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Smartphones presentation
 

Smartphones presentation

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  • With these fast processors, smartphones will finally run full-blown apps such as Adobe Photoshop – and not just with the limited features offered in the current Photoshop app.
  • CCS insight provides market information, analysis and intelligence for companies focusing on the mobile and wireless sector around the world.
  • World phone= That means it won’t be showing up at the store down the street with a hefty subsidy like phones that carriers officially adopt – you’ll have to snag it online, without a contract, for a hefty sum
  • Start at :23 sec
  • Nokia’s Morph utilizes nanotechnology to stretch, roll up and clean itself. This flexible nanotech device can be stretched and twisted into bracelet shapes or tablet forms. Morph is an inspirational and artistic concept that demonstrates how future cell phones might look.Nokia 888 is an ergonomic communication device that changes forms according to user requirements. It’s easy to use, light and carefree. Nokia 888 uses liquid battery, flexible touch screen, speech recognition and touch sensitive body cover. It can be rolled, bent and carried in the pocked as a clip.

Smartphones presentation Smartphones presentation Presentation Transcript

  • Smartphones
  • Current technology in smart phones
  • Current technology in smartphones
    Smartphones allow users to have access to multimeadiaplayers, maps, GPS, Bluetooth, and the internet.
    The Blackberry, iPhone, and Droid phones are the most common examples of these phones
    Smartphones currently run on a 3G network which allows a transfer of data to the phone from an outside source such as the internet. Also, in newer smartphones, companies are integrating Wi-Fi capability.
  • Bluetooth
    Bluetooth technology allows for the Smartphone user to talk on the phone using just an earpiece while in the proximity of their phone that uses shortwave length radio transmissions. These create personal area networks (PANs).
  • BlackBerry
    BlackBerry is a commonly used Smartphone which allows users to use a variety of different apps, access the internet, identify songs, use GPS, and many other features.
  • BlackBerry users have access to Slacker Radio, Pandora, and for Verizon users VCAST Music Rhapsody and VCAST Song ID.
    Through using VCAST Music Rhapsody users can download their favorite songs, and music videos, as well as set songs as their ringtones.
    VCAST song ID allows users to identify the name of songs by placing the Smartphone near a speaker and recording it. The name of the song, name of the artist, and name of the album are recognized and displayed for the users benefit.
  • iPhone 4
    The iPhone 4 takes almost all of the technology that is able to be put into a phone and combines it into the thinnest Smartphone to date.
  • iPhone screen technology
    The iPhone 4 has the most technologically advanced screen to be used on any mobile device. Under the 3.5” all glass front screen is the clearest technology available. With a resolution of 960x640 pixels the iPhone 4 has clarity that the human eye is incapable of perceiving at the range of 10-12 inches.
  • Front camera and display for iPhone 4G
    The iPhone 4G has a forward facing camera which allows its users to engage in what is known as “face time”. “Face time” allows users of the iPhones to video chat and Skype from their smartphones.
    FaceTime users can switch between the front and rear mounted cameras that the phone has mid-video call, going between their faces and what they are seeing themselves.
    http://www.youtube.com/watch?v=yatSAEqNL7k
  • A4 chip and gyroscope
    The iPhone 4 contains a similar processing system that is in the iPad which improves power management. With the new processing system the phone can be on standby for up to 300 hours, 6 hours of 3G web browsing, 10 hours of Wi-Fi browsing, 6 hours of talk time, 10 hours of video, and 40 hours of music playing.
    The chip also allows for the usage of GPS, Bluetooth, an accelerometer, a compass, and an ambient light sensor.
    The Gyroscope in the iPhone 4 is a 6 way gyroscope which is similar to a gaming controller, it allows the user to play games on the front screen by tilting the phone up and down, front and back, and left and right.
  • Droid
    Droid phones are a newer product on the market which allow for users to have access to many multimedia sources on their mobile device.
  • The Droid X by Motorola comes with a 4.3” HD display which can play full length movies.
    Full length movies can be uploaded on to the phone from a computer, or downloaded directly on the phone from the internet using the phone.
    Using Apps Droid users can also watch TV shows and Video Blogs.
    Skype is also on the Droid but does not allow users to see each other as they talk like the iPhone does.
  • Recording Capabilities
    The Droid allows users to record videos in 720p quality with slow and fast action modes. A user can use a cable to watch these videos in HD on any TV.
    The camera on the Droid X is a 8.0 Megapixel camera with 1/1,100 shutter speeds, auto focus, and a dual LED flash.
  • The Future of Smartphones
    http://vimeo.com/18079655
  • PC Replacements
    Smartphones will behave more like laptops over next few years.
    In June, DoCoMo started offering the Toshiba T-01A in Japan, a super-fast phone that uses an advanced Qualcomm chip.
    forthcoming power apps, including tools that can handle photographic effects and process large, high-res images and videos.
    (digitaltrends.com)
  • Connected Devices
    John Jackson, a vice president of research at CCS Insight. “The phone — and the cloud-based server side intelligence behind it — will know you, your location, your social networks, and your preferences in food, media, and communication. It will predict your next moves. The multi-trillion dollar question is who enables it and controls the sources and uses of information.”
    For example, phones in 2015 will know when you are near a McDonald’s or Starbucks and offer to pay your bill.
    Augmented reality – connected devices could form into an ad hoc broadcast terminal at sporting events where you can view a video feed from a guy in the second row or up in the nose-bleed seats.
    According to John Shen, the Lab Director at Nokia Research Center, “the smartphone of 2015 will go even further: You will be able to link phones together to form a cluster where a group of phones provides PC-like processing capability.”
    (digitaltrends.com)
  • Gaming
    With faster processors and faster carrier service and Wi-Fi, gamers will be able to connect for an experience co-operative play with two players on screen at the same time, incredibly fluid gameplay mechanics, and much more realistic console-like sound.
    At the heart of this new technology: Faster networks and ubiquitous connections for anytime gaming with anyone.
    (digitaltrends.com)
  • Social Networking and Connections
    In 2015, there will be no need to use Facebook on a computer anymore, because your connections will occur in real-time when you meet people in person, swapping contact info, photos, and even personal details (like who you are dating or what you plan to do later that night) in an instant.
    Consumer analyst Michael Gartenberg says, “this social integration will spawn entirely new services and features on smartphones in 2015. For example, once everyone is easily connected through a smartphone portal, you can walk into a room and search for people who with similar interests. New marketing paradigms will emerge as well as companies sell their wares to a target audience. “
    Minority Report-style marketing will explode, offering services and deals to customers as they walk into Starbucks based on a specific purchase history.
    (digitaltrends.com)
  • 3D Smartphones
    Nokia showcased their 3D smartphone in 2009. The very rudimentary 3D image displayed did not require any type of glasses to be viewed. Motorola has also released information about a 3D smartphone which is capable of displaying 3D images without glasses using two different 2D screens to create a 3D effect.
    Sharp announced a newer technology known as Parallax Barrier. This technology offers the ability to switch between 2D and 3D modes on a screen and is usable without the need for 3D glasses.
    Things such as 3D video games on a smartphone are one possibility.
    Media is also another big possibility with 3D movies on smartphones.
    Communication may also benefit from the addition of 3D, imagine a technology similar to video chat in 3D for 3D smartphones.
    it is inevitable that 3D smartphones will become the standard in smartphone technology in the future
    Senior writer at brighthub. Is 3D the Future for Smartphones? Edited & published by Simon Hill on Aug 25, 2010
  • Future Phones on the Market
  • LG Optimus 3D
    Concept:
    the world’s first 3D smartphone
    No glasses, contents in the 4.3-inch LCD and 3D come to life.
    It has dual 5-megapixel cameras in the rear which allow you to capture 3D video in 1080p, for playback right on the phone, or a 3D TV via HDMI.
    downside:
    Adding depth to a screen you have to touch could make the phone harder to use
    viewing 3D content on a small screen typically lacks the punch that has made 3D popular in movie theaters.
    (digitaltrends.com)
  • Motorola Atrix 4G
    Facts:
    You can plug Motorola’s Atrix 4G into its optional dock to use it as a 13-inch notebook
    This gives you a full-size screen, keyboard, and even a separate battery to charge the phone as it sits.
    AT&T will open the Atrix 4G for preorder on February 13, and begin shipping units March 6 or earlier. The phone itself runs for $199 with a two-year contract.
    Downside:
    The optional laptop dock will cost you $500, and because it doesn’t run Windows 7, it does a lot less than a $350 netbook would.
    (digitaltrends.com)
  • Motorola Atrix 4G on Laptop Dock
    (digitaltrends.com)
  • Kyocera Echo
    Facts:
    small3.5-inch touchscreen but it becomes a 4.7 inch LCD screen by sliding it apart and a second identical screen rises up to meet it
    The two screens allow you to browse side-by-side websites, read an e-mail in one screen while you reply in another, and even play games where one screen acts as a controller, similar to the Nintendo DS.
    Sprint will offer the Echo for preorder within the next few weeks for $199 with contract, but it won’t begin shipping until spring.
    Downsides:
    Not many apps will work with the dual-screen functionality right off the bat, and running two screens at once will cost a lot of time on battery life.
    (digitaltrends.com)
  • (digitaltrends.com)
  • HTC ThunderBolt
    Facts:
    Verizon’s first 4G LTE handset
    The first to support Skype-to-Skype video – with or without Wi-Fi.
    same jumbo-sized 4.3-inch LCD and 8-megapixel camera as Sprint’s EVO 4G.
    Downside:
    Very similar to Evo 4G
    (digitaltrends.com)
  • (digitaltrends.com)
  • LG Optimus 2x
    Facts:
    world’s first dual-core smartphone
    Nvidia’s hotrod Tegra 2 processor enables rich gaming, fluid multitasking and even 1080p video capture.
    With the HDMI output, you can hook it up to your TV and watch movies on the big screen, in 1080p.
    LG will launch the Optimus 2x as a “world phone.”.
    Downside:
    Apps have to be specially developed to take advantage of the dual-core design, which means few of them will really tap into what the Optimus 2x can do at launch.
    (digitaltrends.com)
  • (digitaltrends.com)
  • Apple iPhone 5
    upgraded version of iPhone 4
    a 4-inch display and an aluminum back
    iPad 2 is inspiration
    There’s already evidence in iOS 4.3 supporting the claim that the iPhone 5 will use the Apple A5 dual core processor for an extra power boost.
    latest concepts and designs show edge to edge display
    Since many people said that the iPad 1 was a bigger iPhone, will they say that the iPhone 5 is a smaller iPad 2
    (concept-phones.com)
  • Apple iPhone 6
    Designer ArchilVardidze recently showed new iphone concept
    Got rid of antenna problem by moving it externally
    Button material has changed and the device is based on an aluminum shell.
    • The look of the Home button has changed, it has push levels, for more than one command.
    • longer and wider than its predecessors
    • Solar batteries expand the life of the iPhone 6
    • new iPhone design is more square-ish, but still slim
  • Nokia’s “Design by Community”
    “this initiative involves the design of a future concept smartphone, based on collective ideas”
    project will take place over the following months and people will be able to vote on features and capabilities each week
    http://www.youtube.com/watch?v=Q9O9x6Z-sww&feature=player_embedded
  • Nokia Morph
    Nokia 888
  • Managerial Implications
  • Managerial Implications
    All technology improves overall efficiency and effectiveness
    Changes ways people work together-> improves communication
    Example: can improve customer relationship management (CRM)
    Provides new ways to do traditional work (e-mail, word documents, etc.)
  • Benefits
    Convenient access
    Freedom and mobility
    Multimedia devices
    Works internationally
  • Risks/ Challenges
    Tablet devices are huge competitors
    Tiny keyboard and display
  • Likelihood of Success
    Benefits> negative aspects
    American love high-tech gadgets and are willing to spend a lot
    Could be computer substitute (ex. businessman)
    79% of those surveyed use smartphone over home/office phone when conducting business
  • Questions
    How many people have smartphones?
  • What do you like/dislike on your phone?
  • What would you like to see on a future smartphone? Do you think smartphones will replace laptops?
  • Do you think 3D smartphones will catch on?