Copywriting – Part
1
http://IntegrityNetworker.com
What We Will Cover
• What is copywriting?
• Skills needed to become a
copywriter
• 6 Steps to learn copywriting
• 5 Major ...
What Is Copywriting?
Writing to persuade –
whether it’s to sell a
product, solicit a gift,
market a service, or
convince t...
Skills Needed To Become A
Copywriter…
• Basic writing proficiency
– High School level
• The ability to research
– Know You...
Skills Needed To Become A
Copywriter…
• An understanding of human
nature
– “How to Win Friends & Influence
People” – Dale ...
6 Steps To Learn
Copywriting
1. Write (preferably daily)
2. Read voraciously – 1 book/week on
copywriting
– 30/30/30 rule ...
6 Steps To Learn
Copywriting
4. Get a mentor & have them
critique your work
–Any Integrity Networker
Leader
5. Build a swi...
5 Major Components To Writing
An Ad
1. Headline
• Use strong words (from your
research)
• Use what people are talking
abou...
5 Major Components To Writing
An Ad
2. Body copy
• Goal is to get them to raise a
hand, not buy
• Do not sell in the ad
• ...
5 Major Components To Writing
An Ad
3. Call To Action
• Tell them what to do
• Call now
• Free information here
• 24hr rec...
5 Major Components To Writing
An Ad
4. Deliver Mechanism
• 800# to call center
• 800# to recorded message
• Straight to we...
5 Major Components To Writing
An Ad
5. Tracking
• Goal: to see where your
leads are coming from
• Use domains that will re...
Resources To Get You
Started
• Advanced Marketing Institute
–
http://www.aminstitute.com/headline/in
dex.htm
• Copyscape
–...
Resources To Get You
Started
• Recommended Books:
 “Secrets of the Millionaire Mind” – T. Harv
Eker
 “Think & Grow Rich!...
Resources To Get You
Started
• Recommended Listening:
 “Lead The Field” – Earl
Nightgale
 “Psycho-Cybernetics” –
Maxwell...
Thank you for taking
the
Time to invest in your
future
And your business by
Attending this training
For more online marke...
Upcoming SlideShare
Loading in...5
×

Copywriting For Beginners

227

Published on

In this presentation I discuss the basics of copywriting.

* What is copywriting?
* Skills needed to become a copywriter
* 6 Steps to learn copywriting
* 5 Major components to writing an ad
* Resources to help you get started

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
227
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Copywriting For Beginners

  1. 1. Copywriting – Part 1 http://IntegrityNetworker.com
  2. 2. What We Will Cover • What is copywriting? • Skills needed to become a copywriter • 6 Steps to learn copywriting • 5 Major components to writing an Ad • Resources to help you get started  http://IntegrityNetworker.com
  3. 3. What Is Copywriting? Writing to persuade – whether it’s to sell a product, solicit a gift, market a service, or convince the reader of a viewpoint. http://IntegrityNetworker.com
  4. 4. Skills Needed To Become A Copywriter… • Basic writing proficiency – High School level • The ability to research – Know Your Customer • Who is the prospect? • What is their problem? • What are you offering to solve that problem? http://IntegrityNetworker.com
  5. 5. Skills Needed To Become A Copywriter… • An understanding of human nature – “How to Win Friends & Influence People” – Dale Carnegie • Insight into what motivates people • Appreciation for different ways to communicate: website, article, sales page, 3 or 4 line ads http://IntegrityNetworker.com
  6. 6. 6 Steps To Learn Copywriting 1. Write (preferably daily) 2. Read voraciously – 1 book/week on copywriting – 30/30/30 rule (30 days of; 30 mins reading, 30 mins listen to motivational audio content 3. Take an online course – Highly Recommended “The Copywriter’s Guild” by Mike Dillard http://IntegrityNetworker.com
  7. 7. 6 Steps To Learn Copywriting 4. Get a mentor & have them critique your work –Any Integrity Networker Leader 5. Build a swipe file –Look at others ads that catch your eye 6. Blog – This helps builds your audiencehttp://IntegrityNetworker.com
  8. 8. 5 Major Components To Writing An Ad 1. Headline • Use strong words (from your research) • Use what people are talking about, pain or fear • Use short punchy phrases (2 word headlines) • Examples: feeling tired, heart health, amazing income The only job for the Headline is for people to stop and read your adhttp://IntegrityNetworker.com
  9. 9. 5 Major Components To Writing An Ad 2. Body copy • Goal is to get them to raise a hand, not buy • Do not sell in the ad • Use short phrases • Focus on key benefits (core desire) • Easy to implement solutions http://IntegrityNetworker.com
  10. 10. 5 Major Components To Writing An Ad 3. Call To Action • Tell them what to do • Call now • Free information here • 24hr recorded message • Give them a sense of urgency http://IntegrityNetworker.com
  11. 11. 5 Major Components To Writing An Ad 4. Deliver Mechanism • 800# to call center • 800# to recorded message • Straight to website (best option) http://IntegrityNetworker.com
  12. 12. 5 Major Components To Writing An Ad 5. Tracking • Goal: to see where your leads are coming from • Use domains that will re- direct to an ad tracker Recommended ad tracker: LinkTrackr http://IntegrityNetworker.com
  13. 13. Resources To Get You Started • Advanced Marketing Institute – http://www.aminstitute.com/headline/in dex.htm • Copyscape – http://www.copyscape.com/ • Online course: – The Copywriter’s Guild by Mike Dillard • Review of The Copywriter’s Guild • Purchase online course herehttp://IntegrityNetworker.com
  14. 14. Resources To Get You Started • Recommended Books:  “Secrets of the Millionaire Mind” – T. Harv Eker  “Think & Grow Rich!” – Napoleon Hill  “The Science of Getting Rich” – Wallace D. Wattles  “Leading An Inspired Life” – Jim Rohn  “How to Stop Worrying & Start Living” – Dale Carnegie  “Hypnotic Writing” – Joe Vitale http://IntegrityNetworker.com
  15. 15. Resources To Get You Started • Recommended Listening:  “Lead The Field” – Earl Nightgale  “Psycho-Cybernetics” – Maxwell Maltz  “Rich Dad Poor Dad” – Robert Kiyosaki  “Building Your Network Marketing Business” – Jim Rohn http://IntegrityNetworker.com
  16. 16. Thank you for taking the Time to invest in your future And your business by Attending this training For more online marketing information visit: www.PattyScheeler.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×