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The business intelligence journey at Weyerhaeuser

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Business intelligence (BI) at Weyerhaeuser is a broad category of business processes, application software and other technologies for gathering, storing, analyzing, and providing access to data to …

Business intelligence (BI) at Weyerhaeuser is a broad category of business processes, application software and other technologies for gathering, storing, analyzing, and providing access to data to help users make better business decisions.

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  • 1. w ww .w ip ro .c omThe BI Journey at Weyerhaeuser Kathy May Director - IT Business Intelligence Services Weyerhaeuser1 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 2. Agendaw ww .w ip ro .c om § Introduction to Weyerhaeuser § BI at Weyerhaeuser: § Vision and Business Case § Strategy and Status § Technology considerations and solutions § Implementation planning and execution § The road ahead2 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 3. Introduction to WeyerhaeuserWeyerhaeuser – Who are we? w ww .w ip ro .c om Weyerhaeuser Company is an international forest products company with annual sales of $22.6 billion. Our company was founded in 1900 and currently employs about 54,000 people in 18 countries. We’ve ranked in the Fortune 200 since 1956. 3 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 4. Introduction to WeyerhaeuserEnterprise Strategy Enablement w ww .w ip ro .c om •Weyerhaeuser recently completed a major corporate initiative to centralize and consolidate enterprise financials. •SAP’s R/3 was implemented for Transactional Processing. •SAP’s BI was implemented for Information Analytics & Enterprise Reporting •SAP’s NetWeaver Portal was implemented as the User Interface. •Weyerhaeuser is now introducing integrated supply chain management across all of our businesses to maximize efficiency and optimize the use of resources and business support. 4 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 5. Vision and Business Case wWhat is BI at Weyerhaeuser? ww .w ip ro .c om• Business intelligence (BI) at Weyerhaeuser is a broad category of business processes, application software and other technologies for gathering, storing, analyzing, and providing access to data to help users make better business decisions.• Weyerhaeuser’s BI spans: • Collecting data • Storing data • Discerning patterns and meaning in the data to take appropriate actions •Fixed Analysis •Flexible Analysis •Analysis ON DEMAND 5 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 6. Vision and Business Case w ww .w ipWhy Business Intelligence? ro .c om• Pace and complexity of business increasing • Time available to make an informed decision is shrinking • Acquisitions increase diversity of operational source systems, data • Supply chain focus requires cross-functional, cross-business analysis• Gain new business insights • Analyze results and trends to help increase revenue, lower costs • Target future opportunities which maximize return • Assess impact of decisions prior to implementation• End users demanding more complex reports, more often • New analytical applications increases the power available to the user • Allows IT to deliver results to users faster, and incrementally• Managed Data Warehouse consolidates critical company information • Increases consistency, efficiency, reusability 6 Entire contents © 2005and business-specific information are compatible • Enterprise Forrester Research, Inc. All rights reserved.
  • 7. Strategy and Status w wwWeyerhaeuser’s BI Strategy .w ip ro .c om• Fall 2001 –Managed Data Warehouse strategy approved• Enterprise Data Warehouse to house critical corporate data: • Uses metadata definitions from Data Management Strategy • EDW platform is SAP’s Business Intelligence (BI) • Financial data and Standard Financial Reports in production • Supply chain data in process• Shared Datamart environment for business-specific datamarts: • SDM uses MS SQL Server and Analysis Services platform • Consolidates independent data marts into common “shared” infrastructure environment • Reduces costs, and improves performance and management• Migration Path: • Transition independent datamarts to Enterprise Data Warehouse as business drivers arise7 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 8. Strategy and Status Managed Data Warehouse: w ww .w ip Weyerhaeuser Strategy End-State ro .c om External External Data Acquisition (Transformation Data Delivery & Integration) SAP R/3 Independent Independent Data Mart Data Mart Data Data Dependent Dependent PeopleSoft Data Mart Warehouse Warehouse Data Mart Other Dependent Dependent Strategic Data Mart Data Mart Non-SAP apps Datamarts Enterprise Data Warehouse Operational (SAP-BI, ETL Tools (SAP-BI) Systems MS SQL Server & Tools)Managed Data Warehouse: Moving Forward: • Consolidate existing independent data marts into the shared data mart environment • Encourage creation of dependent data marts and elimination of independent data marts • Use of data stewards to oversee the quality of data stored in the MDW 8 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 9. Strategy and Status w ww .wA Sense of Size: Current EDW Content ip ro .c om Controlling Material Management • Profit Center Accounting Infoprovider • Purchasing Infoprovider • Cost Center Accounting Infoprovider • Inventory Infoprovider • Standard Financial Reports (SFR) • Bill of Materials Infoprovider • Manufacturing Cost Reports • Reservations Infoprovider • Services Infoprovider Consolidations • Inventory, BOM, Reservations Infoprovider • Consolidations Infoprovider Plant Maintenance • Standard Financial Reports (SFR) • Maint. Orders (Plan/Actual) Infoprovider • Consolidation Reports • Maint. Orders Actual Infoprovider • Notifications Infoprovider Financials • Maintenance Order Actual & Notifications • Accounts Receivables Infoprovider • Dispute Management • Accounts Payables Infoprovider Information Sources • P-Card Infoprovider • SAP R/3 (include SEM-BCS) • AP and P-Card • SAP DM • Banking – Sales Tax, Lockbox • P-Card9 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 10. Strategy and Status w wwEDW current production “by the numbers” .w ip ro .c om Object Type # of Objects Number of Named Users 11,290 Number of Active Users 3,780 Number of BI Analysts (all areas) 609 No. of Flex Reports 123 No. of Fixed Reports 84 No. of Queries by BI Analysts 684 No of Queries by BI Development Team 306 Number of Crystal Instances / month 41,396 Reporting InfoProviders 25 Logical Partitions Layer Objects 105 EDW and Integration Layer Objects 45 Master Data Sources (R/3) 260 Transactional Data Sources (R/3) 55 Process Chains 125 …. 16 million records daily loaded into SAP-BI10 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 11. Strategy and Status w ww .w Current Business-Specific Datamarts ip ro .c omEnterprise Systems:• Employee Data Mart Pulp & Paper:• International Employees • Fine Paper Sales• CAPTAP • Fine Paper Inventory Integration & Web Services:• Training Datamart • Transportation • New Home Technologies• Westwood Shipping Timberlands & International: • myWey Order ServicesiLevel & Wood Products: • Brascan (BC Coastal BI) Manufacturing:• Wood Products Sales • CAPS • NORPAC Production Reporting• WBM Sales • CFL / WQ MRX IT Management:• WP Legacy Sales Reporting • CRAFT / RAFT / LIMS • Data Center Transformation DM• Softwood Lumber Anti-Dumping • LIS • IS Consumption Dashboard• Lumber Track DM • SWiMS • IT Management Dashboard• OdysseyDM • STORM • IT Security• Structurwood / OSB MIS • TRACTS • Software Purchases• Trus Joist WRECO:• Sales Analysis Mgt (SAMS) • WRI• BMGSI • Quadrant• iLevel Secctor Data Warehouse11 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 12. Technology Considerations and Solutions w ww .w ipInformation Needs – Not just “Reports” ro .c omStrategicInformation Needs that are needed for making Strategic DecisionsTypical questions: What are the sales trends over the last three years? Who have been our most profitable customers?TacticalInformation Needs to make tactical decisions (e.g. improve operating efficiencies in short-term)Typical questions: What were the sales from the western region last week?OperationalInformation that is real-time for supporting daily operationsTypical questions: What is the account balance right now? Has an invoice been paid?12 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 13. Technology Considerations and Solutions w ww BI End-User Roles .w ip ro .c om BI Author • IT & Business User who need to create reports for others • Supports & trouble-shoot reports for others – 2nd tier support BI Authors • Publish reports to roles Capability Training BI Analyst • Business Users who do their own analysis • Create reports for their own use BI Analysts • May present reports to others (using Bookmark) BI Consumer • Informational Consumers who run prepared reports • Doesn’t interact extensively with data, typically BI Consumers • Diversified in many ways (skill-sets, guided navigations etc) • Standard Reports are developed by BI Development Team – Web Reports, Crystal Reports13 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 14. Technology Considerations and Solutions w ww .w Different Tools for Different Users ip ro .c om Business Analytics: Give the power to the business Strategic Analysis Desktop ToolsAnalysts Monitoring Dashboards Casual Users Interactive Web-based Reporting Active Reports 14 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 15. Technology Considerations and Solutions w ww .wWeyerhaeuser SAP-BI Architecture ip ro .c om myRoots Report Extract BI Analysts SAP Portal (manual)BI Fixed Reports Dashboard Flex Reports (BW-Crystal) (BW-Web) Hub & Spoke BEx Query BEx Query Downstream Systems (automated) Infoobject ETL (Datastage) MDM Non-R/3 Transaction Master Information Data Data Sources R/315 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 16. Technology Considerations and Solutions w ww How We Chose this Architecture .w ip ro .c om SAP’s BI (currently version 3.5, upgrading to NW04s) • Enterprise solution that serves both for SAP and non-SAP data • SAP BI Business Content reduces R/3 data extract development Business Object’s Crystal Enterprise used for formatted reports and automated reported generation with SAP BI • SAP strategic partner, full-featured reporting capabilities, integrated with SAP BI IBM’s Ascential DataStage used to extract, transform and load data from non- SAP sources • SAP strategic partner, strong data mapping & translation capabilities IBM’s Tivoli Job Scheduling for managing all batch jobs in the environment • Weyerhaeuser standard, ease of use SAP’s Portal as a front-end for all SAP-BI Reports • Part of SAP NetWeaver suite, seemless integration with SAP BI16 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 17. Implementation Planning & Execution w Project Planning ww .w ip ro .c omStart Small: • Pilot project to implement Financial Cost Reports from SAP BI in 2002-3 • Included BW Utility effort to implement tools, processes and environment • Resolved many issues connecting components of the architecture and technologiesIncremental Releases: • Backbone project for Enterprise Financials, Materials Management, Plant Maintenance – alternating functional and user releasesRe-engineer the business first • Supply chain effort started with Business process re-design • Tested process with interim technology enablement • Now configuring SAP to somewhat proven business processesThree simultaneous, coordinated focal areas: • Process – R/3 configuration • Data – Enterprise data standards and definitions • Reporting and Analytics – BI and R/3 • Use common methodology and tools across entire effort (Solution Manager)Reporting specific considerations: • Reporting must start early so that the processes can capture the needed data • Base BI Reporting on KPI’s that must be consistent across the enterprise • Provide a minimal set of standard reports, then teach the business to build their own17 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 18. Implementation Planning & Execution w ww BI Program Management .w ip ro .c om Senior Management Team Enterprise Data Sponsor, Enterprise Reporting Lead Enterprise Process Council Order to Cash Plan to Mfg Materials Mgt Pipeline Mgt Finance Process Sponsor Process Sponsor Process Sponsor Process Sponsor Process Sponsor Process/Data Owner Process/Data Owner Process/Data Owner Process/Data Owner Process/Data Owner Business & IT Business & IT Business & IT Business & IT Business & IT Process SME’s Process SME’s Process SME’s Process SME’s Process SME’sChief Operating Officer EBS Program ABM, BFM and PM Bus Sol Lead / BSL / E2E BSL / E2E BSL / E2E BSL / E2E E2E Tech Lead Enterprise Information Management Focus Data Solutions Lead Data Operations Lead DSL / DOL DSL / DOL DSL / DOL DSL / DOL Bus Reporting Lead BRL / TRL BRL / TRL BRL / TRL BRL / TRL Tech Reporting Lead Cellulose Fibers - Business & IT LOB SME ’s iLevel - Business & IT LOB SME ’s 18 Entire contents © & IT LOB SME ’s Research, Inc. All rights reserved. Etc. - Business 2005 Forrester
  • 19. Implementation Planning & Execution w wwBI Delivery Structure .w ip ro .c om Lead Engagement Asset Mgmt Enhancement Engagement Engagement CBPR-TBL (> 40 hrs?) Production CF-RWP Lead Lead19 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 20. Implementation Planning & Execution w ww BI Program Sourcing .w ip ro .c om§Small in-house team of employees§Selected strategic sourcing partner early (ours was Wipro) §Began with Senior Consultants (Coaches) rather than only staff augmentation §Those Coaches help define the overall BI EDW program §Collaboratively built appropriate development processes, standards and procedures § Strive to retain those Senior Consultant, yet plan for succession and knowledge transfer §In-house and sourcing teams grow together in knowledge and skills§Strategic sourcing partner benefits realized §“The whole was greater than the sum of the parts” §Truly became one team, working toward common goals §Many creative, innovative ideas brought to the table§Examples of key contributions toward our success §Significant contributions toward strategy & design of EDW layer §Helped overcome very late functional specs from business teams via: §early prototyping §rapid off-shore ramp-up §“follow the sun” development §Developed internal BI test data to accelerate build while waiting for R/3 completion §Designed and implemented data quality procedures20 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 21. Implementation Planning & Execution w ww Project Approach .w ip ro .c om§21 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 22. The Road Ahead w ww .w Future plans ip ro .c om• In process on enterprise wide supply chain effort (3+ year effort)• Upgrading to NW 04s (Q1 2007)• Analyzing potential for full managed service outsource of EDW Support 22 Entire contents © 2005 Forrester Research, Inc. All rights reserved.
  • 23. w ww .w ip ro .c om Questions23 Entire contents © 2005 Forrester Research, Inc. All rights reserved.

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