Social Coffee Project
“Social Value Coffee on Social Commerce”
Social Coffee ?
• Online Based New Coffee Sales Method which
is satisfying the following conditions
Goal : “Social Change”...
Social Commerce ?
• Definition from Wikipedia
• Our Definition
– “One day Special Deal on the Social
Network(likes Faceboo...
PREMIEUM RWANDA
SOCIAL VALUE COFFEE
“Now on Social Commerce”
TODAY ONLY !
Xth of DEC, 2010
Our Product
1. Christmas Gift Set
9 9
500g of Social Coffee
+ Special AGASEKE (Box, Basket)
+ Air Freight Delivery (3-4 Da...
“ONLY 1000 SETs!”
4 9
1 kg of Social Coffee
+ Air Freight Delivery (3-4 Days)
0 0 0 KRW
(43$),
Our Product
2. Social Coffe...
Our Product
3. Bourbon Coffee Set
“ONLY 1000 SETs!”
6 9
1 kg of Bourbon Coffee
+ Air Freight Delivery (3-4 Days)
0 0 0 KRW...
• Taste control by q-grader(Global Cupping
Specialist by SCAA)
• Freshness control using DHL Air Freight
(in 3-5 days afte...
Taste Guaranteed Coffee!
Acidity
Body
Aroma
Finish
Flavor
KINUNU (6 DEC 2010)
Acidity
Body
Aroma
Finish
Flavor
Boubon (6 D...
Traceable Coffee !
• 2010. 7. 21 Processed
– Water process
– MUSASA Washing Station
• 2010. 12. 5 Roasted
– Full City
– Gi...
BUSINESS GOAL
1500kg
Coffee
+Agaseke
+etc
Local Revenue
41,800 $
Donation
15,000 $
To sell 2000 Packages in a DAY
( 1000 G...
Goal Impact
On Rwanda Coffee Industry
• To Maximize the profit of local companies
using the social commerce
• To control t...
Social Change 1
- Coffee
20,000 $
will improve the life of coffee
farmers and bad bean pickers
=
Coffee 10 $ x 2000
Social Change 2
- Agaseke (Hand Craft)
Pouch
Agaseke
Box +
Basket
16$
2.3$
X 1,000
18,300 $
will make job opportunities to...
Social Change 3
- Donation
Donation 15$ X 1,000
15,000 $
will help 300~500 students
(school fees, solar lamp)
=
Project Member
• RDB
• OCIR-CAFÉ
• Local Roasting Companies
– BOURBON COFFEE
– SOCOR (KINUNU)
– RWASHOSCO (MARABA)
• Socia...
Before Toll Roasting, we can test
the market!
RWANDA NATIONAL COFFEE STRATEGY 2009-2012 DECEMBER 2008
MINISTRY OF AGRICULT...
Let’s add new key action which
can increase revenue dramatically!
RWANDA NATIONAL COFFEE STRATEGY 2009-2012 DECEMBER 2008
...
This new model can cover current
losses in washing stations!
RWANDA NATIONAL COFFEE STRATEGY 2009-2012 DECEMBER 2008
MINIS...
Risk of Organizer
Pouch
Agaseke
Box +
Basket
16$
2.2$
Photo 1$
Delivery
(Air Freight
+ Local Delivery)
20$ X 2000 = 40000
...
Risk of Local Roasters
500 Kg of Quality Coffee
(1000 packages)
+ Roasting
+ Package
to be paid after 1week ~ 1 month
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Rwanda Social Coffee

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Rwanda Social Coffee

  1. 1. Social Coffee Project “Social Value Coffee on Social Commerce”
  2. 2. Social Coffee ? • Online Based New Coffee Sales Method which is satisfying the following conditions Goal : “Social Change” in the Coffee exporting Country Trade Type : Direct Trade Marketing Tool : Social Network Sales Method : Online Social Commerce
  3. 3. Social Commerce ? • Definition from Wikipedia • Our Definition – “One day Special Deal on the Social Network(likes Facebook or Twitter)” Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.
  4. 4. PREMIEUM RWANDA SOCIAL VALUE COFFEE “Now on Social Commerce” TODAY ONLY ! Xth of DEC, 2010
  5. 5. Our Product 1. Christmas Gift Set 9 9 500g of Social Coffee + Special AGASEKE (Box, Basket) + Air Freight Delivery (3-4 Days) + Christmas Donation 0 0 0 KRW (90$), “ONLY 1000 SETs!”
  6. 6. “ONLY 1000 SETs!” 4 9 1 kg of Social Coffee + Air Freight Delivery (3-4 Days) 0 0 0 KRW (43$), Our Product 2. Social Coffee Set
  7. 7. Our Product 3. Bourbon Coffee Set “ONLY 1000 SETs!” 6 9 1 kg of Bourbon Coffee + Air Freight Delivery (3-4 Days) 0 0 0 KRW (60$),
  8. 8. • Taste control by q-grader(Global Cupping Specialist by SCAA) • Freshness control using DHL Air Freight (in 3-5 days after roasting) Quality Control
  9. 9. Taste Guaranteed Coffee! Acidity Body Aroma Finish Flavor KINUNU (6 DEC 2010) Acidity Body Aroma Finish Flavor Boubon (6 DEC 2010) Acidity Body Aroma Finish Flavor Maraba (6 DEC 2010) Q-grader(Global Cupping Specialist by SCAA)
  10. 10. Traceable Coffee ! • 2010. 7. 21 Processed – Water process – MUSASA Washing Station • 2010. 12. 5 Roasted – Full City – Gikondo, OCIR-CAFÉ (Probat 1230) • 2010. 12. 6 Ground – Medium for paper filter (Ditter, A1231)
  11. 11. BUSINESS GOAL 1500kg Coffee +Agaseke +etc Local Revenue 41,800 $ Donation 15,000 $ To sell 2000 Packages in a DAY ( 1000 Gift Set + 1000 Social Coffee Set )
  12. 12. Goal Impact On Rwanda Coffee Industry • To Maximize the profit of local companies using the social commerce • To control the freshness of Rwandan coffee “Rwanda coffee = Always Fresh!” Local company Our Project Local company 5$ - green bean 20 $ - 11.5 $ roasted bean in 3-5days after Roasting At least 30 Days after shipping Our Project
  13. 13. Social Change 1 - Coffee 20,000 $ will improve the life of coffee farmers and bad bean pickers = Coffee 10 $ x 2000
  14. 14. Social Change 2 - Agaseke (Hand Craft) Pouch Agaseke Box + Basket 16$ 2.3$ X 1,000 18,300 $ will make job opportunities to the vulnerable women =
  15. 15. Social Change 3 - Donation Donation 15$ X 1,000 15,000 $ will help 300~500 students (school fees, solar lamp) =
  16. 16. Project Member • RDB • OCIR-CAFÉ • Local Roasting Companies – BOURBON COFFEE – SOCOR (KINUNU) – RWASHOSCO (MARABA) • Social Commerce Companies
  17. 17. Before Toll Roasting, we can test the market! RWANDA NATIONAL COFFEE STRATEGY 2009-2012 DECEMBER 2008 MINISTRY OF AGRICULTURE & ANIMAL RESOURCES
  18. 18. Let’s add new key action which can increase revenue dramatically! RWANDA NATIONAL COFFEE STRATEGY 2009-2012 DECEMBER 2008 MINISTRY OF AGRICULTURE & ANIMAL RESOURCES
  19. 19. This new model can cover current losses in washing stations! RWANDA NATIONAL COFFEE STRATEGY 2009-2012 DECEMBER 2008 MINISTRY OF AGRICULTURE & ANIMAL RESOURCES
  20. 20. Risk of Organizer Pouch Agaseke Box + Basket 16$ 2.2$ Photo 1$ Delivery (Air Freight + Local Delivery) 20$ X 2000 = 40000 X 1000= 19200 < 59,200 $ to get back again after 1week ~ 1 month
  21. 21. Risk of Local Roasters 500 Kg of Quality Coffee (1000 packages) + Roasting + Package to be paid after 1week ~ 1 month

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