Be the first to like this
From Facebook to MSN to Skype, next-generation technologies and new attitudes are redefining the way the world communicates. But how will these re-shape the way the world works?
The Digital Generation Survey, a partnership between Career Innovation and AIESEC, the world’s largest student run organisation, gathered the opinions of young people across the world to explore the choices, preferences and aspirations of the Digital Generation.
These slides summarise the results, revealing both the technology preferences and the motivations of the millenial generation (Generation Y). The study included a groundbreaking approach to motivational profiling, drawing on computer game design models to identify and analyse '21 types of fun'. These can then be used to analyse and redesign work, to make it more engaging.
You can see press releases and other information at www.thedgeneration.com.