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Choice of Gorilla

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Rwanda Coffee Promotion e-Service Proposal

Rwanda Coffee Promotion e-Service Proposal

Published in: Education, Technology, Business

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  • 1. THE CHOICE OF GORILLA Best Coffee, Most Reward ! OCIR-CAFÉ, RDB with World Friends, Korea Contact (rwandahm@gmail.com)
  • 2. Cupping Result 24 June, 2010 Freshness & Price price, roasting date about Project BEST-MOST THE CHOICE OF GORILLA JOIN PROJECT “we need more cuppers(volunteer) in Rwanda” Cupping Result of this month Best Coffee, Most Reward ! 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 2500RWF (250g) 3000RWF (500g) Roasted 2010/6/4 Best taste of the week Acidity Body Aroma Finish Flavor Freshness & Price of the week Cupping Result of the week ENG | KOR | JPN | CHN KINUNU (6 JUNE 2010)
  • 3. 3 VALUES • can encourage the best product • can introduce the visible Freshness and Taste of Rwandan coffee to the world • can support global marketing of local coffee companies
  • 4. POSITIONING TASTE: SENSITIVE ORDER QUANTITY: MANY LITTLE E-BAY With TOGE-BAY.com COE COMPANY WEBSITE NOT SENSITIVE DIRECT Contact Company Web with TOG
  • 5. Overview DB Cupping Result Input Tool Market Research Input Tool TOG Web Cuppers Researchers USERS
  • 6. VALUE CHAIN MARKET RESEARCH Cupping TEST Publish Report On the WEB Recruit & Management (Cuppers, Researchers) Web Maintenance
  • 7. Marketing • Target Customers – Foreign Residents in RWANDA – Specialty Coffee Gourmets in East Asia • METHOD – Monthly group-email to the foreign Organizations – Online Coffee Community – Blog Marketing • EVENT – Discount program for Foreign Residents who usually send coffee to their country
  • 8. STAKEHOLDERS • LOCAL COFFEE COMPANIES • OCIR-CAFÉ • MINAGRI • RDB (RIEPA, EXPORT / PRIVATE SECTOR) • KOICA • SPREAD (USAID)