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E-Tourism Rwanda

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  • 1. Rwanda eTourism Platform INTORE “Project Proposal of the National Tourism Platform” Baek Joo Huem (rwandahm@gmail.com) RDB, KOICA volunteer ,
  • 2. Contents • Background • Approach • Current Systems • INTORE 1.0 (Suggesting Platform) • Conclusion * Proponents
  • 3. Background • Tourism is one of most important industry in Rwanda [a] • The strategy of Rwandan tourism is “lower visitor lower numbers and higher receipts”.(based on high price, the gorilla tour) [b] g )[] [b] This strategy was proposed by OTF Group in 2001 Source: “DIVERSIFYING RWANDA’s TOURISM INDUSTRY“ Joan Mazimhaka, IIPT Africa Tourism Conf. ,May 2007 Source: BNR, MINECOFIN, OTF Group Analysis
  • 4. Background • Before long, Rwandan Tourism could meet the growth barrier due to “Limit of Gorilla Permit” (already 80~90% of 20,000/year , [1]) 80 90% • So far, there is no very attractive alternative. (Gorilla : 52% of all foreign visitors, over 90% of income generation [2,3] ) [2] [1] Limit of Gorilla permit 21000 18000 16937 15000 16068 15057(E*) 12000 12722 9276 9000 6879 6000 7747 [3] 3000 0 2003 2004 2005 2006 2007 2008 2009 Source : RDB | Tourism & Conservation * The estimation of 2009 visitors is calculated using the data of Jan-Jul 2009 and 2008
  • 5. Approach • How can we find out the next money generator? Try Error
  • 6. Approach • How can we find out the next money generator? Make / Upgrade Product Try Error Feedback / Sales to Gorilla Financial Analysis Tourists
  • 7. Approach • How can we find out the next money generator? 100 $ Bird Tracking in Akagera 1. Make Product BIRD TRACKING 3. Feedback / Financial 2. Sales to Gorilla Tourists Analysis
  • 8. Approach • Then how can online systems speed Then, up this cycle? Online Reservation System Tourism Information System 1. Make Product Analysis Tool Online Sales System 3. Feedback / Financial 2. Sales to Gorilla Tourists Analysis
  • 9. Current Systems Rwanda Tanzania Kenya Uganda Online Reservation X X X X System Email Email Email Email for NP Online Reservation System 5 Hotels 30 Hotels 45 Hotels 5 Hotels For Hotels Online Reservation System X 2 60 X For Car Tourism Information Low Quality Low Quality Low Quality Low Quality System Independent Small Independent Small Online Sales System X X Tour companies Tour companies Analysis Tools X X X X
  • 10. INTORE Suggesting Platform
  • 11. Platform Overview Hotel Manager Online Reservation System Car Manager NP Manager Tourism Information System Tourists Online Sales System Online Composition Analysis Tool System Information Flow Dealer / Tour operator
  • 12. Online Reservation System - NP Manager Today Reservation History Today s Today’s Visitors Reserved Not Paid Gorilla 47 3 Golden Monkey 15 3 Bisoke 4 3 Karishimbi 5 0 Dian Fossy 4 4 Age g Country y ID Jim carry 47 ENG UA2* George Moris 33 USA U42* Jame Dean 54 USA UC2* Jang Dong Gun J D G 45 KOR G12* Ichiro Junichiwa 56 JPN J36*
  • 13. Online Reservation System y Lake KIVU Serena Hotel (KISENY) Near Hotels Lake KIVU Serena Hotel is one of the best in RWANDA. We have beautiful beach inside the hotel and swimming pool also. We are the only hotel which can provide world class service in Kiseny. EDIT Last updated at 2009-4-14 12:31 by Hirwa p y Dream Hotel ( 4.0) 30$~ Avg. Score Last Review This hotel is very clean and silent. Transportation is only matter. by Hirwa (2009 4 30 12:32) (2009-4-30 5.0 / 1person Write a Review Town Guesthouse( 3.0) Breakfast and tax 10$~ Single Room 68$ are included Reserve it Breakfast and tax are Double Room 92$ included Reserve it Location Here Jean’s Hotel( 4.5) 45$~ See Large Map Reviews Add This hotel is very clean and silent. Transportation is only matter. 5.0 by Hirwa (2009-4-30 12:32)
  • 14. Tourism Information System Lake MUHAZI I have been to here! Similar Places Lake MUHAZI is located in the east from Kigali. There is one restaurant, Jambo Beach near this lake. You can ride motor boat to look around. Don’t forget to find the bird tree that has many bird houses. EDIT Last updated at 2009-4-14 12:31 by Hirwa p y Kiseny ( 4.0) *How to go? To go Lake MUHAZI, You should take rent car. If you are over 10 members, You can hire small bus in the Kigali TOWN. They may request 70,000-90,000 RWF. It will takes 1hour 30min. From Kigali EDIT Last updated at 2009-4-10 11:30 by Hirwa Location Kibuye ( 3.5) Here See Large Map Cyangugu ( 3.0) Comments Add This place is very calm and silent. Transportation is only matter. by Hirwa (2009-4-30 12:32)
  • 15. Online Composition System NP Hotels Rent Car Information Nyungwe Gorilla Nest Land Cruiser 4WD Lake Muhazi
  • 16. Rwanda Official Tourism Reservation Service BIRD TRACKING You Can Buy Together RENT Canon EOS 50D (10%) “Be the first photographer who takes a Be photo of unknown birds “ 99$ Price Add to $/ y 100 $/day Cart Tour Time RENT Canon EF 400mm f (6%) 13 hour (whole day) Privider 199$ A Amahoro Tour T Open the Gallery Include Exclude Bird Map(5.5%) Guide fee, GPS installed MTB Rent, Air ticket, Accomodations , Food, Land Cruiser Rent, Breakfast, Lunch Tip, Special Insurance p, p (sandwiches), Basic Insurance ( d i h ) B i I 30$ Large Map Dinner From Forest (5%) 30$ Camping from the Forest(3%) 15$
  • 17. Analysis Tool Company X Daily Revenue/pageview of “Company X” y /p g p y Day Revenues of Each Product y Revenue & Pageview History of “Company X”
  • 18. Conclusion • INTORE will enforce the competitiveness of tourism industry Bird Tracking g 100 $ My Coffee 200$ Forest MTB $ 350$ “Idea to Product” It’s easy from Rwanda!
  • 19. Conclusion • Rwanda will have the most powerful e-Tourism Infrastructure in East-Africa Rwanda Tanzania Kenya Uganda Online Reservation X X X System Realtime Email Email Email for f NP Online Reservation System >20 Hotels 30 Hotels 45 Hotels 5 Hotels For Hotels Online Reservation System Realtime 2 60 X For Car Tourism Information High Quality Low Quality Low Quality Low Quality System Independent Small Independent Small Online Sales System Realtime X Tour companies p Tour companies p Analysis Tools O X X X
  • 20. Proponents Baek Joo Huem / Hirwa ICT volunteer / RDB Educational Attainment ph D. Candidate, Cognitive Science (Internet Information System) / Yonsei Univ. Master degree, Cognitive Science (Internet Information System) / Yonsei Univ. Bachelor degree Computer Science / Yonsei Univ (South Korea) degree, Experience 2004~2007 / Founder / ISELSoft “ Innovative e-Tourism Service Provider”

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