Ayogo Mobile Gamification (mHealth Summit WIPJam)
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Ayogo Mobile Gamification (mHealth Summit WIPJam)

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  • Human beings have been using games to lay down new brain circuitry for millions of years.Tag and hide and seek are just techniques for teaching children how to avoid predators. Gamification is as as old as humanity.Take a moment to complain about “gamficiation” points, badges, chapter headings.
  • Human beings have been using games to lay down new brain circuitry for millions of years.Tag and hide and seek are just techniques for teaching children how to avoid predators. Gamification is as as old as humanity.
  • Human beings have been using games to lay down new brain circuitry for millions of years.Tag and hide and seek are just techniques for teaching children how to avoid predators. Gamification is as as old as humanity.
  • HealthSeeker’s metrics demonstrate that social engagement deepens health commitmentAwards: HealthSeeker went on to win the MM&M Silver Award and Silver for the CLIO Healthcare Awards
  • What is the one thing every economy must have in order to function? Emotional commitment. If you don’t believe in it, it can’t work.
  • Our approach is to build an environment that is a kind of virtual economy to provide incentives and rewards for participation. I’ll show you how it works in our game in just a minute, but first a couple of insights I’d like to share:Virtual currencies, which you may be aware of from popular games like “Farmville”, work the opposite way you think. You may think the main purpose is to give the player a way to pay for things in the game, but it’s notThe main purpose is to have a currency the player believes is valuable, so the game can pay you to participateWould you send a message to every friend you have in Facebook promoting our game? No? Would you do it if we paid you in virtual sheep? Turns out the answer is yes, as many of us know from personal experience, our Facebook inboxes filled up with messages from our friends. They did it because the game paid them in a virtual currency Just like a real economy, once the particpant believes that your currency is valuable, you can use it to incentivize the behavior you want.Game play opportunities – a currency we call “glow” that powers their Jellyfish. Without it, you can’t advance, and the only way to earn it is by exercisingPoints and achievements are part of it, of course, but points and achievements are to play what page numbers are to literature. They can tell you where you’re at, but they can’t make something worthwhileSocial rewardsGiving the children opportunities to advance, and to be seen to be advancing by other playersLeaderboard structure - Creating a reciprocal social obligation – we can only advance so far individually, we need the whole team to advance together
  • Every time your child enters their BG information into the tracker  app they are rewarded with a piñata to crack open in Monster Manor.  
  • Piñatas hold all sorts of fun inside …
  • the more prizes kids win, the more monster-ific ingredients they can combine to unlock new monsters…
  • Bonus: Want a way to show your kid extra support and encouragement? Send them a super special piñata that has a better chance of winning bigger prizes!
  • Positive reinforcement: motivating with moments of joy.

Ayogo Mobile Gamification (mHealth Summit WIPJam) Presentation Transcript

  • 1. Mobile Gaming for Better Health
  • 2. ••
  • 3. HealthSeeker•••
  • 4. Monster Manor•• • •
  • 5. Monster Manor Objectives • • • An incentive economy
  • 6. Our approach•• • • •
  • 7. Respect the serious needs of the patientand caregiver
  • 8. While respecting the child
  • 9. Who has “serious” needs, too
  • 10. …they’reimmediatelyrewarded with apiñata
  • 11. Smash piñatas, collectmonster “ingredients”,combine to unlock newmonsters…
  • 12. Immediate alertscome throughSMS, email, orapplicationalerts…
  • 13. …and letsyour kid bea kid!
  • 14. Thank You!