THE CHOICE OF
GORILLA
Best Coffee, Most Reward !
OCIR-CAFÉ, RDB
with World Friends, Korea
Contact
(rwandahm@gmail.com)
Cupping Result
24 June, 2010
Freshness & Price
price, roasting date
about Project
BEST-MOST
THE CHOICE OF
GORILLA
JOIN PRO...
3 VALUES
• can encourage the best product
• can introduce the visible Freshness and
Taste of Rwandan coffee to the world
•...
POSITIONING
TASTE:
SENSITIVE
ORDER QUANTITY:
MANY
LITTLE
E-BAY
With TOGE-BAY.com
COE
COMPANY
WEBSITE
NOT SENSITIVE
DIRECT
...
Overview
DB
Cupping
Result
Input Tool
Market
Research
Input Tool
TOG
Web
Cuppers
Researchers
USERS
VALUE CHAIN
MARKET
RESEARCH
Cupping
TEST
Publish
Report
On the WEB
Recruit & Management (Cuppers, Researchers)
Web Mainten...
Marketing
• Target Customers
– Foreign Residents in RWANDA
– Specialty Coffee Gourmets in East Asia
• METHOD
– Monthly gro...
STAKEHOLDERS
• LOCAL COFFEE COMPANIES
• OCIR-CAFÉ
• MINAGRI
• RDB (RIEPA, EXPORT / PRIVATE SECTOR)
• KOICA
• SPREAD (USAID)
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Choice of Gorilla

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Rwanda Coffee Promotion e-Service Proposal

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Choice of Gorilla

  1. 1. THE CHOICE OF GORILLA Best Coffee, Most Reward ! OCIR-CAFÉ, RDB with World Friends, Korea Contact (rwandahm@gmail.com)
  2. 2. Cupping Result 24 June, 2010 Freshness & Price price, roasting date about Project BEST-MOST THE CHOICE OF GORILLA JOIN PROJECT “we need more cuppers(volunteer) in Rwanda” Cupping Result of this month Best Coffee, Most Reward ! 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 Best taste of the week Acidity Body Aroma Finish Flavor Freshness & Price of the week Cupping Result of the week ENG | KOR | JPN | CHN KINUNU (6 JUNE 2010)
  3. 3. 3 VALUES • can encourage the best product • can introduce the visible Freshness and Taste of Rwandan coffee to the world • can support global marketing of local coffee companies
  4. 4. POSITIONING TASTE: SENSITIVE ORDER QUANTITY: MANY LITTLE E-BAY With TOGE-BAY.com COE COMPANY WEBSITE NOT SENSITIVE DIRECT Contact Company Web with TOG
  5. 5. Overview DB Cupping Result Input Tool Market Research Input Tool TOG Web Cuppers Researchers USERS
  6. 6. VALUE CHAIN MARKET RESEARCH Cupping TEST Publish Report On the WEB Recruit & Management (Cuppers, Researchers) Web Maintenance
  7. 7. Marketing • Target Customers – Foreign Residents in RWANDA – Specialty Coffee Gourmets in East Asia • METHOD – Monthly group-email to the foreign Organizations – Online Coffee Community – Blog Marketing • EVENT – Discount program for Foreign Residents who usually send coffee to their country
  8. 8. STAKEHOLDERS • LOCAL COFFEE COMPANIES • OCIR-CAFÉ • MINAGRI • RDB (RIEPA, EXPORT / PRIVATE SECTOR) • KOICA • SPREAD (USAID)
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