Leveraging Device generated Data for Business growth
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Leveraging Device generated Data for Business growth

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The world is waking up to data and recognizing it as an asset. Locked within the mountains of data a business generates are secrets to higher efficiencies, ways to lower costs, improve customer ...

The world is waking up to data and recognizing it as an asset. Locked within the mountains of data a business generates are secrets to higher efficiencies, ways to lower costs, improve customer service and define new products.

Conventional enterprise data sources (SCM, CRM, HCM and so on) are being supplemented by machine data. This invisible flood of numbers holds a treasure trove of information.

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Leveraging Device generated Data for Business growth Leveraging Device generated Data for Business growth Presentation Transcript

  • Leveraging Device Generated Data for Business Growth Enabling Anytime, Anywhere Media1 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • HIGHLIGHTS Device Generated Data for Business Growth The world is waking up to data and recognizing it as an asset. Locked within the mountains of data a business generates are secrets to higher efficiencies, ways to lower costs, improve customer service and define new products. . Conventional enterprise data sources (SCM, CRM, HCM and so on) are being supplemented by machine data. This invisible flood of numbers holds a treasure trove of information.2 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • Business Impact of Device Data • Insurance: Pay as you drive insurance schemes· Use of Telematics • Automobile: Service discovery, better inventory management Data • Aero: Reduced equipment downtime, accurate equipment state assessment for improved performance • Computing device companies: Improved customer satisfaction, innovation. Use of Device • Medical devices: Reduction in field failure rates, enhanced Logs product quality and compliance • All industries: Improved reliability of IT systems, automation of IT infrastructure management • Oil & Gas/ Utilities: Reduction in field failures, predictive Use of Remote asset Sensing Data • City Planning: Public transport planning, route optimization There are 3 areas where device data can add immediate value to a business.3 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 1. Growth Through New Revenue Models  Understanding customers, service discovery and increasing consumer spends to deliver better business results.  Device data can enable new revenue streams for businesses that have very little understanding of the customer because of restricted customer interaction. E.g. : Washing Machine Manufacturers They do not interact frequently with the customer can offer remote preventive diagnostic services based on machine data. The same manufacturer can use the data for up selling and cross selling to customers.4 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 2. Enhanced Customer Experience  Enhancing customer experience to improve loyalty and reduce customer attrition.  The quest for data on customer behavior is intense. However, there are categories of products that have limited interfaces with the customer. E.g. : Cable And Satellite (C&S) Service Providers Rich data being thrown up by the set top box can be monitored. This can help diagnose when the set top box would go down and pro-actively ensure that a call be made to the user before service disruption and hence improve loyalty and reduce customer attrition.5 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 3. Drive Down Costs  Device data is changing the very concept of product, systems, equipment, machinery and plant maintenance.  One of the reasons for ineffective maintenance is the lack of timely and factual data that defines the required maintenance. E.g. : Air Filters in a Vehicle There may be no real reason to replace the filters until the quality of air passing through the filters degrades – a metric that can be accurately picked by sensors, ensuring that filters are replaced only when necessary.6 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • The Future: Next Steps Build a Business Case If you don’t have a business case, you don’t Build a need to invest in device data capture, Business management and analysis.. Case Base-lined Data Processes Base-lined Data Ensure the foundation is strong before Processes undertaking the data journey. Best of Breed Best of Breed Technology Technology Without the right tools, you will flounder. Ensure investments in the best of breed technology. 3B Framework for Adoption7 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • Conclusion  Leveraging machine and device data to enhance business is inevitable.  No business can hope to remain competitive and survive without seriously building on its capability to acquire and mine data.  The challenge is to ensure that the journey begins early enough.  Organizations must invest in people, processes and technology.8 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • For more details please visit the link below: http://www.wipro.com/Documents/leveraging_device_gener ated_data-for_business_growth.pdf9 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • About Wipro Council for Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit www.wipro.com/insights or mail wipro.insights@wipro.com10 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 135,000 employees and clients across 54 countries. For more information, please visit www.wipro.com11 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.12 © 2012 WIPRO LTD | WWW.WIPRO.COM