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Eat up system

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  • 1. Has healthy affordable food.[REGIONAL FARMS] ? [HUNTS POINT] Needs healthy affordable food. [1] FOOD FIGHTS: EAT UP
  • 2. [DESIGN OPPORTUNITY]Our research into infrastructures of power revealed significantproblems with food access in and around the Hunts Pointneighborhood. Low-income residents of this community oftenlack access to healthy food because it is too expensive, tootime-consuming to prepare, or simply unavailable in their area.Similarly, small and mid-size regional farmers, who struggleto supply the sort of healthy food that is needed, also facelimited access to this market because demand is inconsistentand unpredictable. Despite a shared interest in doing businesstogether, Hunts Point residents and regional farmers remainlargely disconnected.Our design seeks to align the interests of these producersand consumers of food and to foster a mutually beneficialrelationship between them. There is considerable work alreadybeing done to increase access to "local food" in New YorkCity, but rarely are these efforts directed toward low-incomecommunities. Our design takes best practices from a number ofrelevant precedents and integrates them in such a way that theywill benefit neighborhoods like Hunts Point. DESIGN BY: AARON CANSLER and BENJAMIN WINTER MFA TRANSDISCIPLINARY DESIGN PARSONS THE NEW SCHOOL FOR DESIGN [2]
  • 3. [ DESIGN PRECEDENTS] [01] THE MARKET MODEL THE HUNTS POINT WHOLESALE GREENMARKET GrowNYCs Wholesale Greenmarket (incidentally located in Hunts Point) provides a place for small and mid-size regional farmers to connect with wholesale buyers in New York City. This is an important access point for both buyers and sellers of regional food, but persisting uncertainty about supply and demand at the market is limiting its use. From the individual consumers perspective, the market also has its limitations. Individuals, particularly low-income individuals, do not often have the need or the ability to purchase in wholesale quantities, and even if they did, the Greenmarkets distant location and inconvenient hours would significantly discourage it. [f ] [f ] [f ] [f ] [f ] [m] [r] FARMER MARKET DISTRIBUTOR [r] [i] [f ] [m ] [d ]RESTAURANT [r] INSTITUTION [i ] [ PRODUCTS ] [r] [d] INFORMATION [ ] [4] FOOD FIGHTS: EAT UP
  • 4. [02] THE DISTRIBUTOR MODEL BASIS FARM-TO-CHEF REGIONAL FOOD DISTRIBUTORBasis Farm-to-Chef takes a different approach to connectingregional producers to city consumers. Basis attempts to providemore certainty, consistency, and convenience by collectinggoods from a number of small and mid-size regional farmersand delivering them directly to New York City buyers. Whileit offers a limited home delivery option for retail customers,Basis also serves mainly wholesale buyers. Its distributionservices also come at a price, which low-income residents maybe unwilling or unable to pay. As a result, specialty distributionservices like those provided by Basis are rarely marketed incommunities like Hunts Point. [f ] [f ] [f ] [f ] [f ] [d] [r] [i] [r] FARMER DISTRIBUTOR RESTAURANT [f ] [d ] [r] [i] INSTITUTION [i] [ PRODUCTS ] INFORMATION [ ] [r] [5]
  • 5. [03] COLLECTIVE PURCHASING GROUPON.COM : COLLECTIVE BUYING POWER While Hunts Point residents do not necessarily have the economic capital to purchase in wholesale quantities or command the services of speciality distributors, they do possess significant social capital. Evidence of this is apparent in the neighborhoods strong activist community, as well as examples of local families working together to maximize food subsidies. This social capital can be leveraged to overcome any shortage of economic capital. Groupon does this by organizing individual consumers into collective buying groups which receive discounts for buying en masse. If adapted for regional food purchasing, such collective buying groups would allow retail customers access to wholesale discounts. [s] [r] [s] [r] [r] [w] [c]RESTAURANT STO RE WEBSITE [c] [c] [r] [s] [w]CONSUMER [c ] PRODUCTS [ ] INFORMATION [ ] [c] [c] [6] FOOD FIGHTS: EAT UP
  • 6. [04] C O L L E C T I V E P R E PA R AT I O N SUNWARD COHOUSING : COMMUNAL MEAL SYSTEMIndividuals in Groupons collective buying groups are keptanonymous and disconnected, but if they were willing andable to have a more direct relationship, they could potentiallyleverage their social capital to even greater mutual benefit.Cohousing communities with communal meal systems do thisby combining collective purchasing with collective preparation.For example, the residents of Sunward Cohousing share theresponsibility for cooking and cleaning up after every mealthey eat together. By sharing these responsibilities collectivelyinstead of duplicating efforts individually, Sunward is able toprovide regular, home cooked meals at a much lower cost and ina fraction of the time required to prepare meals individually. [g] [g] [g] [g] [g] Sunward COHOUSING [h] [h] [h] GROCER HOUSEHOLD PRODUCTS [g ] [ h] [ ] [h] INFORMATION [ ] [h] [7]
  • 7. SU MP C ON[8] FOOD FIGHTS: EAT UP
  • 8. ON TI UC OD PR ON TI BU RI ST DI TI ONP THESE ARE THE INTEGRATED AND MUTUALLY REINFORCING DESIGN ELEMENTS OF A NEW FOOD ACCESS SYSTEM. CONSUMER COMMUNITY RESTAURANT INSTITUTIONAL "EATS" DELIVERY GROUP GROUP BUYERS BUYERS PACKAGE TRUCK DISTRIBUTION ONLINE HUNTS POINT REGIONAL PRODUCT SERVICE CENTER PLATFORM FOOD CENTER FARMERS FLOWS OPTIONS [9]
  • 9. HOW IT WORKS BENEFITS SIGN UP WHATS FRESH WHATS COOKIN JOIN US FAQS ABOUTSIGN UP and EAT UP! BENEFITS FARMERS EATERS You spend too much With a little help time, money, and effort from your friends, on buying, cooking, you could eat better, and cleaning up faster, and cheaper LOGIN your meals. ... So go on, EatUp!username:password: [ DESIGN ELEMENTS] [o5] U S E R I N T E R FA C E : By integrating the beneficial services of its precedents, EatUp EAT UP ONLINE PLATFORM provides a food access system which is greater than the sum of its parts. Here is how it works: A number of small and mid-size, regional farmers receive wholesale orders through the EatUp website and deliver them to a temporary packaging facility in Hunts Point. The ingredients of these wholesale orders are then organized into made-to-order packages of "Eats" that are designed around recipes, which are both healthy and easy to prepare. These recipe-ready "Eats" are then distributed among collective consumer groups (and any other wholesale or institutional buyers who are interested) who share in the cooking, eating, and savings however is most convenient for them. EatUps website provides a simple interface for both farmers and residents to select their desired services and tailor them to their needs. [10] FOOD FIGHTS: EAT UP
  • 10. [ DESIGN STRATEGY]It would be naive to suggest that simply launching the EatUpwebsite would cause Hunts Point residents to immediatelyself-organize and adopt this system. That is why, in additionto the basic design of EatUp, we also propose a detailedimplementation strategy.Our intention is not to create another non-profit organization tocompete for resources with community groups already workingin the neighborhood. Instead, we have designed a systemthat builds on existing infrastructures, leverages establishedrelationships, and allows residents to look out for themselves.In the early stages of implementation, EatUp would operateas centralized body, promoting and coordinating its services [o6]with the help of local community groups. However, once fully O P E R AT I O N A L C O N T E X T:implemented, ownership and operation of EatUp would be fully INFRASTRUTURES OF POWERdistributed among its resident users in Hunts Point. [FRACTURED POWER] [ CO N S O L I DAT E D P OW E R ] REGIONAL TERMINAL FARMERS MARKET COMMUNITY BOARD 2 THE POINT C.D.C. SUSTAINABLE SOUTH BRONX HUNTS POINT RESIDENTS HUNTS POINT E.D.C. WHOLESALE GREENMARKET CITY AGENCIES [11]
  • 11. SYSTEM EVOLUTION 1 2 Regional farmers Farmers make Far PRODUCTION register goods deliveries to EatUps to h they can temporary facilities p regularly supply. at the Wholesale delivREGIONAL Greenmarket. by lFARMERS EatUp pilot EatUp hires Ea DISTRIBUTION organization is local residents to "l established, and organize goods truc its website goes into consumer st EAT online. packages of "Eats." deliv UP Consumer groups Representatives Con CONSUMPTION begin to organize of the consumer can around community groups pick up "E organizations. and prepare their dirCONSUMER own "Eats." GROUPS Neighborhood Community groups Emp leaders like like The Point org POWER Community Board 2 facilitate pick up W BOOST publicize EatUp and preparation hel services. of "Eats." be E [12] FOOD FIGHTS: EAT UP
  • 12. EatUp evolves over time from a centralized system to a distributed cooperative as social and cultural conditions in the neighborhood change. 3 4 5 6 rmers can start Number of farmers All goods are Regional farmershave their goods and available picked up and gain a consistent,picked up and goods increases delivered by a reliable, and vered to the city as distribution broad network of growning local residents. improves. resident distributors. new market. atUp provides EatUp turns over EatUp becomes EatUp dissolves its lease-to-own" ownership of an entirely pilot organization cks for locals to packaging resident-owned and prepares to tart their own operations to its food service scale to new very operations. local employees. cooperative. communities. nsumer groups Consumer groups As consumers The Hunts Point n receive their self-organize become owners, community becomesEats" delivered around less formal the services they a center of not only rectly to them. networks as EatUp provide each other food distribution gains popularity. support themselves. but food power.ployment service Capacity building Community Parsons has theganizations like organizations like development groups unique opportunityWork Force One Sustainable South like Hunts Point EDC to make this lp train locals to Bronx train locals help incorporate design speculationEatUp employees. to be EatUp owners. EatUp Coop. a reality. [13]