The mHealth Case in India


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India’s healthcare system is ripe for innovation. Over 75% of healthcare costs paid out-of-pocket create a consumer driven market capable of rapid change. Using technology to enable greater access to care at a lower price point is critical

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The mHealth Case in India

  1. 1. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL1 Telco-led transformation of healthcare service delivery in India The mHealth Case in India
  2. 2. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL2 The mHealth Case in India HIGHLIGHTS India’s healthcare system is ripe for innovation. Over 75% of healthcare costs paid out-of- pocket create a consumer driven market capable of rapid change. Using technology to enable greater access to care at a lower price point is critical The paper presents the opportunities for mHealth adoption in rural and urban markets, and explores the role that telcos can play in the delivery of mHealth services in India
  3. 3. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL3 What is mHealth and its different levels? Information service Enabling service Transformative service  The lowest tier of mHealth services  One way communication or messenger –board style question and answer services.  Lacks interaction and personalization  Share information between patients and healthcare providers  They start to function as substitutes for traditional care  Includes tele- consultation, SMS prescription etc  Bridges gap from enabling services to transformative services when objective healthcare data can be collected.  Mostly limited to health care data which is limited to diabetics and cardio-vascular diseases mHealth is the delivery of healthcare services or information with a mobile phone. In India, the low internet penetration rates and high mobile usage is bound to spur more mHealth services rather than eHealth (online)
  4. 4. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL4 Consumers with low mobile spending are price conscious and are either unable or unwilling to pay for high-cost, facility-based private healthcare. Individuals with lower monthly mobile spending are significantly more likely to believe that mHealth services is easier to use than the services they are currently receiving. The Appetite for mHealth in India mHealth has potential to fill the gaps in the system by providing expanded access at a lower cost. Figure 1: mHealth Awareness and Usage Levels Source: Wipro and IAMAI Study, 2012
  5. 5. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL5 Key drivers and Barriers of mhealth in India KEY BARRIERS Security and privacy of healthcare information is always a concern. And apart from complexity, willingness to pay and a lack of value are often cited as barriers KEY DRIVERS mHealth serves as a convenient way to access high quality information, save costs and improve health management mHealth Barriers Source: Wipro and IAMAI Study, 2012 mHealth Drivers Source: Wipro and IAMAI Study, 2012
  6. 6. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL6 Rural Health: Expanding Access in a One-to-Many Approach • Rural areas face the biggest shortages of healthcare capacity in India. mHealth has the potential to supply cost-effective care to rural India • For mHealth to succeed in rural areas a combination of human resources, improving supply chains, providing micro-insurance and using low-bandwidth applications are needed Human Health Enabler  a competent individual willing to invest in a phone and the required accessories Supply Chain Improvement  Medical supply and purchasing capabilities can be expanded via mobile enablement Micro Insurance  Low cost plans can provide basic diagnostic & care services while remaining affordable Technology  The rural mHealth market will continue to grow with consumer demand, technology adoption and infrastructure improvement
  7. 7. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL7 Urban Care: Providing Transformational mHealth Monitoring Services • Urban individuals, especially those in higher income brackets, present a completely different market opportunity • Convenience and the best quality of care outweigh cost for this segment  Services that showcase partnerships between respected healthcare providers and technology-enabling organizations are likely to increase the perceived value  At the highest level of value-add and cost, 24/7 monitoring could be conducted
  8. 8. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL8 The Telco mHealth Opportunity in India  Guaranteeing Quality of Service To encourage mHealth adoption, telcos will need to deliver assured, affordable connectivity, especially in rural areas where connectivity is sparse.  Providing Hosted Infrastructure Services To reduce capital costs, telcos can offer infrastructure resources on a cloud- based pay-per-use model  Delivering Managed Security Services They can help address data security concerns cost-effectively by providing managed security services  Managing Integration Complexity They can also leverage their ownership of network and IT assets to own end- to-end system integration and service delivery With their vast customer reach and access to network and infrastructure resources, telcos can play a critical role in the delivery of mHealth services
  9. 9. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL9 Conclusion mHealth can potentially transform the healthcare landscape in India by improving healthcare access for the vast underserved rural markets and enhance patient care for urban consumers. However, rural and urban markets in India have distinct requirements and need different adoption strategies along with a pivoting role played by telcos.
  10. 10. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL10 For more details please visit the link below:
  11. 11. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL11 Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit or mail About Wipro Council for Industry Research
  12. 12. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL12 About Wipro Technologies Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology"; helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability; Wipro has over 140,000 employees and clients across 57 countries. For more information, please visit
  13. 13. © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL13 Thank You ©Wipro Limited, 2013. All rights reserved. For more information visit No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.