Transcript of "Neustar on Mobile Security (mHealth Summit 2012 WIPJam)"
Real Intelligence, Better DecisionsNeustar Information ServicesWIPJam @ mHealth SummitDecember 2012Panel Topic: Security and PrivacyModerator: Lisa Peterson, Director, Mobile BusinessDevelopment
Company Background • Approximately 1,500 employees worldwide • Corporate headquarters in Sterling, VA (USA) A trusted, neutral provider of real-time • Offices in North America,information, analysis, and registry services Europe, and Asia for the Internet, Telecommunications, information services, financial services, • FY2011 Revenue: retail, media and advertising sectors. US$620.5 Million Neustar applies its advanced, secure • Stock Symbol: NYSE:technologies in identification, location, and evaluation to help its customers promote NSR and protect their businesses. • www.neustar.biz2
Mobile Is A Game Changer» mHealth application and content providers are tapping into the unique characteristics of mobile to enable patients to access care and medical information anytime, anywhere Personalized Rich & Immediate & Always On & & Contextual Interactive Dynamic Reach3
Need Medical Help? There are Thousands of Apps For That! Juniper Research estimates 44 M downloads of mHealth apps by end of 2012, and 142 M by 2016. iPhone Free Health & Fitness Apps4
Mobile Drives More Information Access & Sharing Identity theft/insurance Remote Consultation/Care fraud Lower Costs Increased CostsImproved data collection, Personal safetyaccuracy Personalized Content Security breachesReal-time Decisions Big Brother Relevant Notices/Alerts Incorrect Medical Information Increased Efficiency Third Party Access Balancing security and privacy risks with personal health information with the benefits of mHealth is critical ; all involved have accountability 5
According to a 2011 World Health Organization report, governments cite issues related to data privacy and security and the protection of individual health information as two of the top barriers to the expansion of mHealth.7