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Multiscreen Cloud Based Content Delivery to Serve as ‘Backbone’ for Telcos-Wipro Presentation

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MCBCD is an integrated solution unifying control of TV, VOD ...

MCBCD is an integrated solution unifying control of TV, VOD
(video on-demand) & OTT (over-the-top) based services, overcoming the challenges to content delivery in the existing landscape of broadcast and Internet silos.

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    Multiscreen Cloud Based  Content Delivery to Serve  as ‘Backbone’ for Telcos-Wipro Presentation Multiscreen Cloud Based Content Delivery to Serve as ‘Backbone’ for Telcos-Wipro Presentation Presentation Transcript

    • Multiscreen Cloud Based Content Delivery to Serve as ‘Backbone’ for Telcos1 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Multiscreen Cloud Based Content Delivery MCBCD is an integrated solution unifying control of TV, VOD (video on-demand) & OTT (over-the-top) based services, overcoming the challenges to content delivery in the existing landscape of broadcast and Internet silos.2 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Major Changes Driving Growth and Innovation • The transformation of video is leading this revolution of seamless communication and content consumption. • The dawn of TV anytime/anywhere, impulsive maturity of online video thanks to the arrival of ‘second screens,’ and the presence of dynamic video content everywhere with convergence of broadcast, broadband and mobile technologies, has spurred demand for a superior video viewer experience. • Telecom operators (Telcos) are at the tip of a video service opportunity iceberg, necessitating a strong multimedia value proposition, enhanced stature in the video value chain and differentiating solutions to improve longevity of video service engagement with the viewer.3 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • What is Multi-screen Cloud Based Content Delivery (MCBCD)? MCBCD is an integrated solution unifying control of TV, VOD (video on- demand) & OTT (over-the-top) based services, overcoming the challenges to content delivery in the existing landscape of broadcast and Internet silos. The solution includes advanced content discovery, OTT services, multiple digital rights management (DRM) & conditional access (CA) and content management. It will allow Telcos to offer a differentiated service providing unlimited options of video, music, services and games, in a search-friendly and interactive format on any screen (primary or second screens). Alongside, it will also ensure the service is flexible to the personal preferences of the viewer.4 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Telcos’ Investment Radar • Investment amongst telecom operators is increasingly moving towards Opex. • Telcos are increasingly offering IT services and remote content delivery as a service with a usage-based revenue model. • With cloud shepherding newer video services, accelerated video information sharing via global communities, and demand for seamless connectivity and similar quality of experience [QoE] across home video consumption devices, a further boost is expected. This business transformation is making telcos take a relook at video service delivery, understand the challenges, and offer new solutions for businesses and consumers to benefit from this next big digital boom.5 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • A Relook at Video Delivery Services – Time for a MCBCD Strategy • The cloud is the way forward for seamless multi-screen video consumption (seamless video experience across devices). • Current platforms that operate in silos pose a significant challenge. • The next generation multi-screen content delivery model should: • Have an integrated platform to control TV, VOD & OTT based services • Support device authentication, identity management, content security, management and delivery over IP across multiple connected devices • Utilize a common service protection framework • Seamlessly integrate multi- screen TV features6 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Architecture of the new model A cloud based content delivery architecture, where service orchestration, metadata mapping, content management and ingest and entitlements are handled and coordinated by Application Servers hosted in the cloud for each user/user device, can achieve the requirements of next generation multi-screen content delivery model .7 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Challenges The MCBCD model isn’t hassle free. Some of the challenges are: • Delay in user response caused by poor Ensuring user access/response time of data services in the cloud performance and their associated caches and • Poor response time and performance largely limited by the network bandwidth and availability responsiveness Ensuring similar • Unsustainable high bandwidth usage, high degree of network latency and availability of the and sustainable network affecting user QoE (Quality of high quality of Experience) customer • Large dependence on network bandwidth as the experience number of data service endpoints increase8 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Overcoming Challenges in Cloud Based Content Delivery Through control over The key is in choosing the delivery network, the right suite of products/ services and partnering operators have the with a strong system mechanism to build integrator having a proven solutions that can meet track record of service the needs for QoE and maintenance. reduced network costs, Together, they are capable while addressing the They can of enabling a faster go-to- adopt one of several models – market MCBCD Strategy. main obstacles. build their own private cloud solutions and fully integrate them with their networks; provide white box cloud service- hosting solutions that enable delivery of third-party cloud services from inside their domains and/or aim for solutions that generate revenue from improved connectivity.9 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Conclusion • Looking ahead, the unified video experience comprising of integrated linear, VOD and online entertainment across a host of consumer electronics devices at home will scale new horizons. • User expectations of a personalized experience, shown best by the rise of applications on targeted search and recommendations, and cloud-hosted content and applications based on open standards based application frameworks, will make open ecosystems and open cloud platforms an inevitable future. • Open cloud platform would need to enable orchestration of services, devices and subscribers over multiple networks, allowing seamless connect of existing and legacy systems. • Alongside, they would be expected to leverage ecosystems that can be built for web scale and improved feature velocity.10 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • For more details please visit the link below: http://www.wipro.com/Documents/services/Mu ltiscreen_Cloud_Based_Content_Delivery_to_ Serve_as_Backbone_for_Telcos.PDF11 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 130,000 employees and clients across 54 countries. For more information, please visit www.wipro.com12 © 2012 WIPRO LTD | WWW.WIPRO.COM
    • Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.13 © 2012 WIPRO LTD | WWW.WIPRO.COM