• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Re-Shaping Retail Integration
 

Re-Shaping Retail Integration

on

  • 329 views

In a hyper connected and mobile age, retailers have to deal with highly informed and demanding consumers who have a world of information available to them. Technology is reshaping the retail ...

In a hyper connected and mobile age, retailers have to deal with highly informed and demanding consumers who have a world of information available to them. Technology is reshaping the retail landscape, with a conscious move towards e-commerce

Statistics

Views

Total Views
329
Views on SlideShare
327
Embed Views
2

Actions

Likes
0
Downloads
12
Comments
0

1 Embed 2

http://www.wipro.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Re-Shaping Retail Integration Re-Shaping Retail Integration Presentation Transcript

    • Re-Shaping Retail Integration Changing retail landscape with SocialMobile-Analytics-Cloud 1 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • HIGHLIGHTS Re-Shaping Retail Integration In a hyper connected and mobile age, retailers have to deal with highly informed and demanding consumers who have a world of information available to them. Technology is reshaping the retail landscape, with a conscious move towards e-commerce As the shop window has moved online and the point of purchase mobile, it is important for retailers to leverage these new technologies to their advantage and provide an enriching experience to the customers 2 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Retail Industry Ecosystem – Socially active and mobile enabled consumers It has become imperative for retailers and consumer goods companies to tap into social & mobile networks, to better connect with the consumer and use these mediums to influence their buying decisions Social Consumers  People take inputs on what to buy and where to by from their friends. 7080% of the cycle happens even before the consumer walks into the store 3 Analyze to know your consumer Mobile Interaction  Retailers need to offer ‘anytime anywhere’ mobile shopping experiences to their consumers, giving rise to mobile commerce or mcommerce  Personalized and contextual relationship with consumer (cross channel) is a critical success factor  One of the most critical aspects for retaining consumers is to be responsive and acting on events © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Aligning Enterprise Integration platform The key elements which need to be considered from a Middleware Platform are – • Event Architecture to support Real Time Enterprise • Capability to integrate with devices like mobile phone, tablets • Integration with Social sites to exchange information • Complex event processing rules engine to provide responsiveness • Scalable platform to support the growing volumes of events and mobile applications • Convergence of Social, Mobile and Analytics will lead to emergence of single consumer experience across multiple channels Leverage cloud based applications and platforms for cost optimization and faster time to market The need of the hour is seamless integration of the multiple shopping channels and presenting a unique shopping experience to the connected customer 4 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Integrated Social-Mobile-Analytics-Cloud Platform 5 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • The Right Leverage of Integration Technologies Combine the personalization and responsiveness of web channels with an in-store experience 6 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Conclusion Given the changing and challenging retail landscape, the critical thing is to leverage these multiple platforms of consumer engagement in a holistic manner and create an overall engaging and enriching experience for the consumer 7 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • For more details please visit the link below: http://www.wipro.com/documents/reshaping-retail-integration.pdf 8 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • About Wipro Ltd Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology"; helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability; Wipro has over 140,000 employees and clients across 57 countries. For more information, please visit www.wipro.com. 9 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Thank You ©Wipro Limited, 2013. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager. 10 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL