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Leaving the comfort zone - Enterprise Mobility Applications

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Wipro conducted a survey of 161 North American companies whose executives are at the forefront of EMA deployment. They are confident that Enterprise Mobility Applications (EMAs) will transform …

Wipro conducted a survey of 161 North American companies whose executives are at the forefront of EMA deployment. They are confident that Enterprise Mobility Applications (EMAs) will transform competition across all businesses. How the Communications Industry Can Capitalize on Enterprise Mobility Applications

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  • 1. Leaving the Comfort Zone: How the Communications Industry Can Capitalize on Enterprise Mobility Applications1 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 2. Wipro recently conducted a survey of 161 North American companies whose executives are at the forefront of EMA deployment. They are confident that Enterprise Mobility Applications (EMAs) will transform competition across all businesses. How can the communications industry capitalize on this opportunity?2 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 3. EMAs – the transformational opportunity • Enterprise Mobility Applications (EMAs) will transform competition across all businesses, according to Wipro’s survey respondents. • In the area of sales productivity alone, a whopping 88 percent said they believe EMAs will improve the win rate, and 82 percent said EMAs will increase the average deal size. • At the head of the development curve are a handful of companies that are looking beyond EMAs that can help them improve processes to consider EMAs that will help reinvent how they do business. • When they arrive, these "Transformational EMAs" will provide a competitive edge in workforce management, internal operations, transaction processing, supply chains, and logistics—in short, almost everything.3 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 4. How to differentiate? The communications industry must promote its unique strengths to differentiate in the enterprise mobility market4 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 5. Capturing Enterprise Mobility Market Share • In the communications consumer market, the boundaries of competition are clear: • operators compete with other operators • device vendors battle it out with one another • EMA competition will be more complex. Systems integrators will Software vendors will pitch more holistic attempt to layer mobility approaches to tie disparate functionality on top of an IT systems together through already installed base of a common interface solutions designed for mobile consumption • Competition in this space will be fierce, and there will be a broader range of participants circling a smaller number of deals.5 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 6. How should CSPs and TEVs proceed? CSP TEV Enablement of ubiquitous network access Expertise in the key communications-centric and rapid porting of applications technologies Focus on enterprise mobility—Cloud, Seamless hand-off capability across multiple devices 3G/4G, smartphones, and tablets Integrated Service Management infrastructure for rapid deployment of new services The horizontal approach: to avoid a battle in the vertical solutions arena from IT players Customized networks for vertical markets The partnering approach: to partner with an IT services leader with domain competency in industry-specific solutions Connected device solutions for multiple devices Analytical engines to gather intelligence6 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 7. Conclusion • Businesses will need a successful enterprise mobility strategy—and they’ll need a partner to help them create and deploy it. • That is good news for the communications industry, whose inherent strengths in security, QoS, and vertical expertise are prerequisites of a compelling EMA solution. • But success for CSPs and TEVs is not guaranteed. • To win this game, CSPs and TEVs must hone a calculated market strategy that leverages their unique communication- centric assets and strengths while they have the advantage. • That means stepping out of their comfort zone and migrating upstream, from the communications layer to business applications that solve their clients complex problems.7 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 8. For more details please visit the link below : http://www.wipro.com/Documents/resource- center/Leaving_the_Comfort_Zone_How_the_Co mmunications_Industry_Can_Capitalize_on_Ente rprise_Mobility_Applications.pdf8 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 9. About Wipro Consulting Services Wipro Consulting Services helps companies solve todays business issues while thinking ahead to future challenges and opportunities. As a business unit of Wipro Technologies, one of the worlds leading providers of integrated consulting, technology and outsourcing solutions, we bring value to our clients through end- to-end business transformation – think, build and operate. Our model for the includes implementing lean process transformation, exploiting new technology, optimizing human capital and physical assets and structuring next generation partnering agreements that create value and win/win business outcomes for our clients. For more information, visit www.wipro.com/consulting or contact us by email at wcs.info@wipro.com9 © 2012 WIPRO LTD | WWW.WIPRO.COM
  • 10. Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.10 © 2012 WIPRO LTD | WWW.WIPRO.COM

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