Connected homes enabling anytime anywhere media


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Homes today have a staggering array of electronics operating independently with little “awareness” of each other. The principle idea behind the connected home is to enable these devices to “talk” to each other, allowing them to work in concert.

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Connected homes enabling anytime anywhere media

  1. 1. Connected Homes Enabling Anytime, Anywhere Media1 © 2012 WIPRO LTD | WWW.WIPRO.COM
  2. 2. HIGHLIGHTS Connected Homes Homes today have a staggering array of electronics operating independently with little “awareness” of each other. The principle idea behind the connected home is to enable these devices to “talk” to each other, allowing them to work in concert. There is a huge opportunity for media services as we see the connected home changing the way media is consumed over an array of devices and platforms.2 © 2012 WIPRO LTD | WWW.WIPRO.COM
  3. 3. The Current Home Entertainment Landscape Monthly time spent in hours per user on each medium in the US Online video is one of the fastest growing entertainment categories. The most popular form of media is broadcast television. Source: Nielsen3 © 2012 WIPRO LTD | WWW.WIPRO.COM
  4. 4. The Connected Home Entertainment Opportunity The advent of an all-IP environment will be the first step towards enabling a connected media experience, paving the way for Interactive, Seamless and Personalized Services. It is expected that all forms of media will soon be delivered to a diverse set of devices over a converged IP network. Source: Juniper Research4 © 2012 WIPRO LTD | WWW.WIPRO.COM
  5. 5. The Connected Home Entertainment Opportunity • Content in IP will allow users to stream audio-video content from Interactive a common drive, to multiple devices. Services • The use of IP for content and meta-data will enable control of one device using another. • Session mobility and the Seamless seamless transfer of viewing sessions across devices will be Experience another key facet of connected home entertainment services • Video streams will be Personalized specifically tailored to particular device’s capabilities or consumer’s needs. Services • Delivery of targeted advertising will become easy.5 © 2012 WIPRO LTD | WWW.WIPRO.COM
  6. 6. Challenges in Implementing Connected Media Rights Management: Lack of Unified Standards: The availability of content Lack of standardization across anywhere and on any device device hardware, software, and makes conditional access and communication protocols is a Digital Rights Management major barrier. (DRM) critical. Challenges Privacy and Security Concerns: Fragmented Device Landscape: The lack of unified security Most of the devices are incapable standards also raises data of communicating with each other, security concerns in light of especially when manufactured by potential privacy breaches and different OEMs or running skeptical customers. different software platforms.6 © 2012 WIPRO LTD | WWW.WIPRO.COM
  7. 7. Recommendations Focus on Service Delivery: Service providers should focus on including media services into their Service Delivery Platform so that users can create their own Service bundles of devices and media types. Delivery Create Robust Networks: In order to navigate device interoperability Robust challenges, service providers should invest in Networks building robust networks based on standard communication protocols. Consumer Respect Consumer Privacy: Privacy Service providers need to pay special attention to the privacy needs of subscribers. Targeted, on-demand advertisements with a reward model provide a better option.7 © 2012 WIPRO LTD | WWW.WIPRO.COM
  8. 8. Conclusion • The ability to seamlessly connect and integrate devices requires the use of a single unified network as the core communications layer. • The secure two-way communication provided by IP enables voice, video and other data to be transferred between devices and service providers easily. • Creating fast all-IP networks is the first step towards achieving a seamless connected home entertainment experience. Telecommunication service providers are uniquely positioned to capture revenue from this high growth market opportunity.8 © 2012 WIPRO LTD | WWW.WIPRO.COM
  9. 9. For more details please visit the link below: Enabling_a_digital_Lifestyle.pdf9 © 2012 WIPRO LTD | WWW.WIPRO.COM
  10. 10. About Wipro Council for Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit or mail wipro.insights@wipro.com10 © 2012 WIPRO LTD | WWW.WIPRO.COM
  11. 11. About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 135,000 employees and clients across 54 countries. For more information, please visit www.wipro.com11 © 2012 WIPRO LTD | WWW.WIPRO.COM
  12. 12. Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.12 © 2012 WIPRO LTD | WWW.WIPRO.COM
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