Consumerization of IT - the consumer IT revolution
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Consumerization of IT - the consumer IT revolution

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Today, business is witnessing a 180-degree reversal of the traditional IT. In what has been termed as Consumerisation of IT, employees – as consumers – are bringing insights and experiences into ...

Today, business is witnessing a 180-degree reversal of the traditional IT. In what has been termed as Consumerisation of IT, employees – as consumers – are bringing insights and experiences into the work place, and driving business innovation.

This report examines this paradigm shift, looking at the impact of C.IT on economic productivity, and, in particular, exploring the future benefits and challenges it presents for businesses.
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    Consumerization of IT - the consumer IT revolution Consumerization of IT - the consumer IT revolution Presentation Transcript

    • The Consumer IT Revolution What it means for business1 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • HIGHLIGHTS Predicting the Future Today Today, business is witnessing a 180-degree reversal of the traditional IT. In what has been termed as Consumerisation of IT, employees – as consumers – are bringing insights and experiences into the work place, and driving business innovation. This report examines this paradigm shift, looking at the impact of C.IT on economic productivity, and, in particular, exploring the future benefits and challenges it presents for businesses. .2 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • The Consumerization of IT 1  The Consumerization of IT (C.IT) describes the growing phenomenon of consumers - and consumer technology - driving innovation in the corporate sector  Employees are taking the experience and insight drawn from their consumer use of hardware and mobile applications from their personal lives to their professional lives.  As products and applications become more sophisticated, employees become more instrumental in driving an ever-greater level of innovation at work  The Consumerization of IT is having a positive and profound impact on standard of living, employee work life and collaboration, and corporate behavior The insights drawn on conversations from the in-depth surveys of senior executives across five markets (USA, UK, France, India and Australia) are discussed hence forth.3 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • The Consumerization of IT 2 Over 42% of senior business leaders polled cited ‘better innovation’ as the most tangible commercial benefit of C.IT. It is driving higher levels of productivity, increased business and employee efficiency, and customer engagement and satisfaction.4 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • The Business + Consumer Benefits5 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • The Future is Mobile  46% of C-suite executives polled hailed ‘mobile devices’ as the greatest driver of C.IT in their company, with ‘wireless internet’ coming in at a close second  For business this means greater access to stakeholders and employees, stronger consumer relationships, and increased efficiency, productivity and innovation ‘Mobile’ means both a way of working and the Internet platform that makes this work possible – inside and outside the workplace.6 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • From The Outside In: Business Benefits Business systems which once required special Lowered training are being replaced with streamlined Cost Internet technologies, greatly reducing the cost of employee training and education. Increasingly sophisticated workforce is leading Increased to the rise of the intrepreneur: thus more Innovation streamlined processes and production of new concepts and services. CIT is increasing the availability and Stronger customer reachablity of C-suite, India. So business can relationships customers on a variety of platforms and actively engage them through mobile technology & develop stronger relationships.7 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • From The Inside Out: Consumer Benefits C.IT gives the opportunity to work, where the work is required to be done, fundamentally increasing the Internal Consumers: Employee Benefits quality of work-life’ for employees. Moreover employees now have better access to each other; resulting in better understanding amongst employees. If consumers get information and access to services through mobile devices and they feel secure about it, External Consumers: Customer Benefits and theyre able to transact on the go, at their pace, at a time they want to do it, their satisfaction is far higher and businesses get immense benefit.8 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Productivity Gains  Some 40% of business leaders claim that ‘higher productivity’ is noticeable in their companies as a result of C.IT, with a further third believing it will have a positive impact in the next 12-24 months  Data shows that no business leaders in any market doubted the productivity benefits of the Consumerization of IT  The increased use of social, mobile, and cloud technology that has resulted from C.IT is also driving up productivity by increasing efficiency and simplifying administrative procedures  For many executives (47%), the uplift in productivity from C.IT and smart phone use is already feeding through into the workplace, as well as being a trend that will continue to grow stronger  Survey finds that smart phone devices that allow for greater work mobility enable workers to add 51 minutes back to their workday9 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Trends and Challenges of C.IT 1 Skills and the Workplace  28% of business leaders named the lack of understanding of C.IT as the biggest restraint on the positive impact of this phenomenon  Research shows, although there is a desire among executives to know more about the concept and potential of C.IT. There is also a sense among business leaders that the CIO’s team could be developed and that their role will and must change to adapt and leverage new technologies10 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Trends and Challenges of C.IT 2 Technology, Ownership and Security  CXO’s express their biggest concern as being the threat to Intellectual Property (and a risk of hacking) as a result of C. IT  Over a third of business leaders polled say that their companies don’t have a BYOD policy and are not planning to adopt one  For business leaders it is less important whether it’s an employee owned device or a company owned device, what matters are the legal issues around access, particularly ownership and the innovation it can facilitate and inspire11 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Consumerization of IT in Numbers More than 2 in 5 Nearly 1 in 2 respondents name respondents see higher productivity as personal mobile the biggest impact on devices as key business as a result of drivers of C. IT C. IT Over a third of respondents said that their company doesn’t More than half of have a BYOD policy respondents named and is not planning to enhanced ability to meet adopt one customer need as the More than half of biggest impact on respondents said that business as a result of their companies put in C. IT place advanced Almost 3 in 5 security standards as a respondents from the result of C. IT US said that their companies introduced 73% of respondents flexible/ mobile working from France named opportunities as a result ‘risk of hacking’ as of C. IT their primary C. IT related concern12 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Conclusion  The impact and implications of C.IT suggest that there is a positive impact for business and internal consumers  Employees are experiencing a higher quality of life through new technologies, and having greater influence and opportunity in the economy, either as an entrepreneur or ‘intrepreneur’  Corporate accountability’ will become stronger and companies and markets will become more transparent as a result of C. IT  At a time when there is pressure on business to rebuild stakeholder relationships and demonstrate a greater commitment to society - the rise of mobile has the potential to deliver positive commercial and social outcomes13 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • For more details please visit the link below: http://www.wipro.com/Documents/insights/The_Cons umer_IT_Revolution.pdf14 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • About Wipro Council for Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit www.wipro.com/insights or mail wipro.insights@wipro.com15 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 135,000 employees and clients across 54 countries. For more information, please visit www.wipro.com16 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
    • Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.17 © 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL