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080810 Aic 3

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    • 1. 體驗設計 第三屆 AIC 產品設計碩士先修課程 Winny 2008.8.3
    • 2. 工業設計 互動設計 體驗設計 設計進化論
    • 3. The goal is no longer simply to have you buy a Product , but rather have it become a part of your Lifestyle . The economies have gone from commodities to goods to services. And at end of services, we are moving into experience: the Experience Economy . Marketers want to create an Emotional Attachment between customers and what they are selling. 體驗經濟 Craig Silverman (2004). Undercover Marketing_selling an experience http://ordinary.blogs.com/clips/UndercoverMarketing.pdf
    • 4. 設計體驗 Bernd, H. Schmitt (2003). Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers. 五感: LUSH 透過視覺、聽覺、嗅覺、味覺、觸覺等感官讓人 產生感受 情感: Alessi 透過物品或服務產生和人情感或情緒上的連結 思考: Wii 透過與產品或品牌互動的過程,試圖挑起人的挑 戰慾望與創造力 行動: NIKE 產生身體上的活動感受、建構生活風格、引起互動 關聯: Starbucks 延伸擴展個人體驗到與他人、社會、文化的連結
    • 5. 5 Senses Magnum 透過視覺、聽覺、嗅覺、味覺、觸覺等感官讓人產生感受
    • 6. 5 Senses 透過視覺、聽覺、嗅覺、味覺、觸覺等感官讓人產生感受 CIVIC
    • 7. Emotion Louis Vuitton 透過物品或服務產生和人情感或情緒上的連結
    • 8. Think MSNBC 透過與產品或品牌互動的過程,挑起人的挑戰慾望與創造力
    • 9. Act OMO 產生身體上的活動感受、建構生活風格、引起互動
    • 10. Relate IKEA 延伸擴展個人體驗到與他人、社會、文化的連結

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