Assessing the bounties and boundaries of big data anaytics

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Companies are investing in the attendant information management infrastructure to fully extract the gains of advanced analytics. But big data analytics is not the cure-all panacea that it is purported to be.

Get insights from the “Future of Industry” series produced jointly by Knowledge@Wharton and Wipro Technologies to explore the opportunities and challenges ahead.

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Assessing the bounties and boundaries of big data anaytics

  1. 1. Bounties & Boundaries of Big Data Analytics An assessment of Big Data Analytics1 © 2012 WIPRO LTD | WWW.WIPRO.COM
  2. 2. HIGHLIGHTS Assessing Big Data Analytics Companies are finding huge potential in data analytics to grow revenues and profits, and cut costs. Sharper analysis of rich data from an expanding range of sources enables cost-effective marketing and improves customer engagement. Companies are investing in the attendant information management infrastructure to fully extract the gains of advanced analytics. But big data analytics is not the cure-all panacea that it is purported to be. Get insights from the “Future of Industry” series produced jointly by Knowledge@Wharton and Wipro Technologies to explore the opportunities and challenges ahead.2 © 2012 WIPRO LTD | WWW.WIPRO.COM
  3. 3. The Bounties of Big Data Cost-effective technology platforms are available that can process terabytes of data at great speeds, and they open up the potential of doing a lot of things that were Technology hitherto not possible Data analytics helps companies see not just the Customer- customer, but a range of individual preferences. They Centricity get more clarity on their customers’ different habits, tastes and propensities to buy and react, and that helps them sharpen marketing efforts Cost Reductions Data analytics also helps companies prevent and combat fraud. Retailers can also employ advanced analytics for increased footfall, leading to cost savings and increased profits3 © 2012 WIPRO LTD | WWW.WIPRO.COM
  4. 4. The Boundaries of Big Data Infrastructure • Companies need to invest in the attendant information management infrastructure to fully extract the gains of advanced analytics One: One Marketing • The highly granular data now available does not necessarily translate into companies doing one-to-one marketing with the right message to the right individual. Short Term ROI • Companies need to ensure their approach to data analytics and information management “is grounded and linked to short-term ROI4 © 2012 WIPRO LTD | WWW.WIPRO.COM
  5. 5. Conclusion  Not using data analytics is no longer an option for many companies if they have to compete effectively  Companies should expect data analytics to yield only incremental gains — not quantum gains  Those that don’t yield gains in six to eight months after launch might best be reevaluated in a business- backward approach5 © 2012 WIPRO LTD | WWW.WIPRO.COM
  6. 6. For more details please visit the link below: http://www.wipro.com/Documents/insights/assessing-the- bounties-and-boundaries-in-big-data-analytics.pdf6 © 2012 WIPRO LTD | WWW.WIPRO.COM
  7. 7. About Wipro Council for Industry Research Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies. For more information on the Research Council visit www.wipro.com/insights or mail wipro.insights@wipro.com7 © 2012 WIPRO LTD | WWW.WIPRO.COM
  8. 8. About Wipro Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has over 135,000 employees and clients across 54 countries. For more information, please visit www.wipro.com8 © 2012 WIPRO LTD | WWW.WIPRO.COM
  9. 9. Thank You ©Wipro Limited, 2012. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager.9 © 2012 WIPRO LTD | WWW.WIPRO.COM

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