Network Monetization Strategies


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Network Monetization Strategies

  1. 1. Network Monetization Strategies A Phased Evolution Approach for Communication Service Providers1 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  2. 2. HIGHLIGHTS Network Monetization Strategies While the use of smartphones and tablets has grown dramatically, however, the growth in carrier revenue has not kept pace with the growth in network data traffic resulting in a phenomenon that Wipro refers to as the ‘data monetization gap. This paper discusses the monetization challenges faced by mobile service providers, emerging business models and the role intelligent policy and charging solutions can play to create new revenue opportunities2 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  3. 3. Key Monetization Challenges Popularity of Unlimited Data Plans Rapid Deterioration of Quality of Experience Lack of Differentiation The Current 2-sided Business Models3 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  4. 4. A Solution: 3-Sided Business Model CSPs Content Players Customers Benefits  Provides an un-matched customer experience  Offers innovative new products and billing models  Creates a network of content partnerships  Optimizes network resource management4 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  5. 5. Next Steps for CSPs Near Term Focus  Develop a robust self-care portal  Intelligent policy control, DPI and online Near Term charging capabilities Focus  Multi-screen delivery and session mobility Medium Term Focus Medium  Partnership with content providers Term Focus  Opening network API’s Long Term Focus Long Term Focus Identification and Prioritization of CX that will have the greatest impact on customer experience5 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  6. 6. Conclusion  Most CSPs are struggling to monetize the explosion of data traffic on their networks due to a lack of service innovation  To move up the value chain and become a highly profitable digital services provider, CSPs need to develop innovative products and services  Wipro’s three-phased approach can guide CSPs from investing in the enabling technology infrastructure, to developing the required partner ecosystem and finally create the network intelligence and analytics capabilities that will deliver a next-generation of network monetization opportunities6 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  7. 7. For more details please visit the link below: rategies_CM_Whitepaper.pdf7 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  8. 8. About Wipro Council for Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit or mail wipro.insights@wipro.com8 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  9. 9. About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 140,000 employees and clients across 54 countries. For more information, please visit www.wipro.com9 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
  10. 10. Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.10 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL