Optimize In store experience
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Optimize In store experience

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Slow growth in the United States and economic storm clouds over Europe have made consumers extremely conservative. The array of smartphones, tablets and other mobile devices creates an information ...

Slow growth in the United States and economic storm clouds over Europe have made consumers extremely conservative. The array of smartphones, tablets and other mobile devices creates an information revolution which empowers consumers — and creates both opportunities and challenges for retailers.

Facing razor-thin margins and multi-channel competition, retailers must find ways to keep these savvy customers coming into their stores and develop ways to enhance the store experience to encourage purchases.

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    Optimize In store experience Optimize In store experience Presentation Transcript

    • Optimize the In-Store Experience1 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • HIGHLIGHTS Optimize the In-Store Experience Slow growth in the United States and economic storm clouds over Europe have made consumers extremely conservative. The array of smartphones, tablets and other mobile devices creates an information revolution which empowers consumers — and creates both opportunities and challenges for retailers. Facing razor-thin margins and multi-channel competition, retailers must find ways to keep these savvy customers coming into their stores and develop ways to enhance the store experience to encourage purchases.2 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Using Technology to Engage Shoppers Optimizing the store experience to promote sales requires deep insight into changing customer expectations, and technology is the key to providing that insight. Retailers need to exploit the information they have about current and potential customers, use cutting-edge technology to greater impact, anticipate retail innovations, and prepare to shift on a dime as trends and conditions dictate. Retailers must study a 360-degree view, which encompasses the pre-store contact, the in-store perspective, and a post-store strategy. “A digital strategy must align with an in-store strategy to be successful,” says Hari Shetty, Vice President and Head of Retail for Wipro Technologies3 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Big Data, Big Payback  If there is one constant in the retail industry, it is data — lots of it. Given the global competition for consumer spending, making the most of that data is imperative  Using Big Data, a retailer can get a view of a customer as the customer walks into the store and be able to engage with the customer in ways and means not possible before  Sophisticated retailers are looking for new ways of mining customer information and combining customer data such as buying behavior, store visit patterns, and loyalty information with third-party information from social media and social feeds to generate insights that have not been previously available4 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Proactive Engagement with Games  One trend beginning to emerge in the retail environment that employs such proactive engagement is the “game-ification” of shopping.  This trend combines many of the technology imperatives that retailers should explore. In the store, the Invite him/her to spot customer may have Having won the something in the Reach out to the to match the clue game, the customer store — the reward customer through sent by email with can redeem the being savings on email another clue savings through his specific merchandise available by way of a or her loyalty card relevant to the touch-panel or kiosk customer screen5 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Conclusion  Store optimization that goes beyond a building’s four walls to take into account consumers’ access to information, preferences for communication, and multi-channel purchasing methods can help retailers attract more customers and make the most of the customers they already have  Retail is the engine of the economy. The more retailers can engage their customers and tailor the shopping experience to their preferences, the more they can stimulate the spending needed for growth  An expert third-party partner can help retailers reach that potential6 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • For more details please visit the link below: http://www.wipro.com/Documents/optimize_the_in_st ore.pdf7 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • About Wipro Council for Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit www.wipro.com/insights or mail wipro.insights@wipro.com8 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 135,000 employees and clients across 54 countries. For more information, please visit www.wipro.com9 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.10 © 2012 WIPRO LTD | WWW.WIPRO.COM