2. Why Digital Media? People spend 13 hours per week online!
3. <ul><li>Lowest Price & Best Service Period. </li></ul><ul><li>Customer Satisfaction. </li></ul><ul><li>New Customers & Repeat Customers. </li></ul><ul><li>Increase in Online Traffic. </li></ul>Goals & Challenges <ul><li>Branching Out of Michigan & Ohio. </li></ul><ul><li>Staying Within Budget. </li></ul>
4. The Current: On Facebook, but not very well advertised. Very good on Twitter, but need more promotions. Slow on YouTube, need more videos. Only blogging on main website, nowhere else. Not much activity on Foursquare.
5. The Future with Digital Media: Increase advertising. More promotions on tire prices. How-to videos on vehicle & tire issues. Branch out to different blogging websites. Discounts for people who “check-in” to Belle Tire.
6. Google AdWords is perfect for Belle Tire! Increase in website traffic. Make Belle Tire ads appear beside related search results. Keywords such as: new tires, cheap tires, windshield replacement, buying new tires, oil change, wheel alignment
7. The Budget $15,000 Budget $3,000 on Facebook Advertising $5,000 on Google AdWords & SEO $2,000 on Blogging Promotions $3,000 on Foursquare Advertising $2,000 on Making More YouTube Videos.
8. Timeline Aug - Sept : Focus on back to school tire specials for friends on Facebook. Oct - Nov : Specials on winter tires for Twitter followers and Foursquare check-ins. Dec - March : Free windshield replacement when purchase 4 new tires, can only print coupon from Blog posts. April - May : Free oil change with purchase of at least 2 new tires for friends on Facebook. June - July : Free tire patch ups for repeat customers, Twitter followers, and people who check-in on Foursquare.
9. Customer Satisfaction is key. If our customers aren’t happy, we’re not happy. Teaching customers about their vehicles and informing them of exactly what is being done to their vehicles when brought into Belle Tire. What You Get From Belle Tire Lowest Tire Price is Guaranteed!
10. Measuring Success Increase in Website Traffic. Increase in tire sales by 35%. Make people aware of Belle Tire’s Winshield Replacement. Building new stores in different states, increasing awareness.