Capturing the Opportunity in Emerging and Growth Markets
Upcoming SlideShare
Loading in...5
×
 

Capturing the Opportunity in Emerging and Growth Markets

on

  • 456 views

Companies in a variety of industries —are looking to expand their presence in the Asia-Pacific and Latin America regions, as emerging markets in countries such as China, India and Brazil continue to ...

Companies in a variety of industries —are looking to expand their presence in the Asia-Pacific and Latin America regions, as emerging markets in countries such as China, India and Brazil continue to see huge increases in demand, while growth remains sluggish in Europe and the U.S

Statistics

Views

Total Views
456
Slideshare-icon Views on SlideShare
451
Embed Views
5

Actions

Likes
0
Downloads
10
Comments
0

2 Embeds 5

http://www.wipro.com 3
http://techno-sphere.blogspot.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Capturing the Opportunity in Emerging and Growth Markets Capturing the Opportunity in Emerging and Growth Markets Presentation Transcript

    • Capturing the Opportunity in Emerging and Growth Markets 1 © 2013 WIPRO LTD | WWW.WIPRO.COM
    • HIGHLIGHTS Capturing the Opportunity in Emerging and Growth Markets Companies in a variety of industries —are looking to expand their presence in the Asia-Pacific and Latin America regions, as emerging markets in countries such as China, India and Brazil continue to see huge increases in demand, while growth remains sluggish in Europe and the U.S Companies face new challenges doing business in fast-growing markets such as Asia Pacific and Latin America. Speed of execution and a flexible business model are key differentiators 2 © 2013 WIPRO LTD | WWW.WIPRO.COM
    • Emerging markets on the upswing “Many of the major CPG companies that Wipro works with are experiencing flat or slow growth in US and EU, but exponential growth in Asia-Pacific or Latin America or both”- says Hiral Chandrana, Global Business Head, Consumer Goods at Wipro Technologies "Gartner Says Emerging Markets Will Generate $1.22 Trillion in IT Spending in 2012,“ Gartner, April 3, 2012 3 © 2013 WIPRO LTD | WWW.WIPRO.COM
    • A shift in strategies “There’s a need for localization, whether it’s in the brand message or in the product design or from an IT perspective.” Business models in these markets differ from those in Europe and the U.S. companies — Rainer Duespohl, CIO, Asia, VF Corporation Companies need to have inputs on business & IT strategy from people who are already in that country and understand those markets Consumer demographics on purchasing behavior will differ and relevant platforms will need to be leveraged Successful companies will find ways to create new categories & manage various channels 4 © 2013 WIPRO LTD | WWW.WIPRO.COM
    • Disruptive Technology Trends Companies need to consider the impact of technology trends such as: 1. The consumerization of IT, 2. Increased mobility, 3. Digital marketing and 4. Social media  The IT organization and infrastructure are less mature in Asia than in Europe or the U.S. IT platforms need to be put in place to operate in these markets  The first step should be in establishing the kinds of application sets, including mobile applications, that business users need to operate in the new regions  The IT preparation work includes ensuring the localization of applications and infrastructure to meet the needs of fast-growing markets. 5 © 2013 WIPRO LTD | WWW.WIPRO.COM
    • Selecting the right partner Aligning the Big Data disciplines with business challenges ensures: 1. The partner, like Wipro has to have expertise in three key areas: running the business, changing the business and co-innovation 2. A global IT provider has the reach to develop expertise in various countries, including overcoming language barriers and cultural differences 3. Companies can work with partners like Wipro to ensure that they are making the necessary moves in areas such as supply chain optimization, integrated trade and marketing, analytics and insights, mobility and digital transformation For many organizations, the key to success will be to partner with a systems integrator and outsourcing provider that thoroughly understands these markets and the challenges they present 6 © 2013 WIPRO LTD | WWW.WIPRO.COM
    • Conclusions Working with a strong partner that understands the emerging markets could be a huge competitive advantage where speed and flexibility become differentiators for global organizations. 7 © 2013 WIPRO LTD | WWW.WIPRO.COM
    • For more details please visit the link below: http://www.wipro.com/Documents/Capturing_the_Opportunity_in _Emerging_and_Growth_Markets.pdf 8 © 2013 WIPRO LTD | WWW.WIPRO.COM
    • About Wipro Ltd. Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology"; helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability; Wipro has over 140,000 employees and clients across 57 countries. For more information, please visit www.wipro.com 9 © 2013 WIPRO LTD | WWW.WIPRO.COM
    • Thank You ©Wipro Limited, 2013. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager. 10 © 2013 WIPRO LTD | WWW.WIPRO.COM