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Up Close & Personal

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WHAT CAN A BANK DO TO MAKE BANKING A PERSONAL EXPERIENCE? IT BEGINS WITH BANKS UNDERSTANDING THEIR CUSTOMER’S BEHAVIOUR AND THEIR ACTIVITIES.

WHAT CAN A BANK DO TO MAKE BANKING A PERSONAL EXPERIENCE? IT BEGINS WITH BANKS UNDERSTANDING THEIR CUSTOMER’S BEHAVIOUR AND THEIR ACTIVITIES.


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  • 1. UP CLOSE & PERSONAL WHAT CAN A BANK DO TO MAKE BANKING A PERSONAL EXPERIENCE? IT BEGINS WITH BANKS UNDERSTANDING THEIR CUSTOMER’S BEHAVIOUR AND THEIR ACTIVITIES. SUCH AS... Which supermarket they shop at regularly Or their favorite restaurants Or their special interests such as movies or bowling And even understanding their favorite vacation spots GIVING BANKS A SINGLE VIEW OF THEIR CUSTOMERS 1 DATA MANAGEMENT 2 First, all this Data (Big Data) is culled through a data management system that provides banks with valuable information ANALYTICS 3 • Segment customers based on lifetime value analysis • Microsegmentation fine-tuned to customer's activities • Predictive analytics for real-time and dynamic personalization RESPONSE STRATEGY • One-to-one personalization of offers • Real-time event marketing • New product development THE RESPONSE STRATEGY THUS FORMULATED HELPS BANKS GET CLOSER TO THEIR CUSTOMERS. SINGLE CUSTOMER VIEW CAPABILITY: 35% 70% of banks have a real-time single customer view of banks use microsegmentation & predictive analysis RESPONSE STRATEGY: 36% 47% of banks offer real-time marketing of banks offer one-to-one personalized services SO HOW CLOSE ARE YOU TO YOUR CUSTOMER? Detailed Findings available on the EFMA-Wipro report on Retail Banking. Read More DO BUSINESS BETTER WWW. W I P RO . CO M NYS E: W IT | OVER 1 4 0 , 0 0 0 EMP LOYEE S | 57 C O U N T RI E S | C O N S U L T I N G | S Y S T E M I N T E G RAT I O N | O U T S O U RC I N G

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