The Role of Social                    Media in Business1   © 2012 WIPRO LTD | WWW.WIPRO.COM
HIGHLIGHTS      The Role of Social      Media in Business           How can businesses use the         phenomenon of socia...
The Internet as a Utility                    • Today, technology has been “democratized”                      and the inte...
Asia Leads the Way                                The number of                                    mobile                 ...
Changing Norms of Digital Natives                                    Social networks are                                  ...
Connecting with Stakeholders                       Create a buzz & connect                             with customers     ...
Conclusion                 • If used well, social media can help                   businesses build essential emotional   ...
For more details please visit the link below :    http://www.wipro.com/Documents/insights/The_Role_of_Social_             ...
About Wipro Council for Industry Research      Wipro set up the Council for Industry Research, comprised of domain      an...
About Wipro Technologies                   Wipro Technologies, the global IT business of Wipro                   Limited (...
Thank You                       ©Wipro Limited, 2012. All rights reserved.                       For more information visi...
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Social media in business

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Today, technology has been “democratized” and the internet is rapidly becoming a utility like water or electricity.

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Social media in business

  1. 1. The Role of Social Media in Business1 © 2012 WIPRO LTD | WWW.WIPRO.COM
  2. 2. HIGHLIGHTS The Role of Social Media in Business How can businesses use the phenomenon of social media to connect better with their customers, employees and society? If used well, social media can help businesses build essential emotional connections with people, thereby creating a profound impact both on customers and employees.2 © 2012 WIPRO LTD | WWW.WIPRO.COM
  3. 3. The Internet as a Utility • Today, technology has been “democratized” and the internet is rapidly becoming a utility like water or electricity. • With lowered costs, made possible by technological advancements, mobile and internet adoption rates are skyrocketing. • Asia enjoys regional advantages of cost as compared to the rest of the world. Lower costs of incorporating new internet infrastructure in the region ensure greater internet speeds at lower costs.3 © 2012 WIPRO LTD | WWW.WIPRO.COM
  4. 4. Asia Leads the Way The number of mobile users is expected Asia to reach 3.2 billion 600% growth accounts for by the end of 2012 of internet users 45% of the worlds internet- in Asia since using population 2000 Lower internet 33% of Asians infrastructure access the costs internet via mobile ensure greater devices – the internet speeds at global average is lower costs 10%4 © 2012 WIPRO LTD | WWW.WIPRO.COM
  5. 5. Changing Norms of Digital Natives Social networks are redefining the way people connect. They are also more This can be perceived likely to turn to online in the changing advice or norms and values of recommendations. the millenials. They are free to share The millennials are their personal the most connected information. generation in history.5 © 2012 WIPRO LTD | WWW.WIPRO.COM
  6. 6. Connecting with Stakeholders Create a buzz & connect with customers Provide better Social media can Understand customers customer be used and employees using support effectively in social listening many ways Build brands6 © 2012 WIPRO LTD | WWW.WIPRO.COM
  7. 7. Conclusion • If used well, social media can help businesses build essential emotional connections with people, thereby creating a profound impact both on customers and employees. • Consumers can become partners, helping to tell the brand story and co-creating products and services that ultimately drive bottom line success. • Partners and employees feel empowered, adding to company morale and investment portfolio.7 © 2012 WIPRO LTD | WWW.WIPRO.COM
  8. 8. For more details please visit the link below : http://www.wipro.com/Documents/insights/The_Role_of_Social_ Media_in_Business.pdf8 © 2012 WIPRO LTD | WWW.WIPRO.COM
  9. 9. About Wipro Council for Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit www.wipro.com/insights or mail wipro.insights@wipro.com9 © 2012 WIPRO LTD | WWW.WIPRO.COM
  10. 10. About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 135,000 employees and clients across 54 countries. For more information, please visit www.wipro.com10 © 2012 WIPRO LTD | WWW.WIPRO.COM
  11. 11. Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.11 © 2012 WIPRO LTD | WWW.WIPRO.COM

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