UP CLOSE &
WHAT CAN A BANK DO TO MAKE
BANKING A PERSONAL EXPERIENCE?
IT BEGINS WITH BANKS UNDERSTANDING THEIR
CUSTOMER’S BEHAVIOUR AND THEIR ACTIVITIES.
they shop at regularly
Or their favorite restaurants
Or their special interests
such as movies or bowling
And even understanding
their favorite vacation spots
GIVING BANKS A SINGLE VIEW OF THEIR CUSTOMERS
First, all this Data (Big Data) is culled through a
data management system that provides banks with
• Segment customers based on lifetime value analysis
• Microsegmentation fine-tuned to customer's activities
• Predictive analytics for real-time and dynamic
• One-to-one personalization of offers
• Real-time event marketing
• New product development
THE RESPONSE STRATEGY THUS FORMULATED HELPS
BANKS GET CLOSER TO THEIR CUSTOMERS.
SINGLE CUSTOMER VIEW CAPABILITY:
of banks have a real-time
single customer view
of banks use microsegmentation
& predictive analysis
of banks offer real-time marketing
of banks offer one-to-one
SO HOW CLOSE ARE YOU TO YOUR CUSTOMER?
Detailed Findings available on the EFMA-Wipro report on Retail Banking.
DO BUSINESS BETTER
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