change as initiatives evolve.7 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 8. Best and leading practices • A few years ago, we saw companies focusing on data and then analytics. • Now, we are seeing leading companies outsource the “heavy lifting and loading, and dirty work” of data, and more and more, companies are piloting the outsourcing of modeling. • Wipro’s “PAD” methodology takes into consideration the base layers, otherwise known as P(rocess), A(nalytics) and D(ata). • We incorporate advanced analytics and modeling into your organization, and then layer in domain experts to help with the process and insights layers. Your company will take over the insights portion and drive the highest value back into your organization. • Companies of all sizes should be considering this model, especially when IT resources are overworked or scarce.8 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 9. For more details please visit the link below : www.wipro.com/Documents/Analytics-Research-Making- an-impact-with-analytics.pdf9 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 10. About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 130,000 employees and clients across 54 countries. For more information, please visit www.wipro.com10 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 11. Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.11 © 2012 WIPRO LTD | WWW.WIPRO.COM

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