Reaping the rewards of big data


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In this document, learn about the features of Big Data and see how firms are leveraging big data for the benefits of their business

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Reaping the rewards of big data

  1. 1. Reaping the Rewards of Big Data A Wipro and Outsourcing Center Study1 © 2012 WIPRO LTD | WWW.WIPRO.COM
  2. 2. Overview2 © 2012 WIPRO LTD | WWW.WIPRO.COM
  3. 3. The Context – Big Data Environment The current business environment is impacted by proliferating data, shrinking budgets and growing customer demands. Big data can drive both operational efficiency and quality, leading to cost and labor savings and a competitive edge. Leveraging big data can also help companies streamline processes, fighting fraud and reducing errors. Thus, business analytics is the key to obtaining actionable insights by leveraging the huge amounts of data that flood into organizations of all sizes and types.3 © 2012 WIPRO LTD | WWW.WIPRO.COM
  4. 4. Features of Big Data Variety – extends beyond “Value” is another key structured, to parameter - measured as unstructured RoI delivered in tangible data of all types and intangible terms Complexity – Velocity – data Big Data processing of gets created in Spans data for real time, across.. meaningful continuously insights Identified as one of the top Volume – 10 technologies for 2012, Enterprises Gartner reports the size, easily amass complexity of formats and terabytes and even petabytes speed of delivery exceeds the of information capabilities of traditional data management technologies; new technologies needed4 © 2012 WIPRO LTD | WWW.WIPRO.COM
  5. 5. A Wipro and OutsourcingCenter Study5 © 2012 WIPRO LTD | WWW.WIPRO.COM
  6. 6. Study objective and sample background Wipro and Outsourcing Center performed a survey that looked at how organizations are managing and analyzing proliferating data, and determined how firms are leveraging big data for the benefit of their business. While not a comprehensive picture of how these organizations are approaching big data, the survey results identify some general trends in this emerging area. Survey respondents were from retail, financial services, transportation/logistics, manufacturing, healthcare, telecommunications and other industries.6 © 2012 WIPRO LTD | WWW.WIPRO.COM
  7. 7. Survey Findings7 © 2012 WIPRO LTD | WWW.WIPRO.COM
  8. 8. Survey Findings Are Big Data platforms essential to More than half (57.6%) of the survey manage future big data challenges? (%) respondents replied in the affirmative. More than a quarter (27.3%) said big data is not a challenge but this outlook is likely to change in the future. 15 Organizations of all types are challenged by the vast volume of data. There is also an added complexity of 27 58 managing data variety, velocity. However, opportunity the power of big data too. There is a chance to leverage the combination of enterprise data with new age data forms to obtain better Yes No Not Sure quality insights about customers, operations, etc. In the future, the key challenge with big data will be its size and the fact that normal software and processes can’t handle it well.8 © 2012 WIPRO LTD | WWW.WIPRO.COM
  9. 9. Survey Findings Most Common Big Data Related Challenges Reporting data in real time and handling external data are the top two concerns of big data management. 36.4% of the respondents faced each of these to challenges. 33% of the respondents also reported that they were unable to analyze the data sufficiently due to structural and other complexities. 27.3% respondents also felt that lack of skilled/trained personnel was a challenge and also found it difficult to transform analyzed data into actionable insights. It’s important to identify what data is useful and have the appropriate methods and software tools to process them and use them effectively for analysis. It is also important that organizations evaluate every big data initiative thoroughly for the business value it can deliver. Every big data initiative should have the potential to deliver quantum business benefits in a sustained manner.9 © 2012 WIPRO LTD | WWW.WIPRO.COM
  10. 10. Survey Findings How long has your organization had a Only 4+% (4.5%) of the surveyed big data strategy in place? (%) respondents have had a strategy in place for a prolonged time period. 4 14 42.4% are either just considering a strategy or don’t have a strategy, nor considering one. 55 27 In times to come, organizations will look for ways to cost-effectively store and process all the sources of data to <1 year 1-3 years 3-5 years 5-8 years develop insights, and this will lead them to Big Data Platforms. Organizations need to look for alternates to handle big data generated from various external and internal touch points that cannot be gracefully stored, processed and analyzed using the existing IT infrastructure due to volume, variety and complexity.10 © 2012 WIPRO LTD | WWW.WIPRO.COM
  11. 11. Survey Findings Key Benefits of Implementing a big data strategy 73% of the respondents feel that the ability of a big data strategy to drive operational efficiencies is the greatest benefit. 50% respondents also value the ability to gain a competitive edge and get exposure to new growth opportunities Driving Innovation and boosting productivity were the next most popular choices for the benefits of a big data strategy with close to 50% respondents choosing each. Big data allows organizations to capture data and iteratively discover what’s within it by using multiple models and even by making early decisions. New forms of data provide new insights that can potentially transform the way businesses are run.11 © 2012 WIPRO LTD | WWW.WIPRO.COM
  12. 12. Survey Findings Biggest Roadblocks of Implementing a big data strategy 45.5% respondents feel that a lack of measureable RoI is the biggest roadblock to adopting and implementing a big data strategy 27.3% of the surveyed organizations feel that the task of reengineering the current strategies and programs are too daunting and time consuming. Privacy concerns and internal resistance to cultural changes were stated by 18% as major roadblocks to big data management In order to make the big data strategy implementation process smoother, organizations need to identify useful data from various sources, have the appropriate methods and software tools to process, and use them effectively for analysis. An outside service provider can be a big help in this regard, since providers can bring consulting expertise to help organizations identify the right business case for implementing a big data strategy.12 © 2012 WIPRO LTD | WWW.WIPRO.COM
  13. 13. Key Takeaways13 © 2012 WIPRO LTD | WWW.WIPRO.COM
  14. 14. Key Takeaways – Importance of Big Data Leveraging big data can enable businesses of all kinds to… • Make large volumes of information transparent and usable • Drive operational efficiencies and help create process improvements, leading to greater operating margins • Collect very granular information to reveal variability in customer buying patterns, personnel productivity and more • Gain actionable insights that lead to better and more informed management decisions • Glean important information that can help determine product and service improvements • Improve customer segmentation, leading to more tailored marketing efforts and improved cross-sell and up-sell success14 © 2012 WIPRO LTD | WWW.WIPRO.COM
  15. 15. Key Takeaways – Wipro Advantage • Organizations need the ability to disseminate, understand and ultimately benefit from increasing volumes of data. These organizations will be in a position to win customers, gain competitive advantage and succeed based on their ability to leverage their data assets. • In order to fully leverage the massive – and increasing – amount of data flooding in to their enterprises, organizations should adopt a Big Data strategy. • Wipro offers a full range of big data consulting and implementation services that can help organizations of all types and sizes harness the power of exponentially increasing amounts of data for competitive advantage and to drive organizational efficiency.15 © 2012 WIPRO LTD | WWW.WIPRO.COM
  16. 16. For more details please visit the link below of-big-data.aspx Or contact wipro.insights@wipro.com16 © 2012 WIPRO LTD | WWW.WIPRO.COM
  17. 17. About Wipro Council of Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit or mail wipro.insights@wipro.com17 © 2012 WIPRO LTD | WWW.WIPRO.COM
  18. 18. About Wipro Technologies • Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over130,000 employees and clients across 54 countries. For more information, please visit www.wipro.com18 © 2012 WIPRO LTD | WWW.WIPRO.COM
  19. 19. Thank You © Wipro Limited, 2012. All rights reserved. For more information visit No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.19 © 2012 WIPRO LTD | WWW.WIPRO.COM